Abhinav Maheshwari’s Post

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

Across India, top marketers and industry leaders have upgraded their strategy – from media-led to audience-led buying. Placing audiences at the heart of their ad campaigns for greater brand impact across the open internet. Download The Trade Desk's latest report for key insights to achieve your marketing goals with modern programmatic: https://bit.ly/3wrAHjH

5 interesting facts from the 2024 Nielsen Annual Marketing Report 1- 82% in APAC and 62% in EMEA = % of marketers thinking the ad spend will increase in 2024 2- 70% of global marketers view Video and Display Online/mobile extremely effective & very effective 3- A 1-point gain in brand metrics, such as awareness and consideration, drives a 1% increase in sales 4- In 62% of cases, digital display ads deliver above average effectiveness for both brand and sales objectives 5- Tracking the ROI at the channel level doesn’t reflect the consumer journey. For a full-funnel long-term ROI approach - Brand building is a key - Reaching and engaging new audiences by multiplying media channels - Cross-media approach: understanding the correlation between the channels and how they nurture each others #Advertising #APAC #MENA

📣Attention advertisers and agencies in Asia Pacific! Nielsen's 2024 Annual Marketing Report reveals that despite economic uncertainties, 85% of APAC marketers are confident in their ROI measurement capabilities. Learn more about their strategies for maximizing ROI! https://bit.ly/4dlBZgT 

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach. But it’s impact on the general population, led by Gen Z, is making multicultural the new standard throughout marketing. (Direct Digital Holdings and Horowitz Research study) https://hubs.ly/Q02s1lFB0 #PR #marketing #multichannel

Unlock the secrets behind APAC marketing trends! @Nielsen's 2024 Annual Marketing Report reveals that 82% of marketers anticipate increased ad budgets this year. Get ahead of the curve by delving into the data and understanding the evolving landscape. DM for exclusive insights! https://bit.ly/4dlBZgT 

It's that time of the year again! Nielsen's Annual Marketing Report is out and it's packed with insights. This report takes a global look into where ad spend is shifting and why. It also provides valuable information on how different channels deliver on campaign goals— or don't. Click here to access the report: https://bit.ly/4aNoXa2. #NielsenMarketingReport #MarketingInsights #AdvertisingTrends #nielsen

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach. But it’s impact on the general population, led by Gen Z, is making multicultural the new standard throughout marketing. (Direct Digital Holdings and Horowitz Research study) https://hubs.ly/Q02s1lCR0 #PR #marketing #multichannel