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Etihad I like the ad following reasons- The brand has been romanticized...NICEE! 1. Choosing a brand ambassador like Katrina Kaif is a great example of how product personality interspaces with celebrity brand personality. 2. You are expanding your fleet in India and this a part of your goal for the fiscal. Choosing an Indian personality will help penetrate the market better. 3. You are also subtly conveying premiumization, by talking about a premium lounge, business class etc. Spot on! What could've been better- 1. The script writing could've had an organic touch to it. 2. Your guest services and lounge- Focus more on the Etihad team as well, in the background on the flight...Airports and flights aren't empty you see. Subtly show interaction with folks on the flight(a slight nod, a smile) 3. Most importantly- Show that the actress is tired and feels refreshed after having travelled Etihad. She looked fresh before, during and after...so, you lose the point you are trying to make...no?

Dubai International (#DXB) is on track to break traffic records in 2024, having welcomed 68.6 million passengers by the end of September, marking a 6.3% growth year-on-year. 🛫 The momentum continued in Q3, with 23.7 million guests, pushing DXB’s total flight movements to 327,700 — up 6.4% from 2023. 📈 Direct traffic has surged, with 60% of Q4 passengers expected to be direct, compared to 50% in Q3. With major events like the DP World Tour Championship and Dubai’s winter attractions drawing millions, DXB #forecasts an annual total of 91.9 million guests, reinforcing its status as the world’s busiest international airport for the 10th consecutive year. 🌍

AMC can provide significant support to your business within the booming tourism industry of KSA, by tailoring insights and strategies to capitalize on growth. Get in touch today with one of our team members! #Amcinsights #MarketResearch #Insights #visitsaudi #ksa #saudi #Vision2030

Saudi Arabia’s New Carrier Riyadh Air and AlUla partner to promote Saudi Arabia’s premier luxury heritage destination - AlUla and Riyadh Air are poised to leverage their respective platforms and audiences to increase travellers. - The signed Memorandum of Understanding (MoU) is designed to foster the creation of distinctive digital content, utilising the strengths of both entities and optimising audience reach through cross-promotional efforts. AlUla, the ancient oasis city in the northwest of Saudi Arabia, has entered into a strategic partnership with Riyadh Air, Saudi Arabia’s new world-class airline which has announced an ambitious target to fly to over 100 destinations by 2030. Having signed a memorandum of understanding (MoU) at this year’s Arabian Travel Market in Dubai, the partnership will see both entities collaborate on multiple initiatives; the aim being to raise the profile of AlUla and the new carrier to discerning travellers from across Saudi Arabia and around the globe. Ultimately, the partnership aims to increase tourist volumes to AlUla from key global markets.... https://bit.ly/3QDr6gJ Riyadh Air | طيران الرياض #AlUla #SaudiArabia #Aviation #Tourism #GCC #MiddleEast

#abudhabi - The Energy Economy to the Experience Economy (and it's loud *** SOUND ON 🔊 ) From fossil to humans, the Gulf region of the Middle East is transforming. Fossil energy largely from this part of the world transformed global mobility – and now Experience “energy” may start doing the same thing! The Experience Economy = The Event Economy = The Extended Economy = Emotional Experiences! The experience economy is mega business! 📌 Music 📌 Sports 📌 Attractions (natural, historical & experiential) 📌 Conferences and everything in between! Using the just concluded #abudhabi Formula 1 as an example, you can see the impact of what single event can have on an entire eco system! Attend a sporting event during the day, then round it off with concerts or other leisure activities. The whole eco-system benefits - from airlines, hotels, ground transportation, restaurants, attractions, etc., etc. The 2023 Formula 1 Etihad Airways Abu Dhabi Grand Prix generated more than AED 1.16 billion (US$ 315 million) for the emirate’s economy via attendee spend. Not bad for just 4 days of fast cars racing around a track! It's about the need for people to connect, not online - but face to face! You may be in a crowd of strangers, but you are not alone! From the Energy Economy to the (Branded) Experience Economy! It's music, sorry meant money for the ears ;-) That's the future! #aviation #travel #experience

EgyptAir announces 15% price reduction in preparation for Egypt International Airshow EGYPTAIR, the official carrier for the upcoming Egypt International Airshow, has launched an extensive advertising campaign to promote the exhibition, which is set to take place from September 3 to 5 in New Alamein City. As part of its efforts, EgyptAir is offering a 15 percent discount on flights for participants traveling from various international destinations. The company has also scheduled special flights to New Alamein Airport before, during, and after the exhibition, providing attendees with convenient options for both domestic and international travel. In addition to the discounted fares, EgyptAir has integrated the Egypt International Airshow's branding into its fleet and operations. The exhibition’s logo is prominently displayed on the exterior of select aircraft and on headrests inside the cabins. A promotional video highlighting the airshow is also being featured on aircraft screens during flights. These initiatives are designed to boost awareness and interest in the airshow, which is expected to draw significant international attention. The promotional campaign is not limited to in-flight experiences. EgyptAir has also extended the campaign to its offices worldwide, where promotional videos, banners, and leaflets are being distributed. The strategic efforts by EgyptAir aim to support tourism in New Alamein City, particularly during the busy summer season, while also ensuring that the inaugural Egypt International Airshow receives the global visibility it deserves. #EgyptAir #EgyptInternationalAirshow #Aviation #NewAlameinCity #TravelEgypt

Welcome back to Business of Entertainment Top headlines this week Saudi Arabia’s General Entertainment Authority - GEA announces29 investment opportunities across six key sectors https://lnkd.in/ea5YTjFF Arab News Tilt Amusements to open new showroom later this month in Al Qouz, Dubai https://lnkd.in/dbvmkcRe InterGame and InterFun magazine Plans approved for Dubai’s first vertiport for flying taxis https://lnkd.in/dfCE8a-n blooloop Middle Eastern airports require $151 billion in investments by 2040 to handle an expected surge in passenger numbers https://lnkd.in/dUjkt5pP Retail & Leisure International Dinosaur-themed park project coming soon to Azilal Province, Morocco https://lnkd.in/dsEQAyig Morocco World News Back soon with more updates For collaborations contact: info@misonika.com #BusinessOfEntertainment #MiddleEastEntertainment #SaudiVision2030 #DubaiInnovation #FlyingTaxis #AmusementIndustry #EntertainmentNews #InvestmentOpportunities #ThemeParks #MiddleEastGrowth #AviationNews #EntertainmentTechnology #UrbanMobility #FutureOfEntertainment DisruptX by Misonika Dubai Entertainment Amusement and Leisure Show

Incase you missed it 🎙️ Our Board Member, AbdulRahman Al Bassam, joined #TheMajilis and discussed the story of Baheej- بهيج, its alignment with Saudi Vision 2030, and the future of Saudi Arabia's tourism sector. With a vision to welcome 150 million visitors by 2030, AbdulRahman discussed how internal and international tourism will play a key role in transforming the Kingdom For the full interview check the link below: https://lnkd.in/dqa9hbGs

𝐉𝐞𝐭𝐞𝐱 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐭𝐡𝐞 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐑𝐞𝐝 𝐒𝐞𝐚 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐢𝐫𝐩𝐨𝐫𝐭’𝐬 𝐩𝐫𝐢𝐯𝐚𝐭𝐞 𝐣𝐞𝐭 𝐭𝐞𝐫𝐦𝐢𝐧𝐚𝐥. 𝑅𝑖𝑦𝑎𝑑ℎ, 𝑆𝑎𝑢𝑑𝑖 𝐴𝑟𝑎𝑏𝑖𝑎: Jetex has been appointed as the exclusive operator of the private jet terminal at Red Sea International Airport, marking its first major venture into Saudi Arabia and setting a new standard for luxury and sustainable travel experiences. This milestone is a significant part of the broader vision of Red Sea Global, led by CEO John Pagano, and aligns with the development of the #RedSeaProject, a transformative #tourism and #sustainability initiative in line with Saudi Arabia’s #Vision2030. #Jetex #RedSeaAirport #LuxuryTravel #AviationExcellence #Sustainability #SaudiArabia #ArabTimes #ArabTimesNewspaper #ArabTimesNews daa International Red Sea Global John Pagano Jetex