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MASTERING BFCM 5 WINNING ELEMENTS TO A SUCCESSFUL BFCM #1 OFFERS Your offer can make or break your BFCM. Choose wisely; a bad offer won't convert, while a too-good offer may hurt your margins. I have seen plenty of brands provide heavy discounts during BFCM. While it might be an easy win, it can hurt your brand in the long run. How? - Value Drops - Less Profits - Weak Loyalty - Bad Image Find the right balance. No need to re-invent the wheel with your offer- keep it simple. Offer Examples: - % off site-wide - $ amount off - Tiered discount(Spend X Get % Off) - Spend $100+ and get free gift - BOGO Hold your best deals for your early birds or VIP buyers. Ps: Be sure your % site-wides are static and applied automatically at checkout after clicking. I'll come back with the second winning element tomorrow. Bye!

BFCM 2024 was monumental! Monocle brands saw orders surge 230% and doubled their revenue, all while keeping average order values steady. How? 📈 Smarter traffic strategies ⭐ Personalized discounts 💰 AOV-driven promotions The right offers drive insane sales, safeguard margins, and lead to profitability. Ready to learn what worked and why? Check out the 2024 BFCM Teardown below:

ONLY 23 DAYS UNTIL BFCM 2024 Going into BFCM without a plan is like showing up to a potluck without a dish 🫠 Don’t be that person! 🙏 This is your big chance to transform your sales performance like never before! ✨ Our blog is your go-to guide for an unforgettable BFCM, with: 👉 2024 Trends & Predictions for BFCM 👉 6 Pre-BFCM Tactics to Maximize Your Holiday Sales ✨ Get all the details here: https://lnkd.in/gBFQ8gfC 🎁 Follow us for more insights and exclusive BFCM deals you won’t want to miss! #BFCM #ecom #nestscale #blackfridaytips

Ready to crush BFCM? We’ve got an exclusive webinar lined up on October 22nd at 10 AM PST, featuring our SMS specialists and product team, here to help you nail your BFCM strategy. Expect insider tips, the latest product updates, and expert insights—everything you need to take your SMS game to the next level this season. Only 200 spots are available so snag yours now. Link in the comments. 👇 #BFCM #BlackFriday #SMS

🚨 How did BFCM treat you? 🎯 Were your customers smiling, or was it a race to keep up? With the rest of peak season ahead, now’s the moment to reflect: ✅ What worked seamlessly? ✅ Where can you improve? 💡 Whether it’s speeding up deliveries, streamlining your shipping process, or managing peak demand, minor adjustments can lead to big wins. Are you all set to crush the rest of the season? 🚛💨 #CyberMonday #PeakSeason #LogisticsSolutions #EcommerceSuccess

How to level up your BFCM strategy and maximize revenue in Q4.

MASTERING BFCM 5 WINNING ELEMENTS TO A SUCCESSFUL BFCM #3 BFCM-Tailored Flows If you have a 10% discount on the first purchase in your welcome flow and a 25% discount across the site, it's illogical to run these two offers simultaneously. Running both at the same time confuses your customers and can hurt conversions. Instead, swap that 10% welcome offer with the 25% site-wide promo. The result? Higher signups and conversions overall! With a surge of traffic during BFCM, don’t neglect new customers discovering your brand for the first time. This is the perfect moment to grab their attention and build trust. We've seen fantastic results by: ~ Cloning existing flows for BFCM ~ Removing any conflicting promotions ~ Adding a site-wide discount gif/banner to all emails ~ Shortening the timing between emails Make sure you include the following content for your new customers: 1) Brand USPs 2) Brand Story 3) Bestsellers + recommended products A strong flow can make all the difference. I'll be back tomorrow with the fourth element. Bye!

Get Creative and Make It Personal! To really shine during BFCM, get creative. Try things like limited edition products, free gifts with a purchase, contests, special holiday bundles, or tiered discounts that grow with the more someone buys. In between your sale emails, give your customers helpful content like gift guides and product recommendations. This builds trust and helps them with their shopping too. Personalize your messages for each customer group. A repeat customer might get a different message than someone who’s just looking. This can make your customers feel special and boost sales. After BFCM, make sure to thank your customers for their support. It’s a simple way to make them feel appreciated. Finally, take a look at what worked and what didn’t. Use these insights to make next year’s BFCM even better

How to Make BFCM Feel Like an Exclusive Club People love feeling like they’re “in the know” for big sales. Here’s how to build excitement for BFCM: •Offer early access to VIPs or email/SMS subscribers. •Use special language like “Be the first to access our biggest sale ever!”. •Share small teasers about the sale to build curiosity. •Remind subscribers that they get the best deals. Making customers feel exclusive keeps them excited and ready to buy.

Missed our Rethinking BFCM event? It's not too late to enhance your strategy. Here are the top 4 lessons and an actionable example for each: #ecommercestrategy #bfcm #onlineretail