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Sports streaming is getting a major upgrade with hyper-personalization. Dive into this article where Harmonic shares insights on how tailored content such as targeted ads, AR, and interactive features are transforming the video streaming game for fans. #sportsstreaming #hyperpersonalization #targetedads

Navigating the complexities of sports streaming platforms isn't easy. Finding the perfect price, ensuring top-notch quality, and customizing the viewing experience for different audiences, platforms, and regions are just the beginning. Hear some great insights from Rick Young on these challenges: https://bit.ly/3YmX3wB

Sports viewership surged in Q3 thanks to events like the Olympics encouraging more diverse audiences, according to new data. This growth, identified in Kantar’s latest Entertainment on Demand (EoD) report, highlights the increasing importance of live sports for streaming platforms but also the need for investment in high-quality delivery and interactive features to compete with traditional broadcasters. #streaming #VOD #SVOD #AVOD #sportingevents

Many streaming apps have succeeded in drawing large sports audiences, and marketers have taken notice. With the broader adoption of sports viewing on connected TV (CTV), reaching fans programmatically presents a growing opportunity for brands. Here's how you can connect with audiences on CTV during thrilling live sports moments.

When I started in cable in 2018 we liked to say that 89% of live sports was on cable. It will be interesting to see how a live sports streaming service like Venu impacts the pay-TV landscape. #livesports #sportsstreaming #venu

As LG’s latest reports unveil the evolving landscape of sports streaming in the US, UK, and Canada, it’s clear: the stadium is no longer the sole arena for sports. With 70% of connected TV users now streaming live events, the game is on your screen. But as we embrace this digital shift, let’s ponder: what does it mean for the essence of sports fandom and community? Read on for more: https://bit.ly/3xJj66Y #StreamingSports #DigitalAge #GlobalViewership

The OTT sports streaming industry has experienced significant growth in recent years, driven by advancements in technology, changing consumer behavior, and the increasing demand for on-demand content. However, this growth has not been without its challenges. This article delves into these challenges and the benefits of launching a sports streaming platform. Learn more at 👉 https://lnkd.in/gDuh2RfD #OTT #SportsStreaming #TechInnovation #DigitalMedia #UserExperience #Monetization #ContentStrategy #sportsstreaming #sportsstreamingservice #sportsbroacasting #SportsPlatform #OTTServices #OTTSolution #streaming #videoplatforms #videostreaming #mogi #vod #whitelabelott #videoplatform #livestreaming #olympics #videoondemand #vodsolution #ottplatform #entertainment #media 

📺🏅 Live streaming sporting events has become a popular way for US sports fans to watch their favorite sports. In YouGov’s latest article, we used our Global Fan Profiles and found that 25% of Americans are live streaming sports in 2024, which is up from 16% in 2021. However, most Americans still watch sports on live TV (50%). 👉 See how this growth in live streaming compares to other markets. https://okt.to/Yys6ew

New research from Amagi highlights a rational evolution underway in the world of FAST (Free Ad-Supported Streaming TV): the integration of live sports content. Many platforms are actively planning to add live sports, recognizing that this high-engagement content can unlock new levels of growth and revenue potential. This shift isn’t just a trend—it’s a logical response to market dynamics. As viewer engagement with FAST platforms grows, so does the interest from advertisers eager to capitalize on the captive audience that live sports attract. The result? More advertising dollars available to fuel even better, more relevant content. Here’s why this evolution makes sense: 1️⃣ Increased Engagement, Increased Value: Live sports draw dedicated, real-time audiences, making them highly valuable for advertisers. This is driving FAST platforms to prioritize sports as a way to boost viewer engagement and, consequently, ad revenue. 2️⃣ Building a Sustainable Content Model: With higher ad revenues flowing in, FAST platforms can reinvest in premium offerings. This rational content evolution—starting with live sports—sets the stage for a more diverse and sustainable programming lineup. 3️⃣ A Win-Win Cycle: The addition of live sports doesn’t just add viewership; it enhances platform loyalty. As more viewers tune in for live events, advertisers find more value in the FAST model, creating a virtuous cycle of content quality and viewer growth. 💡 Takeaway: The move to incorporate live sports in FAST offerings represents a strategic, rational evolution. As engagement grows and advertising dollars flow in, FAST platforms are positioned to offer increasingly compelling content—solidifying their role in the global media landscape. You can find the Amagi Corporation report here: https://lnkd.in/deQ7jWsY #FASTChannels #StreamingEvolution #LiveSports #AdSupportedStreaming #MediaStrategy #ContentGrowth

📺🏅 Live streaming sporting events has become a popular way for US sports fans to watch their favorite sports. In YouGov’s latest article, we used our Global Fan Profiles and found that 25% of Americans are live streaming sports in 2024, which is up from 16% in 2021. However, most Americans still watch sports on live TV (50%). 👉 See how this growth in live streaming compares to other markets. https://okt.to/RJG0hn