Alexandre Canu’s Post

🎥 Are you ready for the next chapter? After exploring Who We Are and What We Offer, this time we showcase the HOW! Learn more about our Media Products — how our data-driven approach helps brands achieve impactful outcomes in today’s competitive media landscape. Pieter Oonk Mrunal Tipari Al Barry Nazlı Başarırel #TVadSync #MediaProduct #AdTech #DataDrivenAdvertising #CampaignExcellence

What happens after you finish and send over your presentation, report, proposal, or pitch? Our new Engagement Analytics feature answers this. See exactly how people interact with your content. Understand your audience better and optimize your content with the help of data. I recorded a quick walkthrough of Xtensio ‘s new Engagement Analytics tool with tips and use cases. Our team put a lot of heart into this, and we hope it helps you take your success to the next level. 👉 Watch it here: Xtensio's New Engagement Analytics Feature: A Guided Tour https://lnkd.in/gp2Ayqzj #Xtensio #NewFeature #Analytics #UserEngagement #DataInspired #Productivity

If you missed our first Panopto Knowledge Insights webinar and demo, you may not know about our early adopter program! Explore the benefits of the program and see if your organization qualifies! #Data #HigherEducation #Video

Make 2025 the Year of Informed Decisions! 🌟 With AdStack’s Performance Forecasting, predict outcomes before launch and plan campaigns with confidence. 🔮 📈 👉 Ready to transform your strategy? Visit www.adstackai.com today! #PredictiveMarketing #SmartCampaigns #AdTech #AdStackAI

As the Cannes Lions International Festival of Creativity unfolds in its 2024 iteration, we are excited to speak about trends in #AI and #attribution on the The AdTech Forum with Melanie Eckl, Jeremy Bloom 🌞 and AdTechGod (™) Hop in and hear the latest news about AI and Marketing Attribution ⬇ Don't miss to get in touch if you want to learn more 💬 #everyonecannes #attribution #news #marketing Attributy.

Although the major digital advertising platforms are reporting positive results, it’s no secret that the ROI for advertisers frequently falls short. CEO, Charlie Silver discusses how Permission.io is turning the tide. In Permission's innovative model, advertisers build trusted one-to-one relationships with consumers using $ASK, a tokenized reward that empowers consumers to own and monetize their data. By enabling Advertisers to ASK Permission and reward individuals for opting in, Permission is building an equitable environment where individuals receive value for their data while enabling advertisers to increase engagement and ROI. https://lnkd.in/gTGysesU #DigitalAdvertising #DataOwnership #AdTech

Welcome to the The AdTech Forum! Today is Day 1 of #EveryoneCannes 🇫🇷 While some might be jet-lagged and fueling themselves on fancy French espressos, others are back in the office drinking Flavia and Folgers to keep their businesses afloat. Instead of creating FOMO, we're bringing Cannes Lions International Festival of Creativity to YOU! In this episode, Melanie Eckl dives deep into how Attributy. leverages data to provide a holistic view of both online and offline channels. Discover how a data-driven approach can revolutionize your understanding of customer behavior and optimize your marketing strategy. Don't miss this insightful conversation!

VerticalScope Inc. President COO Chris Goodridge joined Steve Darling from Proactive to share the company’s Q3 2024 financial results, highlighting notable growth and increased engagement. VerticalScope, a technology company operating a cloud-based platform for online communities, reported a 15% rise in revenue, reaching $17.8 million, attributed to a 22% increase in Digital Advertising. This uptick in advertising revenue stemmed from successful programmatic channel partnerships and a 21% boost in monthly active users (MAU), which hit a record 122 million for the platform. Goodridge noted that Adjusted EBITDA rose by 9% to $7.4 million, achieving a 42% margin. Additionally, free cash flow reached $6.4 million, a 7% improvement, driven by a high conversion rate of 86%. Earnings per share (EPS) grew to $0.06, marking an $0.08 improvement over the prior year. VerticalScope’s success lies in its vast portfolio of over... Watch at #Proactive #ProactiveInvestors http://ow.ly/3zS9105OOGh

Kiessé Lamour, VML, joined us at #AOPTechTalk | From audiences to outcomes: Mastering data in digital publishing [sponsored by Brand Metrics] to provide the buy-side perspective on how publishers can improve their data strategy. Listen in for her key takeaways! For more learnings from Kiessé's conversation at #AOPTechTalk, download this free report for a full summary of the discussions: https://lnkd.in/ePhrX-Bu #digitalpublishing #digitalmedia 📽️ Daniel Edwards, Foxred Video

ICYMI #RetailMediaThursdays latest episode! Skai's Megan Harbold is diving deep into incrementality with Jeffrey Bustos from IAB 🔑 Key topics we unpack: - Why incrementality is crucial in retail media (hint: ads + outcomes in the same ecosystem!) - Challenges: defining "incremental to what?" & navigating measurement environments - Transparency: how it empowers brands to compare metrics - Testing smarter: leveraging A/B tests, synthetic controls, and search intent analysis 💡 Tune into the full episode for actionable insights on metrics, MMM, MTA, and more: https://okt.to/8z9eLO