URUS Group

URUS Group

Farming

Madison, Wisconsin 6,164 followers

URUS is a family of businesses at the heart of the global dairy and beef industry.

About us

URUS was established to meet the needs of dairy and beef cattle producers around the globe today and far into the future. As a holding company with cooperative and private ownership, URUS connects well-established agricultural organizations – Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL and VAS. Each of these organizations has its own unique identity, products and services. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive service to maximize conceptions, dairy management information to take producers to the frontline of smart dairy farming, and an array of products and services to help the cow achieve her genetic potential. Put simply, these companies focus on the cow and her caretaker. Yet, URUS is more than the sum of its parts. The URUS framework facilitates synergies between its companies – synergies that will drive new developments. The size and scale of URUS also contributes to significant investment in research and technology. URUS will build the tools, products and genetics that cow caretakers will need for the sustainable, productive and profitable herds of tomorrow. Count on URUS – and its companies – to be in it for the long term. Count on URUS to invest in the products and services that will enhance producers’ abilities to be successful in effectively and efficiently feeding the world.

Industry
Farming
Company size
1,001-5,000 employees
Headquarters
Madison, Wisconsin
Type
Partnership
Founded
2018

Locations

  • Primary

    2418 Crossroads Dr

    3rd Floor

    Madison, Wisconsin 53718, US

    Get directions

Employees at URUS Group

Updates

  • As the year comes to a close, we want to take a moment to express our heartfelt gratitude to our employees, customers, and partners around the world. Your dedication, hard work, and trust have made this year one of progress, connection, and growth. May this holiday season bring you moments of peace, joy, and time spent with those who matter most. Here’s to a new year filled with continued success and new opportunities!

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  • This holiday season, over 60 URUS colleagues from Germany, Belgium, and the Netherlands came together in Feerwerd to celebrate the spirit of the season and another fantastic year. A special highlight of the evening was honoring Jordi Berend for his 12.5-year anniversary with URUS! His manager, Peter Alsemgeest, gave a heartfelt presentation celebrating Jordi's contributions and presented him with a stunning cow painting by Dutch artist Theo Onnes. The night was filled with joy, laughter, and great food served in a cozy shared dining setting. Quizmasters Michael Wenzlau and Paul de Gooijer hosted the URUS Jingle Mingle Pub Quiz! Categories like "Dairy Farming," "Know Your Cows," "Livestock Music," and "URUS Knowledge" tested everyone's wit and teamwork. Prizes were awarded to the 1st, 2nd, 5th, and 10th place teams 🏆 A big thank you to everyone who made this evening so special. Here’s to building even stronger connections and celebrating successes together in 2025! #URUSFamily #BestInBovine #GratefulTogether

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  • Thank you, Carl Lippert, for sharing your excitement about upgrading your Alta COW WATCH from Alta Genetics. We're excited to hear how these activity monitors will help your farm use the data collected to care for your herd!

    View profile for Carl Lippert, graphic

    I build technology companies from the ground up.

    Christmas came early for the cows at Grass Ridge farm.🎄 And Santa’s Ford Ranger is filled with Activity monitors to help us better use data to provide a good life for the cows. Thanks to Alta Genetics URUS Group and the team at Grass Ridge for doing all the hard work on this cold day!

  • Healthier calves today lead to 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗼𝘄𝘀 𝗳𝗼𝗿 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 tomorrow. Join Saskatoon Colostrum Company for an insightful webinar on January 23, 2025, on optimal colostrum management – the foundation for your calves' success. ✅ Discover strategies to enrich and manage maternal colostrum ✅ Ensure your calves get the best start possible ✅ Learn from industry experts Don’t miss this opportunity to boost your herd’s future! 🐾🐄 #BetterCowsForABetterWorld #CalfCare #ColostrumManagement

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    6,164 followers

    Our mission is to 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬 by providing tailored solutions to help them make the best farm decisions. Here is a great example of how when Derrick expanded his operation, he turned to VAS DairyComp for seamless herd management and chose Alta Genetics COW WATCH, powered by Nedap Livestock, to integrate activity monitoring with precision. Together, these tools gave Derrick the power to confidently scale his farm, managing everything from breeding and health to cow-specific data—all in one place. 📱🐄 We love seeing how #collaboration within the #URUSFamily creates real value for producers around the world.

    View organization page for VAS, graphic

    6,995 followers

    Farming for the future. ⭐ When Wilsonview Dairy expanded, owner Derrick Josi knew he needed a solution that would scale with his operation, not hold it back. With DairyComp, Derrick can access all his herd’s information – whether it's breeding data, health records or details about each individual cow – anytime, anywhere. 📱🐄 And with DairyComp’s 50+ integration partners, Derrick was able to pick the perfect activity monitoring system for his setup (shoutout to Alta Genetics COW WATCH, powered by Nedap Livestock 😉), bringing all his data together for more precise management than ever before. 🙌 Hear more about it from Derrick himself. #dairytechnology #dairyfarming #herdmanagement #dairycow #milkingcows

  • Yesterday, we gathered at the URUS Headquarters to celebrate the holiday season with festive attire, delicious homemade food, and plenty of cheer. It was a wonderful reminder of how our people truly are the foundation of everything we do across the URUS Family. To all our incredible team members around the world—thank you for your dedication, passion, and commitment to being the 𝑩𝒆𝒔𝒕 𝒊𝒏 𝑩𝒐𝒗𝒊𝒏𝒆. We're so grateful for everything you do to make a difference daily. 🐄 Here's to a season filled with joy, connection, and gratitude. Wishing everyone a very happy holiday season! 🎄 ✨ #URUSFamily #BestInBovine #GratefulTogether

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  • 🌱 Behind every successful harvest is the invaluable work of soil testing—an unsung hero of agriculture! As producers prepare for the next growing season and where to repurpose the nutrients in cow's manure, we celebrate the dedicated AgSource team analyzing soil samples. Their efforts and actionable insights empower farmers to make smart, sustainable decisions that protect one of our most vital resources, paving the way for a #BetterWorld. 🌍 #SoilHealth #URUSFamily #SustainableFarming

    View organization page for AgSource, graphic

    2,848 followers

    Soil: it’s one of our most vital resources, yet it often doesn’t get the attention it deserves. 🌱 Today on #WorldSoilDay, we want to pause and recognize just how crucial it is to everything we do – and how proud we are to do our part in sustaining healthy and productive soil. From the lab to the field, our team works year-round to help farmers, agronomists and landowners make informed decisions to manage their soil in the best way possible. Every #soil sample we analyze, every test we perform and every recommendation we make is driven by our commitment to healthier soils and a healthier planet. 🌍 #healthysoil #soiltesting #agronomy #sustainableag #soilhealth

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  • 𝗕𝗲𝘁𝘁𝗲𝗿 𝗖𝗼𝘄𝘀 𝗳𝗼𝗿 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 starts with innovation! At Trans Ova Genetics, they're leading the way with advanced IVF technology that empowers producers to achieve their herd goals faster. By accelerating genetic progress, they're helping create healthier, more productive cows that contribute to a sustainable and secure global food supply. Learn the biggest myths and misunderstandings about IVF in their latest episode! 🎧

  • Congratulations to Professional Services Technician Felipe Ruiz and the Trans Ova Genetics team; 100,000 transfers is a huge milestone! Thank you for your tremendous impact on the industry.

    View organization page for Trans Ova Genetics, graphic

    8,752 followers

    Join us in celebrating Professional Services Technician Felipe Ruiz for reaching an incredible milestone—100,000 transfers at Trans Ova! Felipe has been part of #TeamTransOva for over 20 years and is a valued member of our Oklahoma team. Congratulations on this remarkable achievement, Felipe! (And special thank you our satellite, Glover Genetics Center, for being part of this accomplishment!)

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  • At URUS, we believe a healthy start is the foundation for building Better Cows for a Better World. That's why we're proud to support the impactful work of Saskatoon Colostrum Company in ensuring calves get the best care and nutrition from day one. 🐄 Through cutting-edge colostrum solutions and unwavering producer support, SCCL is helping calves thrive—paving the way for healthier, more productive cows that contribute to a sustainable food supply. #URUSFamily #HealthyStart #BetterCowsforaBetterWorld

    Inadequate colostrum intake in dairy calves can have significant economic consequences, including lower milk production in the future, increased mortality rates, and higher treatment costs. These challenges not only affect calf health but can also lead to long-term financial losses for dairy operations. Ensuring calves receive adequate colostrum is key to promoting healthier animals, improving their chances of survival, and enhancing overall profitability. Maximize colostrum intake and set your calves—and your business—up for success. #SCCL #Colostrum #DairyCalves #DairyIndustry

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