Winmo’s Post

Quite a lot lately I am at client meetings where we 'spar' on why attribution metrics are NOT enough for marketing campaigns evaluation. I am a huge advocate of incrementality, category share growth (ideally benchmarked with competitors) and return on objective/target. These are among the core metrics that we offer in eRetail Audit Marketplace in the first place due to that. No doubt that attribution metrics are also very insightful but if I had to choose one, it wouldn't be them. In this recent Forbes article, the spotlight is on four key retail media metrics that are essential for brands in 2024 beyond ROAS. Here's a summary: 💠 Marketing Efficiency Ratio (MER): Reflects overall marketing performance, considering all customer touchpoints. 💠Detail Page View Rate (DPVR): Indicates creative effectiveness and audience engagement on retail platforms. 💠Incremental Profitability: Measures the real profit impact of sales, focusing on the incremental aspect. 💠New To Brand (NTB): Tracks customer acquisition, crucial for expanding brand reach. comment if you love a set of metrics that you want to share. #retailmedia #incrementality #retailinsights #measurement https://lnkd.in/dtwcW5yB that

Mastering Cross-Channel Measurement: IAB's New Playbooks Empower Marketers to Optimize Multichannel Campaigns

𝗙𝗿𝗼𝗺 𝗖𝗹𝗶𝗰𝗸𝘀 𝘁𝗼 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗶𝗻𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 Success in digital media is contingent upon meeting consumers where they prefer to shop. Traditional approaches often focus on driving Brand.com sales, but studies show consumers prefer to purchase on retail.com. They trust channels like Amazon, Walmart, and Target due to convenience and broad selection. At Ampd, we see campaigns directing traffic to marketplace product pages often achieve conversion rates significantly higher than those targeting brand websites—sometimes up to 5x. It is critical that brands align ad spend with consumer preferences to maximize ROI. 𝙏𝙝𝙚 𝘾𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚: tracking the customer journey across channels has been a long-standing issue. 𝙏𝙝𝙚 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣: Ampd’s innovative closed-loop attribution model bridges this gap, combining ad data with conversion insights. Ampd enables brands to measure awareness and actual sales impact, empowering smarter budget optimization for both short-term performance and long-term growth. By sending traffic directly to retailers, brands can capitalize on higher conversion rates, improved customer acquisition, and incremental market share expansion. It's a win-win for brand-building and performance marketing. How are you adapting your digital ad strategies to align with consumer behavior? Share your thoughts! For more insight, check out our blog in the comments.

Retail media enhances the synergy between online and offline channels, significantly increasing marketing efficiency. Using multiple channels synergistically can improve advertising impact and efficiency by 35%. This means a coordinated approach to media strategy, utilizing both digital and traditional platforms, is crucial for maximizing ROI. We talked a lot about Agile MMM, which could answer the need for speed of retail media performance #measurement of our times. Modern and advanced Market Mix Modeling (MMM) is essential for understanding the effectiveness of multi-channel campaigns. It helps marketers evaluate how channels, including television, search, and retail media, collectively drive traffic and sales. This holistic view allows for more informed investment decisions and optimizations across the media mix. The increasing investment in retail media is evident, with projections showing significant global growth in retail media advertising spending. For example, global retail media advertising spend is expected to continue upward, with notable increases observed from Q1 2021 to Q4 2024. This trend underscores the importance of integrating retail media into the broader #marketing #strategy to leverage its growing influence. I published several articles in the ecommert newsletter about this topic; retail media should not be viewed in isolation but as an integral part of the overall marketing and sales strategy. CPG companies can enhance their total business impact by aligning retail media efforts with broader business goals such as category share and household penetration. This involves not only focusing on media KPIs but also on strategic considerations at the retailer level. ++ 🔭 Looking Ahead ++ 📍With advancements in tracking and measurement technologies, the ability to attribute sales and ROI to specific retail media activities will improve. This will enable more precise and impactful investment decisions, further integrating retail media with overall marketing strategies. 📍The future will see deeper collaborations between brands and retailers, leveraging first-party data to create more personalized and effective marketing campaigns. Retail media networks (#RMN) will evolve to offer more sophisticated targeting and measurement capabilities, enhancing the value proposition for both #retailers and #brands. 📍The adoption of agile marketing mix modeling will become more prevalent, allowing for real-time adjustments and optimizations in response to market dynamics and consumer behaviors. This will be critical for maintaining competitiveness and driving efficiency in media spend. 📍As retail media integrates more seamlessly with other marketing efforts, there will be a stronger emphasis on creating cohesive and engaging consumer experiences across all touchpoints. This holistic approach will be essential for building brand loyalty and driving long-term growth. Mert Damlapinar #retailmedia #ecommerce #ecommert #omnichannel #cpg

#RetailMedia is reshaping the way brands connect with consumers by offering direct access to purchase data and real-time shopping behavior insights. 🛍️ This powerful tool enables hyper-targeted campaigns, driving higher ROI by reaching consumers at the exact moment they’re ready to buy. 🛒 For brands without first-party data, it’s a game-changer, providing transparent attribution and measurement to optimize marketing strategies. Read the full article below to learn why more companies are embracing Retail Media for smarter, more effective advertising. 📈 #DataDrivenMarketing #Advertising #TargetedAds

Big News in #AdTech: Smarter, more impactful campaigns are here!    Today, LiveRamp UK and Criteo announced a game-changing partnership with Boots UK Boots Media Group as the launch partner, designed to deliver smarter, more effective advertising solutions. For our customers and prospects, this partnership means unlocking new ways to reach audiences with relevance, precision, and privacy.     Here’s what this can bring to your campaigns:    💡Complete omnichannel insights: Gain an online and offline view of the entire customer journey, offering a deeper understanding of each touchpoint on the path to conversion. 📊 Enhanced ROAS & reporting: Optimize ad spend with richer, actionable metrics to demonstrate campaign ROI more accurately. 🔍 Access to high-value audiences: Easily connect with high-intent audiences, knowing you’re reaching the right people at the right time. 📈 Boosted efficiency of ad spend: Maximize every pound spent with improved ad spend insights, leading to more cost-effective campaigns. 🎯 Personalized marketing at scale: Deliver meaningful, privacy-conscious, and personalized experiences to your customers.    We’re excited to explore how this partnership can help you achieve your goals in the evolving ad landscape! Let’s talk about what this means for your business and how we can take your campaigns to the next level.    Learn more here: https://lnkd.in/eFYq__b4

𝐅𝐮𝐞𝐥𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐓𝐡𝐞 𝐁𝐨𝐨𝐦𝐢𝐧𝐠 𝐀𝐝𝐓𝐞𝐜𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 |𝐆𝐥𝐨𝐛𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 ✅𝐔𝐧𝐥𝐨𝐜𝐤 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 – 𝐆𝐞𝐭 𝐘𝐨𝐮𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐍𝐨𝐰–https://lnkd.in/g4m4BTjH The #AdTech (Advertising Technology) Market is at the heart of the #digital #transformation, driving how #businesses and #brands engage with #consumers across platforms. With the rise of data-driven marketing, programmatic advertising, and AI-powered tools, the AdTech industry is revolutionizing the way brands reach their target audience, delivering more personalized and measurable campaigns. 𝐀𝐝𝐓𝐞𝐜𝐡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐩𝐨𝐫𝐭 𝐂𝐨𝐯𝐞𝐫𝐚𝐠𝐞 The report offers a comprehensive quantitative as well as qualitative analysis of the current  AdTech Market outlook and estimations from 2023 to 2033, which helps to recognize the prevalent opportunities. The report also covers qualitative as well as quantitative analysis of  AdTech Market in terms of revenue ($Million). Major players in the market are profiled in this report and their key developmental strategies are studied in detail. This will provide an insight into the competitive landscape of the  AdTech Market . A thorough analysis of market trends and restraints is provided. By region as well as country market analysis is also presented in this report. Analytical depiction of the  AdTech Market along with the current trends and future estimations to depict imminent investment pockets. The overall  AdTech Market opportunity is examined by understanding profitable trends to gain a stronger foothold. Porter’s five forces analysis, SWOT analysis, Pricing Analysis, Case Studies, COVID-19 impact analysis, Russia-Ukraine war impact, and PESTLE analysis of the  AdTech Market are also analyzed. 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 The Trade Desk (United States) Criteo (France) Verizon Media (United States) Sizmek by Amazon (United States) PubMatic (United States) TikTok for Business (China) #AdTech #DigitalAdvertising #ProgrammaticAds #AIInAdvertising #DataDrivenMarketing #CustomerEngagement #OmnichannelMarketing #MarketingTechnology #PersonalizedAds #AdvertisingInnovation

Retail Media Networks (RMNs) Are Transforming Revenue Streams for Retailers! RMNs are exploding in popularity as retailers turn their own digital platforms into high-revenue ad spaces. With unique first-party data, these networks empower brands to engage customers with precision targeting at key purchase moments—while staying privacy-compliant. And it's not just for big players: smaller retailers are joining in by partnering with tech providers to tackle data and scale challenges. Ready to explore the potential of RMNs for your business? Read our blog on RMNs here: https://okt.to/lifrS6

💡 Digital Marketing Secret #02: The Power of Omnichannel Strategy In today’s digital world, sticking to a single marketing channel is like trying to sail a ship with one oar—you’ll only go in circles. 🚢 Instead, a well-rounded omni channel strategy can drive your brand forward with consistency and impact. Here’s why it works: 👉 Unified Experience: By aligning messaging across platforms (social media, email, ads, and more), you create a seamless journey for your audience. 👉 Wider Reach: Engage your audience wherever they are on Facebook, Instagram, Google, or even their inbox! 👉 Data-Driven Insights: Track user behavior across channels to refine your approach and increase ROI. 💡 Pro Tip: Use tools like Google Analytics, HubSpot, or Meta Ads Manager to ensure every channel complements the others. Remember, customers don’t think in silos, so your marketing shouldn’t either! Elevate your strategy, and the results will follow. ➡️ Ready to supercharge your omni channel marketing? Let’s discuss how we can make it work for your brand! 🚀 Connect with us SEO PRO Rankers. #DigitalMarketing #OmnichannelStrategy #MarketingSecrets

In a world where human attention spans are shorter than ever, capturing your brand’s audience’s attention has become increasingly challenging. 👀 Brands are in fierce competition to stand out in those brief, impactful moments, and as a media planner myself, I’m continuously exploring new avenues to make sure no opportunity goes untapped. 🤝 Throughout the customer’s buying journey, brands strive to be present at the right moment, capturing those precious seconds of audience attention through detailed media planning to ensure the customer moves down the funnel. What happens after that? 💡 "Post-purchase engagement" 💡 Which is also equally critical to build lasting connections. This phase offers brands an opportunity to foster community, refine products, and ensure their promises are fulfilled. How to unlock this opportunity as a marketer in CPG brands? 🤔 For CPG brands, Retail Media Networks (RMNs) have emerged as a goldmine for advertisers. RMNs provide access to invaluable first-party data, enabling brands to reach target audiences with precision at every touchpoint of the buyer journey. Recently, I came across insightful blog by Everest Group, it explores how RMNs are building a seamless network of marketing touchpoints, leveraging the full potential of first-party data, and enhancing customer experience in ways traditional channels often cannot. If you are a budding marketer or an advertiser who wants to learn how to harness RMNs’ potential for your brand, I highly recommend reading it! 👇