Permutive

Thank you to everyone who attended yesterday's Permutive Programmatic Summit, where we explored the transformative power of publisher-led curation and first-party signals in reimagining programmatic advertising. Special thanks to our incredible speakers: Amanda Gomez, New York Post Linda Chen, Chegg Inc. Jeff Olson, Apartment Therapy Media Emily Proctor, OMD USA Mike McNeeley, Index Exchange Howard Luks, PubMatic Warren Woodard, Carat USA And to our very own Joe Root and Chloe Grutchfield for unveiling exciting advancements to the Permutive Audience Activation Platform for our premium publishers, ecosystem partners, and buyers. We’re excited to see the impact of publisher-led curation and publisher signals on programmatic. Here's to moving the industry forward, as one. #Advertising #Programmatic #FirstPartyData #PublisherCuration

Exciting News: Permutive and Index Exchange Expand Partnership! We’re thrilled to announce that we have joined forces with Index Exchange to maximise advertisers' opportunities to access premium publisher audiences at scale using first-party data curation. Why this matters: ✅ Empowers publishers to activate and scale high-performing first-party audiences. ✅ Provides advertisers with consistent targeting across premium inventory. ✅ Future-proofs audience targeting in a world where 70% of the open internet is already cookie-free. 💬 Jay Stevens, Chief Commercial Officer at Permutive: "With 70% of the open internet without cookies, this partnership enables future-proofed first-party signal curation, delivering wider reach and better outcomes for both publishers and advertisers." 💬 Mike McNeeley, SVP of Product at Index Exchange: "This collaboration isn’t just about enhanced targeting – it's about empowering publishers to maintain control over their data while delivering superior results for advertisers." Together, we’re driving a more transparent, efficient, and privacy-safe advertising ecosystem. 🚀 Stay tuned for more updates! #Permutive #IndexExchange #Advertising #Programmatic #Curation #PublisherAudiences https://lnkd.in/emTpRMmV

🌟 We’re thrilled to announce that our work with Sky has won GOLD in the 2024 Drum Awards for Media: Programmatic 🌟 Congratulations to our incredible partners at Sky - Julia Barry, Kumar Amrendra and the entire team! This award is a testament to the innovation, collaboration, and dedication that went into redefining media buying beyond the limitations of third-party cookies. Through this work, Sky unlocked a vast, untapped audience pool, doubling media-driven sales and cutting CPA in half. A big thank you to The Drum for this amazing recognition. Great to see George Alderson, Kumar Amrendra, and Ned Jones attend the gala to collect the award! Watch this space as we continue to reimagine the future of advertising! #TheDrumAwards #ReimaginingAdvertising #ProgrammaticExcellence

It's not too late to sign up for our webinar, which will feature David Fisher at Snowflake and Daniel Knapp at IAB, hosted by our VP of Products, Chloe Grutchfield. https://lnkd.in/etQZyX4x Snowflake serves as a central data store in media, enabling (1) privacy-safe data collaboration and (2) deep access to first-party data for marketers. We've rebuilt Permutive’s Clean Room on Snowflake, allowing advertisers to use their data to collaborate with leading publishers on new, valuable signals. This partnership delivers 100% addressability and measurement in a cookieless, low-ID landscape. Join the webinar to learn more. Sign up if you can't make it, and we'll send you the on-demand recording! #CleanRooms #Data #ReimaginingAdvertising

This is what we mean when we talk about re-imagining advertising and moving the industry forward, together 🤝 Permutive is bridging the gap between publishers and advertisers in an ever-evolving ecosystem. That’s why we’re excited to be among the first partners joining forces with Google to enable curation that helps the both buy side and sell side better navigate signal loss, resulting in cleaner buying and optimization. Read more about how Google’s new offering will help agencies optimize workflows, improve forecasting and manage direct deals with publishers more effectively ➡️ https://lnkd.in/ey-HCRmK

🚀 Join us November 20 for an afternoon of game-changing insights on programmatic advertising! 🚀 Don’t miss this opportunity to reimagine programmatic advertising with publisher-led curation and first-party signals at the core. Seats are strictly limited, so request your spot now! Our agenda is packed with trailblazing insights from top publishers on how they’re driving real business impact with publisher signals: Amanda Gomez – SVP, Revenue Operations, New York Post Linda Chen – Director, Ad Strategy & Ops, Chegg, Inc. Jeff Olson – SVP, Revenue Operations, Apartment Therapy On the buy-side, industry experts will share how curated audiences bridge the data gap in a cookieless world: Emily Proctor – Executive Director, Data & Technology Solutions, OMD USA Mike McNeeley – SVP of Product, Index Exchange Howard Luks – VP of Audience Solutions, PubMatic Warren Woodard – Senior Digital Director, Carat USA Plus, Permutive’s Joe Root and Chloe Grutchfield will unveil new innovations within the Permutive Audience Activation Platform and share our vision for the next era of programmatic advertising. 🌐 Connect, learn, and help drive the future of ad innovation. We can’t wait to see you there—request your spot! https://lnkd.in/gKEdJn5g

Speak to any Permutive customer, and our Customer Success team will be in their top two reasons for why they work with us. The team is full of superstars. If you're in NY, passionate about enabling Publishers to take control of their revenue and destiny, and want to help build an ad-tech ecosystem you can be proud of (rather than a bit embarrassed by), please do apply.

Most content is a one-way conversation, a bit like a monologue. Every company wants to understand their customers, but it's hard to understand people without asking questions. I work in sales. I spend my time understanding customers' needs and finding solutions. I never pitch a product without first asking questions to ensure it's a good fit. For me, sales and advertising are similar. Sales is selling one-to-one, while advertising is selling one-to-many. If you're like me, then you probably ignore most advertising. I was on a leading news website, and I saw ads for: an electric car, fast fashion, and a business bank. I'm not in the market for any of these products, and it feels like the advertisers don't understand my needs.These ads wasted my time, and advertisers' money. But it doesn't have to be this way. You can show ads that people actually want to click on. How? By asking questions and understanding your customers' needs. When you ask questions you get answers. These answers are Zero-Party Data; it's privacy-friendly, accurate, and more reliable than expensive third-party cookies. You can use the answers to deliver hyper-personalized ads to high-intent buyers. This builds trust, drives conversions, and reduces ad waste. It's far more effective than irrelevant ads that frustrate customers. Want to learn about how to target high-intent customers? Join us tomorrow, October 23rd, for our Free webinar with the Daily Mail and Permutive. Learn how to collect zero-party data and drive "dynamite" results: 🔥 +80% Brand Engagement 🔥 +66% Higher CTR 🔥 +40% Higher CPM Secure your spot today. Click here to register. Don't miss out! Thanks, James https://lnkd.in/eFQwp_Wg

What David Fisher at Snowflake said 😉 Hear more from David and our VP of Products, Chloe Grutchfield, on how the Snowflake-Permutive integration simplifies data collaboration, signal management, and activation. Date: Wednesday, 13 November Time: 7am PST / 10am EST / 3pm GMT / 4pm CET. Save your spot here: https://lnkd.in/etQZyX4x

IPA Bellwether reaction: leveraging AI amid economic uncertainty. The Q3 IPA Bellwether report suggested that political uncertainty – especially in the lead up to the Autumn Budget – is seeing brands press pause on their spend. PMW spoke to industry experts on how marketers can utilise AI and emerging tech to make their budgets work harder and smarter. Read their full analysis via the link in the comments. With insights from: Jim Rudall Intuit Mailchimp Ben Putley Alkimi Mateusz Rumiński PrimeAudience Aleksandra Drozda RTB House Anna Forbes DoubleVerify Alex Pym Acxiom Jason Warner SBS Sinisa (Siggi) Rakovich Hunch Salvatore Internullo MINT Alexander Igelsböck Adverity Maor Sadra INCRMNTAL Elizabeth Brennan Permutive IPA (Institute of Practitioners in Advertising) #IPABellwether #AutumnBudget #performancemarketing #advertising #brand #adspend #investment