202 Communications’ Post

Report: Surge in sports streaming on FAST platforms Advanced Television has quoted a report by Amagi Corporation which states that there has been a surge in sports streaming on FAST platforms. The 13th Amagi Global FAST report has revealed a 150% increase in sports viewing on FAST platforms. More information on this report is in the article below. Driving viewership and viewer engagement (the new currency in viewing) is essential for broadcasters and streaming services to stay relevant and competitive. They need to provide viewers with experiences that keep them engaged. Experiences that NativeWaves enables them to deliver. Experiences such as multi-view, replay mode, game and player data and analytics, 2nd screen sync, social media integration engages viewers and enables them to watch the action from their own perspective. Experiences that keeps them coming back for more. Contact NativeWaves and explore how you can enhance your viewers event watching experiences. #streaming #streamingmedia #broadcast #broadcastmedia #fanengagement #fanexperiences https://lnkd.in/gJBEq_G4

Navigating the complexities of sports streaming platforms isn't easy. Finding the perfect price, ensuring top-notch quality, and customizing the viewing experience for different audiences, platforms, and regions are just the beginning. Hear some great insights from Rick Young on these challenges: https://bit.ly/3YmX3wB

Many streaming apps have succeeded in drawing large sports audiences, and marketers have taken notice. With the broader adoption of sports viewing on connected TV (CTV), reaching fans programmatically presents a growing opportunity for brands. Here's how you can connect with audiences on CTV during thrilling live sports moments.

When I started in cable in 2018 we liked to say that 89% of live sports was on cable. It will be interesting to see how a live sports streaming service like Venu impacts the pay-TV landscape. #livesports #sportsstreaming #venu

As LG’s latest reports unveil the evolving landscape of sports streaming in the US, UK, and Canada, it’s clear: the stadium is no longer the sole arena for sports. With 70% of connected TV users now streaming live events, the game is on your screen. But as we embrace this digital shift, let’s ponder: what does it mean for the essence of sports fandom and community? Read on for more: https://bit.ly/3xJj66Y #StreamingSports #DigitalAge #GlobalViewership

Sports viewership surged in Q3 thanks to events like the Olympics encouraging more diverse audiences, according to new data. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) report, highlights the increasing importance of live sports for streaming platforms but also the need for investment in high-quality delivery and interactive features to compete with traditional broadcasters. #streaming #VOD #SVOD #AVOD #sportingevents

📺🏅 Live streaming sporting events has become a popular way for US sports fans to watch their favorite sports. In YouGov’s latest article, we used our Global Fan Profiles and found that 25% of Americans are live streaming sports in 2024, which is up from 16% in 2021. However, most Americans still watch sports on live TV (50%). 👉 See how this growth in live streaming compares to other markets. https://okt.to/RJG0hn

📺🏅 Live streaming sporting events has become a popular way for US sports fans to watch their favorite sports. In YouGov’s latest article, we used our Global Fan Profiles and found that 25% of Americans are live streaming sports in 2024, which is up from 16% in 2021. However, most Americans still watch sports on live TV (50%). 👉 See how this growth in live streaming compares to other markets. https://okt.to/Yys6ew

New research from Amagi highlights a rational evolution underway in the world of FAST (Free Ad-Supported Streaming TV): the integration of live sports content. Many platforms are actively planning to add live sports, recognizing that this high-engagement content can unlock new levels of growth and revenue potential. This shift isn’t just a trend—it’s a logical response to market dynamics. As viewer engagement with FAST platforms grows, so does the interest from advertisers eager to capitalize on the captive audience that live sports attract. The result? More advertising dollars available to fuel even better, more relevant content. Here’s why this evolution makes sense: 1️⃣ Increased Engagement, Increased Value: Live sports draw dedicated, real-time audiences, making them highly valuable for advertisers. This is driving FAST platforms to prioritize sports as a way to boost viewer engagement and, consequently, ad revenue. 2️⃣ Building a Sustainable Content Model: With higher ad revenues flowing in, FAST platforms can reinvest in premium offerings. This rational content evolution—starting with live sports—sets the stage for a more diverse and sustainable programming lineup. 3️⃣ A Win-Win Cycle: The addition of live sports doesn’t just add viewership; it enhances platform loyalty. As more viewers tune in for live events, advertisers find more value in the FAST model, creating a virtuous cycle of content quality and viewer growth. 💡 Takeaway: The move to incorporate live sports in FAST offerings represents a strategic, rational evolution. As engagement grows and advertising dollars flow in, FAST platforms are positioned to offer increasingly compelling content—solidifying their role in the global media landscape. You can find the Amagi Corporation report here: https://lnkd.in/deQ7jWsY #FASTChannels #StreamingEvolution #LiveSports #AdSupportedStreaming #MediaStrategy #ContentGrowth

Are you ahead of the curve in the media evolution? Prime Video is redefining live sports streaming with sub-10-second latency, setting new benchmarks in how we experience the thrill of the game. 🚀 In a world where every second counts, Prime Video is bringing groundbreaking technology to your screen, ensuring you're always in the heart of the action. From NFL’s Thursday Night Football to UEFA Champions League, the ambition is clear: deliver an unmatched viewing experience with less than 10 seconds of latency. 🏈⚽ Prime Video is not just a player in the game — they're changing how the game is watched. How does this revolution in live sports streaming resonate with your audience's expectations? For a deeper look don’t hesitate to visit the full article. #PrimeVideo #LiveSports #Innovation #MediaEvolution #FutureOfEntertainment