The word 'advertising' stems from the Latin work 'advertere' meaning 'to direct one's ATTENTION to.'
And indeed trying to get #attention is, for me, the most important aspect of running a small content business, for over a decade now.
It's hard to gain attention in the first place, amongst a plethora of competitors, internal resources, and ever-changing clients. And then ensuring that the content TVN creates gains the right level of attention to the right people at the right time.
Therefore a few years ago we invested in a webcam #eyetracking product which helps us test our content before it goes live and we also offer that same service to other businesses.
So, it's with enormous pleasure that I share the news that the 5th edition of #IAATalks is on the very subject of attention, moderated by the inimitable Rory Sutherland, on 2nd May and once again at the The RSA (The royal society for arts, manufactures and commerce).
Come and join us as we discover how to gain attention, keep it and ensure people come back for more:)
https://lnkd.in/emNjRiQM
Sponsored by Hawk (an Azerion company), Azerion UK, GumGum & LG Ad Solutions.
#attention #eyetracking #alchemy #focus #advertising #marketing
IAA UK, Fredrik Borestrom, Kirsty Giordani, Sophie Lintott, Virginia Martyn, Laura Morris, Simon Betts, James Davies, Sophie Davies, Daniel Christie, Shanil Chande, Sam Alagbe, Johanna Krantz, Alex Roszkowski, Karen Fraser MBE, Deborah Widdick, Katie Cook, Breannah Anderson, Maria Shcheglakova, Dom Tillson, Fran Cowan, Mark Howarth, Una Kupla, Ollivia Dale, Karen Carter (She/Her/Hers), Nicky Owen, Jacqueline Franco.
