🎉 In celebration of National Travel & Tourism Week, Governor Glenn Youngkin announced today that more than $3.27 million in matching grant and sponsorship funds will be awarded to 268 tourism programs as part of Virginia Tourism Corporation’s Marketing Grants programs. 🎉
These funding programs are designed to leverage local marketing dollars with matching state funds to increase visitation and traveler spending through 2025. This funding cycle, local partners will commit more than $9.2 million to match the VTC funding, providing more than $12.5 million in new marketing and event production activity focused on increasing overnight visitation to Virginia across all nine GO Virginia regions. The funding will be awarded to 268 marketing programs, ultimately impacting 1,230 combined partners.
VTC’s tourism marketing and sponsorship programs are designed to increase visitor spending by leveraging limited marketing dollars to stimulate new tourism marketing through partnerships, and to extend the “Virginia is for Lovers” brand to drive visitation. Using the hub and spoke tourism partnership model, Virginia entities partner to apply for funding. Partners may consist of Virginia cities, towns, counties, convention and visitors’ bureaus, chambers of commerce, other local or regional destination marketing organizations, museums, attractions, cultural events, and other tourism-related non-profits and private businesses.
Read the full press release: https://lnkd.in/ed7jEm-S
See the full list of funding recipients for all grant programs: https://lnkd.in/eyYMu72p
