Founder | Former Nike Sports Marketing Executive | I've done cool sports marketing things with cool people at cool brands. | aaron@advantagesmg.com
Debunking the Sports Marketing Myth #5: We spend all our time watching sports in a luxury suite. I'll admit, being in Sports Marketing comes with its perks and yes, I've seen some amazing sporting events from some incredible seats. But let me set the record straight: when I'm at these events, I'm not a spectator. My focus is on building and nurturing relationships with athletes, owners, managers, agents, and other vital stakeholders. If someone claims to be a Sports Marketer while lounging in a luxury suite, they are not. We're always on our feet, actively engaging and learning from and about the individuals in the room. Ultimately, we're always working to amplify the brand. These conversations go beyond the surface, fostering shared understanding and a deeper knowledge base—a true embodiment of "The Growth Mindset." By listening and learning from you, we're equipped to serve you better, strengthening our partnership for mutual benefit. So, while it's nice to enjoy the luxury suite ambiance, rest assured we're not there to catch the game. In fact, we had a saying at Nike: "when watching a sporting event, it's best to sit on your hands." Every athlete deserves respect, not just those endorsing your brand—remember, the sports world is smaller and more dynamic than you might realize. Your reputation is your most valuable asset. This is just a sample of the deep expertise you can expect from Advantage Sports Marketing Group. Check us out at: www.advantagesmg.com #SportsMarketing #RelationshipBuilding #BrandRepresentation
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8moThere is always a way to dive deeper and grow in the process. Jump out of the suites and get into the action. Great share Aaron.