Zeno Group

Gen X: Misunderstood yet invaluable. Therese Caruso, Global Chief Strategist of The Human Project, sat down with Newsweek’s Alyce Collins to uncover what makes this generation a force. Shaped by DIY mindsets and early economic challenges, Gen Xers are pragmatic, adaptable, and masters at finding humor in tough times. Dive into Therese's insights here: bit.ly/41MhPt8 #ZenoInsights

With the season of giving upon us, we’re reminded of the incredible impact of community and collaboration to grow a brighter future. 🌟 Wishing you peace, joy, and a sustainable New Year ahead. 💚

This holiday giving season, as brands look to effectively communicate their impact campaigns, authenticity remains crucial. Alison DaSilva, Global Managing Director of Purpose and Impact, shared insights with Eleanor Hawkins at Axios on how the most successful CSR efforts align with a company's purpose and business. Learn more about the ABCs of authentically promoting corporate social responsibility campaigns here: bit.ly/4ikzMEP #ZenoInsights

We’re thrilled to announce our inaugural Project GAP (Generational Advisory Perspectives) board members! This unprecedented Zeno initiative will pave the way for younger generations – giving them a voice and new leadership opportunities. A big welcome to our 12 Gen Z and Millennial employees on this journey. Here we go! Learn more: bit.ly/3Zq8Ivh #ZenoForEveryone #GenZ #Millennial #ZenoInsights #ProjectGAP

Rick Rhodes, global head of sports & entertainment consulting, talked to Brand Innovators about what’s in store for 2025. “The women’s sports ecosystem is truly at an inflection point.”   Read more here: bit.ly/40ZI7aN #ZenoInsights

🎉 Exciting news! 🎉 Join us in congratulating David Lian, a 10-year Zeno veteran, on being named Regional President, Asia Pacific. In his previous role of Managing Director for Growth and Innovation in APAC, David pioneered the region's data-driven strategic approach and played a leading role in the firm’s adoption of AI technologies. Together with his team of leaders, David will take Zeno forward, building and innovating for our now and next. #ZenoProud

Today's increased expectations for businesses to engage on social issues has created a complicated environment for executives to navigate with confidence. Zeno’s Chief Reputation Strategist, Mark Shadle, recently shared his insights on how manufacturers can approach societal changes with the Illinois Manufacturing Association (IMA). Read more here: bit.ly/3UIq310 #ZenoInsights

Closing the Gap for a More Inclusive Workforce We’re thrilled to announce Project GAP (Generational Advisory Perspectives) – an unprecedented Zeno initiative that will pave the way for younger generations – giving them a voice and new leadership opportunities. Young Millennials and Gen Zs make up more than 60% of Zeno’s global workforce. Project GAP is borne from what our colleagues told us about their desire and determination to bridge the gap between the generations for greater inclusivity, collaboration and impact.    Zeno’s Global CEO Barby K. Siegel and Project GAP Board Member Emma Campher recently sat down with Axios to discuss the inspiration for the 12-person advisory board and what they hope to achieve. “If we don’t listen to and bring our younger generations forward, that will have a real impact on not only the work we do today — because we’ll only be seeing it through a very narrow lens — but also on the future of our industry,” Siegel told Axios.   Read more here https://bit.ly/4fsfFTd #ZenoForEveryone #GenZ #Millennial #ZenoInsights #ProjectGAP

🎉 Big congratulations to Kristie Kuhl, Global Managing Director of Health + Wellness, for being named to PRWeek's Health Influencer 30. Kristie's visionary leadership has made real impact in growing the agency's Health + Wellness practice and driving meaningful work for our health clients. Read more here: bit.ly/4g3AcO7 #ZenoProud

How do we transform invisible data into clear insights? At the 2024 STAT Summit, our Chief Client Impact Officer, Thomas Bunn, explored the power of Predictive Analytics. By anticipating what's on the horizon, we empower our health clients with the knowledge and guidance they need to stay ahead of the curve. #STATSummit #ZenoInsights