Brand Metrics

How does retail media success really happen? 🤔 As retail media continues to grow, one question stands out: How do we know if our campaigns are truly making an impact? That’s where brand lift comes in... 🙌 In his latest piece, Business Development Manager EMEA, Rogier Lammers shares why brand lift is set to be the ultimate game-changer for retail media success. If you're looking to go beyond clicks and sales to truly understand their campaign’s impact, this is certainly worth the read. 👇 #RetailMedia #BrandMetrics #AdTech #BrandLift #AdCampaigns

"When campaigns show little to no results on brand standings and brand lift at this stage, we can improve campaigns by recommending the addition of branded content,” Marcin Nietrzebka, Head of Marketing Analysis at Axel Springer Poland. 💬 For Marcin, branded content is not just a creative #strategy—it’s more of a tool. By closely monitoring brand lift metrics, Axel Springer Poland ensures campaigns stay on track and deliver measurable #impact. 🙌 In Sean Adams’ latest article for the Native Advertising Institute, Marcin shares how branded content is evolving in Poland and why #nativeads represent a growing opportunity in this market. Read the full article here: https://lnkd.in/ehm4_TgY #NativeAds #BrandedContent #Advertising #AdCampaigns #BrandLift #BrandMetrics #MarketingStrategy

Last week, we had the pleasure of supporting the Media Strategy event hosted by Press Gazette in NYC as a roundtable sponsor. 🙌 Kristen Friesen along with Anette Hallgren attended from our team shared some insightful takeaways, including: 📌 The critical role of trust for both news #consumers and brands #advertising in these spaces. 📌 The shift towards new #success #metrics like lift and #attention, moving beyond #clicks and conversions. 📌 How #publishers are prioritising first-party data strategies and direct-sold opportunities to drive #growth. Thanks to Richard Jamieson, Dominic Ponsford, and Donna Galbraith for organising such an excellent event. 🤩 Catch Kristen’s full post below for more insights and event highlights!

Last Thursday Press Gazette held our second Media Strategy Network USA event in New York. Over 100 senior executives came together to discuss hot topics for publishers across nine rotating roundtables. The event also included two fireside chats with Jessica Sibley, CEO, TIME and Ben Smith, Co-founder, Semafor, as well as a leadership panel discussion on strategies for 2025. A big thank you to our event sponsors: Brand Metrics, Clipcentric, Inc., EXCO, Flip-Pay, Glide Publishing Platform, InsurAds, Labrador CMS, Miso, Inc.,Pugpig, Q5, Stibo DX, SWNS Media Group UK, WordPress VIP; and to our event partners: Brand Newsroom LLC, BURT., Stagwell, Factor Eleven, UK Advertising. For more information about this and upcoming events: https://lnkd.in/dgST5WFu #PressGazette #publishing #PGMediaStrategyNetworkUSA #PGEvent

Heading to the Media Research Group (MRG) London Conference this Wednesday? 💎 Our CMO, Sean Adams, and Client Lead, Sumran Kaul, will be there to gain diamond insights from the industry alongside some of the biggest leaders in the space. Curious about how Brand Metrics is revolutionizing campaign performance with the power of #brandlift? Let’s chat! Reach out to set up a meeting or catch us at the event. We're looking forward to seeing some of you there! #adtech #measurement #metrics #MRGLondonConference

In Sean Adams' latest article for the Native Advertising Institute, discover how Hello! leverages detailed brand metrics to validate campaign success, deepen #partnerships, and highlight the unique influence of branded content. "The results allow us to see how our campaigns have elevated our brand partners’ standing compared to competitors." - Arianna Chatzidakis, Creative Content Director at HELLO! Magazine. 💬 Read the full article here: 👇 https://lnkd.in/ehm4_TgY #BrandedContent #AdTech #Publishers #Advertisers #AdCampaigns #NativeAdvertising #BrandMetrics

Mark your calendars – the World Media Group Awards are coming up on 21st November! 🎉 We’re counting down the days to this exciting event, where our CMO, Sean Adams, will take to the stage to present to the best in global content marketing and advertising. As proud sponsors, we’re delighted to support these awards and celebrate the outstanding achievements in our industry from around the globe. Best of luck to all the nominees – we can’t wait for the big night! ✨ #Awards2024 #WorldMediaGroup #BrandMetrics #AwardsJury #AdTech #DigitalMedia

In just one week Brand Metrics will be hitting New York City! 🗽 The team will be attending Press Gazette’s Media Strategy Network next Thursday, an exclusive event bringing together top media executives for in-depth discussions and strategic insights into the future of our industry. Our CCO Anette Hallgren will be leading a roundtable alongside our VP Revenue, Kristen Friesen to engage with industry leaders in everything from news and media, to publishing. If you’re attending, be sure to catch up with our team there! 🤗 For more info: https://lnkd.in/dgST5WFu #Measurement #AdTech #Media #Publishers #News #BrandMetrics

"In the last two years, we more than doubled our income from branded content." For Feiko Backhaus, Senior Marketing Manager at funda, the key to success lies in metrics that matter — brand preference and consideration. 🙌 In Sean Adams' latest article for the Native Advertising Institute, Feiko highlights how his team at Funda have achieved #growth by prioritising #brandlift metrics, proving that #branded content can be a powerful driver of #performance and impact. 📈 Read the full article here: 👇 https://lnkd.in/ehm4_TgY #BrandedContent #NativeAdvertising #Marketing #AdTech #BrandMetrics #Publishers #Advertisers

How can outcomes data elevate a brand's #digital #adcampaigns? Sean Adams, Chief Marketing Officer, dives into this key question in his recent Q&A with InPublishing. 📝 “When a brand produces a digital advertising campaign, they normally look at two key types of metric to appraise its effect,” Sean explains. “But between these two stages — delivery and performance — there’s a wealth of extra data that can offer a truly holistic, elevated and nuanced picture of ad effectiveness. That data is outcomes data.” 💬 By using #outcomesdata, #publishers can go beyond standard metrics like #impressions or click-through rates, helping advertisers gain a deeper understanding of how audiences truly perceive their brand and optimise for long-term #engagement. Discover more insights from Sean in his full Q&A in InPublishing here: https://lnkd.in/g62Yfq9x #AdTech #DigitalMedia #Data #MeasuringData #BrandLift #BrandMetrics #Delivery #Performance