WHIPSAW

We thrive on creative challenges that allow us to flex our design muscles and create memorable experiences. Introducing Foamcore Coffee, a lifestyle brand from Whipsaw. Foamcore started as a little kernel of an idea: What if we could enhance the experience of enjoying a personalized coffee drink from our Italian espresso machine by giving it a name and imagining a whole world around it? At first, this lived as a simple brain dump of names and logos in Figma, until a lunchtime chat brought it out of the woodwork and gained some fandom. While other names were thrown around, “Foamcore” was an undeniable winner. Foam-core boards are ubiquitous in a design studio. They're an amazingly adaptable material used for everything from mood boarding to post-it note clustering to building early large-scale models. The connection to our design studio and profession, coupled with the obvious callout to foamy cappuccinos, set the foundation for the brand. Now that we had a vision for creating a brand showcase and a name to hang our hat on, we set out to develop the brand for our studio’s favorite coffee spot. Here is the story of how it all came together. ☕

We are ending the year on a high note! This year, Whipsaw received three GOOD DESIGN® Awards for Ravenchord 🎹 , Aescape, and IonQ. These awards highlight the strength of our partnership with Aescape and IonQ, as well as our continued contribution to emerging innovation across the wellness and technology industries. Congrats to all the winners! https://lnkd.in/eNPDEKsN

We’re moving beyond the screen. The future of product design is tactile—bringing back texture, materiality, and haptics to create deeper, multi-sensory experiences. From physical buttons in cars to the resurgence of vinyl, tactile design is making a comeback, blending digital convenience with the depth of human touch. This shift not only improves usability but also fosters emotional connections, ensuring products resonate on a deeper level. How can brands design for the senses in a screen-dominated world? Tactile design isn’t just functional—it’s memorable. #ProductDesign

Design Milk shares five of Dan Harden's favorite things. From cotton basics to revolutionary innovation, enjoy some of the things that inspire Dan.

🥂 Cheers to Women in Design SF for another inspiring year of mentorship. We love supporting women in design and enjoyed opening our doors to you all earlier this week.

🔍 Teardown Library Event Recap with Baukunst 🔍 We had a fantastic time hosting a teardown session with Baukunst, diving deep into Tonal, the at-home fitness device designed by Whipsaw. Notably, the hosts included the design team, engineering from Tonal, and an investor in the product; it takes a team of specialists to bring a product to life. Here are a few insights that sparked great discussions: - Pandemic Impact: The pandemic drove a surge in consumer interest, but Tonal’s team faced supply chain challenges that held back fulfillment—a powerful reminder of how external factors can disrupt even the best-prepared companies. - Ingenious Engineering: We noted several parts doing "double duty," like using the tension system to guide arm movements, and clever software tricks that enhance each physical component’s performance, creating a seamless user experience. - Thoughtful Design Details: The choice to hide screws and use spring-loaded arms speaks to Tonal’s commitment to a clean, high-quality aesthetic, driven by design. - Lessons in Manufacturing: This project underscored the complexities of navigating supply chains, sourcing parts, and working closely with manufacturers—so much to learn beyond pure engineering! Thanks to everyone who joined this fascinating teardown! #TeardownLibrary #Engineering #ProductDesign

At Whipsaw, we believe user-centered design is key to driving innovation in healthcare technology and life sciences. By focusing on the needs of patients and healthcare providers, we create devices that improve both usability and clinical outcomes. Through close collaboration with scientists and engineers, our approach integrates functionality, ease of use, and safety to deliver solutions that meet real-world demands. 📌 Read more about Whipsaw's impactful design philosophy via the link below.

Cheers to Eric Litman and the talented Aescape team! We love seeing and supporting ambitious founders as they bring their visions to life. Time got this one right. 👏

Are you curious about how designers navigate the evolving landscape of sustainability and circularity in product design? Join materials expert Courtney Der and Mike Elam, Whipsaw's Director of Technical Strategy, as they explore how legislation, material selection, and implementation challenges are shaping the future of the tech industry. #sustainability #circularity #ProductDesign https://lnkd.in/e8W6xN55