Alex Panhans’ Post

Emerging digital platforms are creating new opportunities for innovative advertising. Brands and marketers that embrace a multichannel strategy and execute comprehensive plans across these platforms are optimizing their return on investment and enhancing the overall effectiveness of their digital campaigns. #programmaticadvertising #programmaticchannels #digitalplatforms

Foot traffic attribution is a powerful tool that can help you measure the impact of your digital campaigns on in-store visits. By understanding the customer journey and attributing conversions to specific touchpoints, you can optimize your campaigns for maximum ROI. Key benefits of foot traffic attribution: ✅ Measure the impact of your digital campaigns on offline sales. ✅ Optimize your marketing budget by identifying the most effective channels. ✅ Make data-driven decisions to improve your overall marketing strategy. Want to learn more about how to leverage foot traffic attribution? Check out our latest blog post 👇 #programmaticadvertising #digitalmarketing #foottrafficattribution #datadrivenmarketing #klever

𝐓𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐫𝐢𝐬𝐞. We're seeing a surge in demand for our technology as agencies and clients seek solutions to: • Engage consumers where ever they are, what ever platform • Reduce cart abandonment • Improve attribution and measurement Glui technology is empowering brands to build customer relations, voucher redemption, sampling, book test drives and enable full D2C transactional campaigns across Social, Open Web, and CTV. 𝐎𝐧𝐞 𝐤𝐞𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Open Web display struggles to match the engagement levels of Social campaigns. Is it inventory quality, targeting, poor data, or a combination of these factors? From our cross platform analytics and measurement we know Social campaigns deliver high engagement and deliver KPI's but Open Web display still struggles to engage consumers in the same way. I've worked across publishing, networks and SSP's - all open web and I find it really frustrating we can't generate the same level of engagement that social campaigns do. We all know quality publishers have struggled recently and we know Curation is a great way for Publishers to take more control of campaign delivery and targeting and gain return for their quality content and environments.   𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐆𝐥𝐮𝐢 𝐒𝐦𝐚𝐫𝐭+𝐚𝐝𝐬: Our new Managed Service solution, which offers a curated supply of high-quality inventory, combined with our in-ad transactional technology all in one price to deliver KPI's for brands. • 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝 𝐛𝐮𝐲𝐢𝐧𝐠: A single Deal ID for easy access to inventory and data. • 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Leverage your existing DSP for precise targeting. • 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐜𝐨𝐧𝐭𝐫𝐨𝐥: Brand-safe environments and full control over your campaigns. • 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Curated inventory and data for maximum impact. Our driving force behind this is to enable clients and agencies to access a supply of inventory and data combined with the Glui in-ad transactional technology all through a simple Deal ID. We want to make sure campaigns are delivered across quality inventory, a singular taxonomy enabling buyers to navigate publisher inventory and data with ease, with full control and transparency - no MFA's only brand safe, high quality publisher environments all transacted through the buyer's DSP with no interruption. https://lnkd.in/eN3w-SHu #commerce #retail #digital #Curation #programmatic

🎉 Success Story Alert! 🎉 Excited to share how BrandVerge helped a rapidly expanding CPG brand scale its presence with a multi-channel programmatic approach. 🚀 💡 Our Approach: Integrated, data-driven strategy Real-time analytics Optimized campaigns across digital platforms 📈 Results: Increased Reach Enhanced Engagement Remarkable ROI Discover the full case study here: https://shorturl.at/RTKlr Ready to take your brand to new heights? Connect with us today and let’s create something extraordinary together! #BrandVerge #CPG #ProgrammaticAdvertising #MarketingSuccess

Media agencies continue to play a critical role in the advertising ecosystem, serving as the linchpin between brands and media sellers. In 2025, media agencies are leveraging advanced data analytics, AI tools, and omnichannel expertise to craft strategies that meet the complex needs of their clients. ➡️ For ad sellers, understanding how to navigate this dynamic environment is more important than ever. https://lnkd.in/eWsduciN

In a world where every interaction counts, the key to maximizing conversions is effectively connecting with users across multiple channels. 🌐 It's no longer enough just to be present; it's essential to be in the right place, at the right time, and on your audience's preferred channel. CleverTap's latest report reveals that a well-designed multichannel strategy can increase conversion rates by up to 31%. 🚀 While email remains crucial, the power of SMS in markets like China and the United States or WhatsApp in Latin America is undeniable. Take advantage of this opportunity to expand your reach and boost your business! 💼 #MultichannelMarketing #BusinessGrowth #OmnichannelStrategy #UserRetention #DigitalTransformation

🚀 Introducing Generate, Powered by PlusMedia! 🚀  Unlock new revenue streams by seamlessly integrating advertiser offers into your customer touchpoints. Generate delivers: 📦 Effortless insert media solutions 🛒 Partnerships with top brands like Kohl’s & HelloFresh 📈 Rapid revenue generation within 30 days  Transform your customer interactions into profitable opportunities today! Learn more at plusme.com/generate 🔗 #PlusMedia #Generate #RevenueBoost #CustomerTouchpoints #MarketingInnovation 

Retail media networks (RMNs) have emerged as a powerful force in the digital advertising landscape, offering brands unprecedented access to customer data and advertising opportunities. This article explores the concept of retail media networks, their key players, and the evolving dynamics between retailers, brands, and consumers. ✅️What is a Retail Media Network? A retail media network is a digital advertising platform operated by a retailer that allows brands and advertisers to purchase ad space across the retailer’s digital properties. These networks leverage the retailer’s first-party customer data to enable targeted advertising and provide valuable insights into consumer behavior. ✅️Key Features of Retail Media Networks: 1. Digital advertising space on retailer websites, apps, and other touchpoints 2. Access to first-party customer data for precise targeting 3. Closed-loop attribution tracking from ad exposure to purchase 4. Multiple ad formats (sponsored listings, display ads, video ads, etc.) 5. Self-service platforms for campaign management 👌The Value Proposition for Brands Brands are increasingly seeking closer connections with customers to understand how spending drives outcomes. Retail media networks offer a unique opportunity to leverage rich customer data from transactions, helping brands target their most valuable audiences across various channels like digital displays and audio This approach goes beyond traditional in-store allowances, providing new avenues for customer engagement. However, the true value of retail media spending remains a subject of scrutiny Matt Waller Read more: https://lnkd.in/drcnTb2G

Digital and direct mail are merging to create a dynamic marketing landscape. As technology evolves, we're seeing innovative techniques like mailer-specific discount codes and QR codes enhancing both channels' efficacy. Brands utilizing both tactics are not just engaging with consumers; they're driving significant ROI. Don't miss out on the power of multichannel growth start blending your digital and direct mail strategies today. #DirectMail #DigitalAdvertising

How many of you use multichannel programmatic digital ad buying? This article from MarketingDive tells us that only 5% of marketing professionals say multichannel marketing HASN’T helped them achieve their strategic goals, while 30% say it has been very successful. It’ll be interesting to see how emerging trends will positively impact the use of a DSP… ...