The Better Green Group’s Post

Spring has arrived, which means summer is just around the corner, and we are already working on some exciting festival activations. Just like that wrist-band festivalgoers keep on, as a reminder of the awesome time they experienced at the festival – the memories live on – the same should apply for your brand engagement, why stop at the event? There’s great opportunities for brands to heighten engagement at festivals, which brands shouldn’t be ignoring. Building a community is essential for brands, and the ultimate scenario that exudes ‘community’, is festivals. Bringing people together from all walks of life, with shared interests and passions – can you afford to miss out that? On an entire target audience that is actively seeking new positive experiences? Providing the perfect platform for creative expression, brands can showcase their most creative, immersive activations to captivate an audience that have shown up for just that. A festival is usually a celebration of arts, culture and creativity, give the people what they want. Pre & post engagement is just as important as the activation itself, the power of the follow-up is unmatched. Brands should build their content and communications around the event to capitalise on opportunity. Talk to us about how to create a culturally relevant activation, embedded within your wider marketing strategy, that extends the engagement beyond the event. 👋🏻 Get in touch at hello@tbaplc.co.uk #festivals #festivalactivation #brandexperience #experiencemakers #creativecontent #marketingstrategy

Our case study on The Joyce Theater Foundation, Inc. is a perfect example of why digital sustainability is so important. It's not unsurprising that as venues grow, so too does that the amount of content and pages on the website. But that shouldn't become a hindrance to digital marketing teams who want to work efficiently without any technical turbulence. The traditional model of getting a bespoke website built makes it harder for teams to do this. With Peppered, not only is the platform purpose-built for the unique challenges facing venues. We also deliver new updates to the platform every three weeks – often with direction from our community of venues – to ensure our websites are always easy to work with. Find out more about how Peppered enabled faster workflows and seamless integration with Tessitura's TNEW here: https://lnkd.in/eV76MKM7 #peppered #culturesuite #uxdesign #uidesign #thejoycetheater #artsandculture #webdesign #tessitura #integrations

🎵 Want to make your outdoor concerts and festivals epic? Look no further! 🎵 Introducing our dynamic outdoor digital signage displays - the ultimate game-changer for your events. 🌟 Say goodbye to boring static signage and hello to eye-catching, interactive screens that will captivate your audience like never before. 📺✨ Imagine dazzling visuals, vibrant colors, and stunning animations that will leave your attendees in awe. Our state-of-the-art displays are designed to deliver high-resolution content, even under the bright sun or in adverse weather conditions. ☀️⛅️ But it doesn't stop there. Our displays are fully customizable, allowing you to showcase your sponsors, promote upcoming acts, and engage your audience with real-time updates. 📢💥 With our outdoor digital signage, you can create a truly immersive experience that will keep your guests entertained and informed throughout the event. From live streaming performances to event schedules and interactive maps, the possibilities are endless. 🎉🗺 Not only will these cutting-edge displays enhance the overall ambiance of your event, but they will also boost your branding and increase sponsor visibility. 🌟💼 So, why settle for ordinary when you can create extraordinary memories with our dynamic outdoor digital signage displays? Don't miss out on this opportunity to elevate your concerts and festivals to new heights. Contact us today to learn more! 📞✉️ #OutdoorConcerts #MusicFestivals #DigitalSignage #EventTechnology #ElevateYourEvent #hotelfitness #signagesolutions #exhibitionsignage #infoscreen #freestandingsign

I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends

Good news! We are approaching pre-pandemic levels of theme park attendance. In fact, The Solomon Partners’ Experiential Entertainment Update provides comprehensive insights into how these parks and family entertainment centers (FECs) can thrive. Here are some trends you may want to look at: 🔸CEOs are reporting a revenue jump of up to 65% for FECs. 🔸The US amusement and theme park industry is expected to reach $28.15 billion by 2029. 🔸Engaging and interactive venues are seeing an average growth rate of 240%. But not everything is smooth sailing. Challenges like operational inefficiencies and increased competition still exist. Knowing how to take advantage of these opportunities and trends can transform your venture from ordinary to extraordinary. Ready to know more? Find out how Amuze can help you adapt to the thriving experiential entertainment industry of 2025. Read the full article here: https://lnkd.in/dV7i_NHB

I understand if you haven't been to our site in a while, but this is a big year for our company, community and industry, so you can expect new content several times a week and more stories about our community and the experiences you create like this great event report written by Stacy Wyatt along with new products that will help us serve you better #events #eventprofs #eventmanagement

This year, I once again watched the spectacle of Cannes Lions International Festival of Creativity 2024 unfold with awe. Though I wasn't able to attend in person, I’ve been kept up to date by Ella Butler, my social feeds and of course, the BizBash annual round up from Claire Hoffman - which never fails to highlight best in class. Here’s five key activations that really stood out for me: 1.⁠ ⁠Pinterest Manifestival: Pinterest's transformation of the Carlton Beach Club into a real-life version of their digital platform is always a pleasure to behold. They nailed it again this year! 2.⁠ ⁠LinkedIn: The Place to B2B: LinkedIn's clever play on words perfectly encapsulated their activation's purpose. They took over three floors of the Carlton hotel, to create a hub for professional connections and creativity. 3.⁠ ⁠Meta Beach: Meta's focus on connections and the possibilities of their technology was expertly executed. The standout Reels Cinema, emerging from the sand was such a great idea. Nice work Jack Morton Worldwide! 4.⁠ ⁠Spotify Beach: Spotify's round-the-clock activation hub was a masterclass in blending thought leadership with entertainment. 5.⁠ ⁠Netflix: The giant Netflix 'N' towering over the Croisette is now a Cannes Lions staple, serving as a constant reminder of the streaming giant's presence. Their rooftop takeover, featured vignettes inspired by their most popular shows. Another incredible experience by Seen Presents. Did anyone meet our Squid Game actors, by the way? A huge shout out to ALL the brand ambassadors, event managers, and support staff who are the unsung heroes of Cannes Lions, ensuring that every interaction leaves a lasting impression. With thanks to our teams supporting our clients Amplify, 160over90, Chase, United Airlines, Seen Presents and Netflix. Check out the BizBash article here: https://lnkd.in/eEeTDgQs #KruLive #BrandExperiences #EventProfs #EventStaffing #LoveForPeople

Wouldn't it be nice if customers bought from you without the competition providing for any alternatives. This is possible if you are the only one who is offering this or if you have the first mover advantage. For all of this to happen you need to learn how to move into areas where your competition is irrelevant, and you have something others will find it difficult to replicate or offer. This is where Blue Ocean Strategy can help companies find newer business and operating models and create new go to market strategies and create compelling products and services. If you fancy yourself going to traditional circuses, then Cirque du Soleil just pulled the carpet from under such traditional players by using a Blue Ocean Model. You now get more entertainment minus the animals, smell of elephant dung, dangerous stunts with enhanced entertainment value mixing dance, drama, elements of theater and music which has been bumped up reducing the other factors such as relying on star performers, expensive logistics and only catering to children and family. Cirque du Soleil created a totally new uncontested market by spreading their offerings to the theater goers and in general anyone looking for pure entertainment value instead of limiting their audience footprint. This can happen in any industry. They also cross sell these shows with syndicated viewership across distributed network with unique licensing and also selling branded merchandise. They followed the four actions framework in their business model and created an experience hard to resist for anyone wanting to spend an evening worth remembering. Eliminate: Traditional circus elements like animal shows, star performers. Reduce: Emphasis on circus thrill and danger. Raise: Level of artistic content, storytelling, and ambiance. Create: A novel form of entertainment combining theater, dance, and music with acrobatics. They maintained their unique value proposition by staying ahead of potential imitators and continuously delighting audiences worldwide with people willing to pay premium prices for unique and sophisticated entertainment. It is always good to have your business model drawable on a single page for anyone to see what customer segments you impact, value propositions, revenue channels, CRM streams, resources and finally your key activities and go to marker partnerships and cross sell up sell opportunities with the underlying cost involved. PS: I am doing a 3-day workshop on discovering new markets for a prestigious client help them uncover their potential blue oceans. This absolutely key to survival for organizations these days as you can be disrupted from anyone including folks who have nothing to do with your domain. #innovativegotomarket #newofferings #blueoceanstrategy #innovation #digitaldisruption #competitionirrelvant #businessmodelononepage

In line with its precedent the ASA ruled against an advertiser who ran a prize draw to win backstage passes but on the day the backstage experience advertised (including riding on an artist's buggy) was not available. Promotors are responsible for all stages of a promo, so even if it's not your fault the talent refused to meet the competition winner the ASA will still find the ad in breach. Always key to ensure that you've got contractual remedies in place. But what I really want to know is whose touring management was it that did not want any public or competition winners backstage at the time and... why? #ASArulings #adregulation #advertisingregulations #adregs #advertisingregulation #section8 #salespromotions #prizedraws #awardtheprize

Your invitation to our creator villa… We’re thrilled to announce that we are official partners of CreatorFest LIVE Event in Orlando, happening from August 15th to 18th. As part of this partnership, we’re offering a limited number of all-inclusive tickets—completely on us. We’d love to invite any CPG or high-end brands to join us! But that’s not all… Brand Deal Production Villa: We’re piloting a unique concept—a luxurious, fully-equipped “brand deal production house” just 10 minutes from the venue. Throughout the weekend, selected creators will be invited to produce content for high-end brands. Streamlined Collaboration: Imagine this… Instead of shipping 100 products to 100 creators, provide us with one product, and we’ll coordinate with the creators you approve to film and post on-site. Interested in a free ticket? Or exploring collaborations with a few creators? Comment your email below👇 #CreatorFest #Partnerships #CreatorEconomy #Florida