3 Big Things.Studio’s Post

If your research interest is in consumer decision-making styles, this publication may be of interest. Chaudhary, S., & Dey, A. K. (2020). A materialistic perspective of consumer decision-making styles. Journal of Indian Business Research, 12(2), 231-248. Materialism has become a topic of increasing interest to researchers and policymakers because it can influence consumer behavior. However, a clear picture of how this phenomenon impacts consumers has proven to be elusive. Using an integrated framework, this paper aims to derive hypotheses from theoretical concepts of materialism and consumer decision-making styles and uses a survey of 1,216 respondents in India to test the hypotheses. Findings This study finds that materialism is a positive predictor of “recreation/ hedonistic”; “confused by over-choice”; “brand consciousness”; “perfectionistic high-quality consciousness”; and “habitual brand loyal” style of consumers. Further, materialism has a negative impact on “price value consciousness” of consumers. These findings have important implications for theory and practice. Originality/value Conceptualizing both materialism and consumer decision-making styles as second-order constructs, this is a maiden study that examines the impact of materialistic values on the consumer decision-making styles of young consumers. Please refer and cite! Download: https://lnkd.in/fAWy48k Dr Sartaj Khera

In today’s #blog, Tamara Clarke shares her personal journey into the world of market research and psychology, delving into the fascinating distinction between what consumers think and feel, and why it matters. Drawing from her experiences at Ideba, Tamara explains how understanding these nuances helps in creating better products and customer experiences for our clients. Have any questions or thoughts about the interesting, rewarding work that we do at Ideba? Let us know in the comments below! #Advertising #ConsumerBehavior #CustomerExperience #MarketResearch #Psychology #QualitativeResearch #QuantitativeResearch #SurveyInsights https://lnkd.in/ezhss5uQ

Haptics is the information we seek and gain through touch. It’s why we reach out and feel the fabric of a garment, or run our hand over a piece of furniture. We see haptics put to use in the film What Women Want, where the marketing team are given a box of products to play with, spurring their imagination. But does touching a product actually work? Yes. It does two things:  1️⃣ Increases ownership, making your customer feel it’s theirs. 2️⃣ Fuels imagination, helping them imagine using it. So, when it comes to your products, wherever possible, let them touch it. If they can’t, help them imagine touching it by describing how it would feel, using lots of close up images and making sure those images simulate use. For example, positioning a spoon to the right of the bowl makes it easier for a right-hander to imagine picking it up 🥣 . Ref: Krishna, A., Luangrath, A. W., & Peck, J. (2024). A review of touch research in consumer psychology. Journal of Consumer Psychology, 34(2), 359–381. P.S. If you found this interesting, don't rely on the algorithm to find me. Get posts like this (written by a human) for free by joining my newsletter. --- 👋  I'm Bri. I help organisations and small businesses get clarity through behavioural science. 💡 I offer speaking, training and consulting, tailored to your business. 🎁 I have lots of free resources on my website www.briwilliams.com to get you started.

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve. ✍ Aditi Garg #behavioralscience #psychology #insights

Stumbled upon my Master's thesis while cleaning up my drive, so I would like to share some thoughts on a random sunny Thursday afternoon. In Finland, to obtain my Master's degree, which is called the MBA in the States, I need to carry out a research study. In my case, I chose to research and write about User Experience and User Journey with digital touchpoints from the consumer perspective. I utilized the quantitative research method, with a survey to obtain the data, process it with Excel, and visualize the result with R programming. Through this 6-month sweat (literally sometimes), I pushed through the process and presented this 90-page study at the age of 24. Although I didn't know much at this age, I realized the importance of perseverance to navigate through the unknown, along with the importance of looking from the customers' perspectives when trying to find the solution. Through perseverance, I accomplished other achievements afterward as well, so this character is a good one to keep. :D Through all of these lengthy texts, I just want to share with myself that, keep pushing. Although there are still many things to learn, at least we aren't stopping yet. It takes time, effort, and sometimes a little luck. In the US, with the abundant choices and the trend "need to have it immediately", it's good to remind myself of the good old "difficult" time in Finland. Good things take time, does it not? If you're interested in reading my research, you can find it here:

Excited to share that our paper, "Consumer Forgiveness: A Literature Review and Research Agenda," has been published in Psychology and Marketing! This project was an enriching and thought-provoking journey with my co-authors, Jen Hsien Hsu and Irem Yoruk, PhD, where we mapped out the stages of consumer forgiveness, analyzed the underlying mechanisms, and proposed new directions for research in this area. Read the paper here at: https://lnkd.in/g_G6Bm8Z 🤗 #ConsumerForgiveness #PsychologyAndMarketing

I’m pleased to share that our recent paper, “Consumer Forgiveness: A Literature Review and Research Agenda,” has been accepted for publication in Psychology and Marketing. In this study, we took a deep dive into the literature on consumer forgiveness, mapping out key stages in the forgiveness process, systematically analysing the mediators and moderators that shape this process, and proposing future research avenues. My gratitude goes out to my co-authors, Zach W. Y. Lee and Irem Yoruk, PhD, for their incredible contribution to this research journey. Paper URL: https://lnkd.in/g_G6Bm8Z #ConsumerForgiveness #PsychologyandMarketing

🎨🧠📈 Where Design, Psychology, and Marketing Meet: Lessons from a Fascinating Study. One of the most exciting parts of being a student is learning how different fields overlap to shape the world around us. Recently, I came across a fascinating case study during my lectures that perfectly illustrates this synergy. In a study led by Professor Bram Van den Bergh, researchers explored how subtle design changes in supermarket aisles could influence customer behavior: Closely spaced lines on the floor created the illusion of a longer aisle. Result? Customers slowed down, spending more time in the aisle. Wider-spaced lines gave the impression of a shorter aisle, encouraging customers to move faster. This is a classic example of the goal gradient effect—a psychological principle that shows how people are more motivated to reach a goal when they perceive fewer barriers. Fewer floor lines made the end feel closer, accelerating behavior! This study reminded me of how beautifully design, psychology, and marketing intertwine: Design: Goes beyond aesthetics to influence perception and guide behavior. Psychology: Helps us understand human tendencies—why we slow down or speed up, in this context. Marketing: Applies these insights to real-world problems, like optimizing how customers engage with a store, and maximizing the time spent, which in turn results in more purchase behavior (original goal). Together, these fields create a seamless experience, whether it’s shaping a physical space or motivating us to complete a loyalty program faster. As someone who has studied design in the past, is fascinated by psychology and is currently diving deep into marketing, this case study struck a chord. It made me realize how interconnected these disciplines are and how even the smallest changes—like the spacing of floor lines—can lead to big results. This study is a reminder of the importance of cross-disciplinary thinking. Whether you work in design, psychology, marketing, or something entirely different—what inspires you about these intersections? Have you applied similar insights in your work or studies? Let’s share and spark new ideas together! #psychology #marketing #spatialdesigning #innovativethinking #retailspaces

Key Concepts in Commercial Psychology Commercial psychology offers valuable insights that can help businesses better understand and influence consumer behavior. By applying principles of psychology to their marketing, product development, and customer service strategies, companies can create more effective and satisfying consumer experiences. This not only drives sales and growth but also builds stronger, more lasting relationships with customers. #CommercialPsychology #ConsumerBehavior #MarketingStrategy #CustomerExperience #BrandPositioning

I’ve been having a lot of conversations on choice psychology. A subject that has always fascinated me - so simple, yet so complex when you break it down. Understanding choice psychology in customer options helps you strike a balance between affordability and value. We see this particularly in the online learning environment, but also in retail, or consumer services. When offering customers choices, particularly those which make your product or service more affordable, it’s natural to want to steer them toward options that provide the best value—for both parties. While lenient options may seem like a kind gesture, they can sometimes lead to choices that aren’t truly in the customer’s best interest, potentially sacrificing the quality or depth of the experience they receive. The key here lies in the psychology of decision-making. When presented with multiple options, customers often gravitate towards those that feel like a ‘safe’ or lower-cost choice, even if these don’t provide the full benefits they desire. If not carefully balanced, offering too many lenient options can unintentionally lead customers away from the options that could serve them better in the long term. When faced with this challenge, consider the following: Offer a range of choices that genuinely balance affordability with value, ensuring even the most cost-effective option still delivers substantial benefits. Make it clear why certain options may be more beneficial to them without feeling like an upsell. Transparency around value encourages customers to make informed choices that align with their goals. Subtle nudges or recommendations—like a “most popular” tag on an option—can help customers feel supported in their choice rather than pushed. By offering choices rooted in their best interests, you’re building trust, empowering them with autonomy, and maintaining a sustainable business relationship that respects both their needs and your goals. How have you resolved this challenge in your offering? #choicepsychology #psychology #customerexperience #userexperience #experience #options #choices #save #cx #ux https://lnkd.in/dCBU7Rp9