Aleksandar Hadzhidobrev’s Post

MASTERING BFCM 5 WINNING ELEMENTS TO A SUCCESSFUL BFCM #1 OFFERS Your offer can make or break your BFCM. Choose wisely; a bad offer won't convert, while a too-good offer may hurt your margins. I have seen plenty of brands provide heavy discounts during BFCM. While it might be an easy win, it can hurt your brand in the long run. How? - Value Drops - Less Profits - Weak Loyalty - Bad Image Find the right balance. No need to re-invent the wheel with your offer- keep it simple. Offer Examples: - % off site-wide - $ amount off - Tiered discount(Spend X Get % Off) - Spend $100+ and get free gift - BOGO Hold your best deals for your early birds or VIP buyers. Ps: Be sure your % site-wides are static and applied automatically at checkout after clicking. I'll come back with the second winning element tomorrow. Bye!

The brands that crush it on BFCM prep early and stay strategic. They warm up their email list, build anticipation, and offer value-driven deals. Those who flop? They wait too long, blast generic discounts, and fail to stand out. Preparation is everything.

BFCM isn’t just about one weekend. The real wins? They happen before, during, and after. That’s why we made a checklist to help you: → Nail your prep → Smash your live campaigns → Keep the momentum going after the sales Want it? DM me—and make sure you follow so I can send it your way. This checklist covers everything you need to turn BFCM into your biggest success yet.

When life gives you public speaking lemons…I make lemonade and 80s TV references 🤠 Hundreds of channel sales & sales support have learned how ateam@atdec.com provides their display options within the hour. Grow margins on existing workspace and signage business or start positioning options at all client spaces. No need for channel partners to do the work via online tools at baked margins or compete with e-commerce. ATDEC doing the work with a 1 hour SLA can also help partners steer end user customers away from Amazon for accessories. I pity the fool who doesn’t know ateam@atdec.com 😂 https://lnkd.in/euvjytPZ

Last year, our customers saw great results in their BFCM campaign 🚀 Now, it's your chance to achieve more! Check out these expert strategies to see what can help you drive better results this year. Go to https://buff.ly/4eeTHTd to read the full guide 🎯

Simplicity wins this Q4 one thing that we've seen over the years is the power of clear offers BFCM can be equated to 'pressure' and because of that, teams can often feel the need to OVER compensate to feel like they're 'doing enough' but really, the work comes in understanding your audience and once you know that, most of the work is done tiered discounts, complicated offer structures will hurt you most people who buy from you during BFCM already have some awareness of your brand - so all you need is a solid offer and strategy to execute most of the time - this is a flat discount, gift with purchase, or simple volume based discounts so before you go ahead and make that jenga-like BFCM offer remember that complexity means confusion - and confused consumers don't part with their cash simplicity wins this Q4

Get Creative and Make It Personal! To really shine during BFCM, get creative. Try things like limited edition products, free gifts with a purchase, contests, special holiday bundles, or tiered discounts that grow with the more someone buys. In between your sale emails, give your customers helpful content like gift guides and product recommendations. This builds trust and helps them with their shopping too. Personalize your messages for each customer group. A repeat customer might get a different message than someone who’s just looking. This can make your customers feel special and boost sales. After BFCM, make sure to thank your customers for their support. It’s a simple way to make them feel appreciated. Finally, take a look at what worked and what didn’t. Use these insights to make next year’s BFCM even better

Why wait? Kick off your BFCM deals this Friday, Nov. 22! Starting early isn’t just a trend—it’s a strategic move. Here's why it could make all the difference for your bottom line this year. 👇 #BFCM #EcommerceTips #BusinessGrowth #LDXMarketing

Not to stress you out, but... BFCM is right around the corner 🫣 And while you might be in a rush to finalize your plans, we've got more advice to help you out. One thing you should consider: Every store has a segment of customers who are about to lapse, and you’re probably not getting them back once they do. This segment is often overlooked amid BFCM hype, but there’s an opportunity hiding here. Here’s the strategy: ✅ Identify your at-risk customers. Repeat can help here: you might want to build a segment of customers who received our “About To Lapse” trigger in the last 30 days. ✅ Make sure they get messaging about your biggest BFCM discounts. Or, better yet, create a discount just for them that’s bigger than your other offers—it’s your last chance to get them to buy again. ✅ Wait until the sales peak has passed, then hit them with a campaign. If they didn’t bite when they got the rest of your BFCM messaging, it’s time to make them an offer they can’t refuse. Many customers are just waiting for a compelling reason to return. Take advantage of BFCM to make this win-back effort.

6 Tactics for a 7-figure BFCM Week Without Discounts ❌ 💸 + 2 BONUS STRATEGIES you haven't considered before The anti-discount BFCM guide 👇 1️⃣ Free Gift with Purchase → Taps into the 'free' psychology, boosting perceived value. 3️⃣ Loyalty Points Multipliers → Encourages immediate action for future rewards. Win-win! 4️⃣ Store Credit for Future Purchases → Promotes repeat business + helps avoid the slump after BFCM! Check out 2️⃣, 5️⃣, 6️⃣ in the slides below! 💡 This guide is part of our Complete Roadmap to a 7-figure BFCM. Want the full guide? 👉 Visit my profile and look for the Featured post!