Alene Thomas’ Post

Check out IMG's latest report on 2024 trends in sports and entertainment, which highlights a few examples of how brands and properties are building unique partnerships to boost engagement. Congrats to IMG and Endeavor Analytics for pulling it all together!

A great report and it simply reminded me of Viktrs being 'in the right place at the right time' to unlock through video through: - Personalized Interaction: Empower audiences to engage with content they love, turning passive views into active exploration. - Data-Driven Insights: Generate valuable insights for targeted sponsorship and partnership opportunities. - Sustainability: Align with IMG’s focus on innovative, eco-friendly practices through efficient content delivery. - Monetization: Open new revenue streams by transforming engagement into actionable data. Let's set a new standard together! 🚀 #Viktrs #IMG #AudienceEngagement #Innovation 4o

In today’s dynamic live events industry, staying ahead of trends is more crucial than ever. We are thrilled to present IMG’s Events & Partnerships Trends Report 2024. This year's report highlights six key trends shaping the evolving landscape of live events. Dive into the rise of event tourism, the growing popularity of women’s sports, Gen Z’s content interests, the rise of "sportainment" in crossover events, and more. Read the complete trends report here: https://bit.ly/3WWZ970 #InsightsbyIMG

Yesterday Glastonbury tickets sold out in 35 minutes. Whilst nothing beats being at a festival in person what could be the next best thing for fans and to extend the footprint of large events to a global audience? Some fans are never able to be there in person due to being on the other side of the world or just not having the financial bandwidth to buy a £300+ ticket! But there are brand new ways to experience live events that Glastonbury could really exploit for future festivals. Below is a perfect example of how sports fans in the US are benefitting from the new transportive Cosm dome experience combined with The Famous Group's Vixi Suite premium interactive fan tools over in the US. By combining the Cosm portal viewing experience with lean forward fan tools it allows fans to get closer to the live event action, extending the footprint of live events that feels authentic, genuinely transportive and experience worthy! I say again, this of course this doesn't replace being there in person but by providing a whole new layer of attendance and fan interactivity this really is an exciting way to allow more global fans to partake in live event experiences as the next best alternative to being there. (Yes, the fans in the pictures below are watching the action on a 10k resolution screen - they are not at the event!) ....and all without the need to take your wellies. Would you buy a ticket for Glastonbury to view and participate in main stage performances in this way? - I know I would! #Cosm #VixiSuite #LiveSport #Glastonbury #FanExperiences #VisualInnovation Hypothesis Media

What can event planners learn from the Olympics, the world’s biggest sporting event? Julien Le Bas, SVP, Global Head of Sustainability and Executive Creative Director, shared with M&C Asia his key takeaways, common themes that emerged, and what we can learn from the Games on hosting successful brand experiences. Read the full article here: https://lnkd.in/gzBQaK9n   Meetings & Conventions Asia #JackMorton #Olympics #OlympicGames #OlympicsTakeAways #ExperienceBetter #BrandExperience #Experiential #ExperientialMarketing #ExperientialMarketingAgency

When it comes to stadium branding and fan engagement, Europe and North America have different styles. In Europe, fan experiences tend to be low-key, focusing on the sport itself as the star of the show. In contrast, the North American fan experience is designed to be a spectacle, integrating entertainment, technology and commercial partnerships to create memorable events. Have you had the pleasure of attending sporting events on both continents? What has been your most memorable experience? Stay tuned to find out how we can enhance these experiences, combining global knowledge with local expertise. . . . #weareback #VisualEngagement #Decentralizedproduction #Sportsbranding #Sustainablebranding #TheLookCompany #Fanexperiences #Events #Visualbranding #Sportsevents #Eventdesign #TheLookCompanyEurope #Stadiumbranding

🌍 International Sports & Entertainment: The Next Frontier for Live Events 🌟 As the world becomes more interconnected, the demand for high-value live events in sports and entertainment is growing exponentially. But it’s not just about the adrenaline of the race, the spectacle of the stage, or the broadcast to millions — it's about the "human connection". International sports and entertainment hold immense potential as the next big frontier. Through these events, we have a unique opportunity to bring people together, cross borders, and bridge cultures. However, the true fulfillment lies in going beyond the headlines, in working hand-in-hand with indigenous peoples around the world. Their traditions, stories, and values enrich not only the events themselves but also the lives of those involved. The future of live events isn’t just entertainment — it’s cultural collaboration. Let’s continue to build a world where our shared experiences celebrate both diversity and humanity, while fulfilling our souls in ways that transcend the physical event. Here’s to exploring new horizons and creating lasting legacies in sports and entertainment that truly matter. #LiveEvents #InternationalSports #IndigenousWisdom #CulturalCollaboration #GlobalEntertainment #HumanConnection

How well do you know your events? Test your knowledge! 👀 Look through these iconic events and see if you can match them. Drop your answers in the comments and let’s see who’s the real event expert! 🧠 #EventPorte #KnowYourEvents #Entertainment #EventLovers #TechAndEntertainment

During my time at Iventis I’ve had the exciting opportunity to work with Epic Games' Unreal Engine and Cesium’s Unreal Engine plugin in our Digital Twin product. The Digital Twin aims to combine geospatial data with Unreal Engine’s real-time rendering. For the Digital Twin we utilise a variety of technologies to help bring a higher fidelity to venues for event organisers to visualise their event plans within popular venues. Thanks to Unreal Engine’s Lumen, we can simulate realistic lighting within venue interiors, creating a more realistic atmosphere. We also understand that not everyone will have the hardware required to run this in real time. That’s why we also utilise pixel streaming and embed the Digital Twin straight into the Iventis app. There's more to the world than just our hand-crafted venue models, that’s why we also use the Cesium For Unreal plugin with Google’s 3d tiles to help bring the world into Unreal Engine. This allows for users to explore the world outside of the venues and see where they are situated. With Unreal Engine 5.3, we have also started to experiment with Motion Matching, the next generation of animation technology. With Motion Matching we can have a pool of high-quality motion captured animations that we can utilise, making our third person character feel more grounded and believable in our world. To match our high fidelity models, we incorporate Epic Game’s Meta Humans to produce realistic and believable character models inside of the Digital Twin. I’m extremely excited to see the future of Iventis and the Digital Twin as well as new technologies coming to us through Unreal Engine. #Iventis #DigitalTwin #EpicGames #UnrealEngine #CesiumForUnreal #Lumen #MotionMatching #PixelStreaming #MetaHumans

If you haven't had a chance to listen to the latest Sports Geek podcast episode that I was on talking about the upcoming SEAT event you probably need to jump in and listen to it. Here are the Top 5 takeaways from the episode. 1. Community and Reconnection: I emphasized the importance of reconnecting with friends and colleagues at the SEAT conference, underlining how vital community is in our industry. 2. Content Impact and Attendee Feedback: I discussed how we've carefully curated the content to provide value and highlighted the importance of using attendee feedback to continuously improve the conference experience. 3. Technology and Revenue: I highlighted the role of technology not just as a cost center but as a significant driver for revenue, showcasing the need for strategic technological integration in sports and events. 4. Fan Experience Track: I introduced a new track focused on Fan Experience, aiming to provide a holistic view of collaborative efforts across different organizational teams to enhance the fan experience. 5. Networking and Engagement Through New SEAT App: I introduced a new SEAT app designed to facilitate year-round community interaction and networking, emphasizing the importance of continuous engagement and problem-solving within the professional community. 🔗Get Registered for 2024 SEAT Las Vegas Here👇! https://lnkd.in/gg5m7z7Y 🔗 Hotel Booking Link 👇! https://lnkd.in/gRP-zXFp Download the SEAT App here to be a part of the community year round! 🍏 Apple: https://lnkd.in/gBDnRZAW 🤖 Android: https://lnkd.in/gdvcZz7Y