Worldpanel by Kantar

We are pleased to share some exciting news: Numerator and Worldpanel by Kantar are combining to form a new global consumer data company. This will spark a new era of innovation in consumer research and analytics. Together, we’ll represent 5 billion consumers and provide an even more comprehensive understanding of consumer behavior.

#WorldpanelWeeklySummary 🌏 Discover the week’s top stories👇   🌱 NEW REPORT! Latam’s Sustain to gain https://lnkd.in/dDmqt38p   🪴Key facts that transformed FMCG consumption in Latin America in 2024 (Spanish) https://lnkd.in/dVQiSC8M 🛍 In Mexico brands lose about half their buyers yearly (Spanish) https://lnkd.in/dwwCU-A3   🌀 Typhoon Yagi influences FMCG purchases in northern Vietnam https://lnkd.in/dUZdmFnR   📊 French consumer trends and brands in December 2024 (French) https://lnkd.in/ejFb-F27 🤲🏼 Senior consumers: with 30% of Spanish households, what opportunities do they offer? (Spanish) https://lnkd.in/d3rVHgqE ❓ Did you miss last week's summary? Check it out here https://lnkd.in/duHjhbJf

In September 2024, Typhoon Yagi hit northern #Vietnam with unprecedented force, leaving a trail of destruction and reshaping the nation’s economy and consumer behaviour. The storm is expected to cut Vietnam's 2024 GDP growth by 0.15 points, adding to economic uncertainty and rising food prices. Reflecting this, concern over natural disasters in Hanoi has jumped from 9% to 56% in a year, positioning recovery and essentials as key #FMCG trends for #Tet2025. Explore the full article for an in-depth analysis, and connect with Peter Christou for expert insights on this critical issue. 👉🏼https://lnkd.in/dUZdmFnR

#WorldpanelWeeklySummary 🌏 Discover 2025’s first weekly top stories👇    📣 Numerator and Kantar Worldpanel merge into a global consumer data company   https://lnkd.in/dGyrdGrj    🍾 Spending soars as UK shoppers splurge on premium goods and fizz  https://lnkd.in/d7CbUtC4    🎊 Irish grocery sales reached €1.4 billion during record festive trading  https://lnkd.in/dd5A6M22    🪄 Eight rules for successful innovation in FMCG (Portuguese)   https://lnkd.in/d7UhXmHP    🍹New report: Thailand alcoholic beverage market  https://lnkd.in/dPbQ5K6X   🔎 Trends and insights in Colombia's consumer market in 2025 (Spanish)  https://lnkd.in/deeuRhMG    🧩 Trends of 2024 and challenges of 2025 in Ecuador's consumer market (Spanish)  https://lnkd.in/d4-SZFE5    💧Peruvians consume more hydration drinks (Spanish)   https://lnkd.in/danV9sWi    ❗️Stay tuned for next week’s #WorldpanelWeeklySummary

🧘🏽♀️ Did you know that half the population are actively engaged with their wellbeing? While many aspire to improve their #health and wellbeing, consumers also express a clear need from brands and governments to help ensure a healthier life.   Discover what consumers are asking for accessing the full report: https://lnkd.in/dRxGFSgt   #WhoCaresWhoDoes #DecodingWellness #PanelVoice #ConsumerBehaviour

🤔 Who’s responsible for your health? According to 78% of people globally, the answer is clear: themselves. However fewer than half actually take steps to improve their physical health, and even fewer prioritise their mental wellbeing.   How can we bridge the gap between knowing and doing when it comes to health? Find out more below 👇🏼   #DecodingWellness #PanelVoice #ConsumerBehaviour

The Christmas British Grocery Market Share data is here! Market growth of 2.1% enough to see sales go through the £13bn mark for December. Highest footfall since 2020, online growth accelerating, premium own label taking a festive 7% share of sales and much more. Read the full story here https://shorturl.at/asKNa

Worldpanel by Kantar gathers the most detailed picture of what consumers really do. We decode every behaviour to provide a multidimensional view of your consumer and better inform your strategy. We capture both buyer and usage behaviour – in-home and on-the-go – from online and offline channels. Visit the Worldpanel website for more insights: https://lnkd.in/dgFRJ7dB #WorldpanelDecoded #ShapeYourBrandFuture