Zero Density’s Post

With less than 100 days to #Election2024, political ad spending is accelerating. Our survey with Campaigns & Elections found #political advertisers are increasingly prioritizing #CTV as an integral part of a total TV strategy. - 46% said they purchase CTV/OTT advertising as a complement to digital media buys. - 45% said it serves both as a complement to digital buys and an extension of linear TV buys. Check out more findings from political media and campaign strategists here: https://lnkd.in/e2Q8zFiq

Maximize your election campaign impact! Nielsen's latest study found that 1 in 3 potential voters watch Local News through streaming only. Use these insights to optimize your media mix with local streaming measurement and enhance voter engagement. DM to know more:https://bit.ly/3Ln8bDP 📈📺 https://bit.ly/3Ln8bDP

65% of likely voters prefer streaming environments over linear environments, meaning that how we reach voters has shifted quite a bit even from the 2020 election. If you are a political marketer at the Campaigns & Elections Reeds event this week, don't miss Keith E. Norman panel session on "Navigating the Streaming Voter Era with Aimee Bingham, Paul Westcott, Reed Barker, and Courtney Weaver. It is one you won't want to miss. #streaming #advertising #ConnectedTV #politicalmarketing https://hubs.ly/Q02pYhR90

Maximize your election campaign impact! Nielsen latest study found that 1 in 3 potential voters watch Local News through streaming only. Use these insights to optimize your media mix with local streaming measurement and enhance voter engagement Read more: http://nlsn.co/6045lyHYW 📈📺

According to EMARKETER, in 2024, US political ad spending is set to exceed $12 billion, nearly tripling the amount spent in 2016. As political advertising evolves, campaigns are embracing a diverse media landscape that blends traditional TV dominance with the precision of CTV and social platforms. #CTV #Election #AdSpend

The 2024 U.S. elections were experienced not only at the polls but also across media platforms, with the streaming universe playing a significant role. Live streaming platforms like Twitch and YouTube have become key arenas for real-time politics, attracting growing interest from audiences. Unlike the one-way communication of radio or TV, these interactive media engage millions of viewers and serve as channels for public opinion.   The choice of platforms, viewership peaks, and audience interactions reveal key insights into the power of these new platforms and the rise of content creators as influential figures. In our infographic, we share some important takeaways from election day:   🔍 YouTube and its live streams from traditional media outlets account for the majority of viewing hours, but it’s important to note that other platforms like Twitch have also drawn significant interest, particularly from younger audiences seeking live, unfiltered experiences.   🔍 While the biggest audience spikes come from traditional media outlets with YouTube channels, such as Fox News or NBC News, individual streamers have proven they can compete directly with these major media players.   🔍 Being mentioned the most on these platforms doesn’t necessarily mean enjoying the full support of audiences, but it’s a strong reflection of viewer interest in real time and a way to better understand public perception.   Every day, we witness how the digital world is expanding across all areas of our lives and interests, and politics is no exception—it’s also being reshaped by digital transformation. With all this in mind, what do you think? 👇   💬 Are we witnessing the rise of a new digital leadership in politics? Do you believe individual creators have or will have more influence than traditional media?   #PlayTheGame #Streaming #Marketing #Digital #Elections2024 #Twitch #YouTube

StackAdapt specializes in getting politicians elected. Too many political advertisers on both sides of the aisle rely too heavily on linear and broadcast TV channels. Your voters are no longer on those channels! If you're not running native, display, CTV, and even in-game ads, you're missing out on the largest voter base in the United States. If you want to help your candidate or a preferred candidate get elected this November, reach out to me, Stephanie Risch (Democrats), or Wendy Serrao (Republicans). We can get you set up in 24 hours via either managed or self-serve platform access. Political advertising is changing, think on your feet with StackAdapt!

Transform your political campaign strategy! Nielsen's case study reveals that 1 in 3 potential voters watch Local News through streaming only. Leverage these insights to optimize your media mix and reach more voters. Learn more: https://bit.ly/3Lqt0yc 📊📈

 Learn more about audience around the 2024 U.S. election!

With election season coming up, advertisers are identifying opportunities to leverage the increase in media consumption across screens. Get insight into how to achieve the right media mix to reach voters with @Nielsen’s latest article. https://bit.ly/3V6yBQ7