Alt Marketing School’s Post

One of the many valuable lessons I learned from the #DMIP program by Girls in Marketing, aside from the wealth of knowledge and experience shared by the tutors, is the importance of engaging your audience. Throughout the sessions, I noticed every tutor using various methods to keep the audience actively involved—whether it was through millimeter polls, prompts like “let me know in the Slack channel,” or remarks about how the channel was buzzing with feedback. It worked brilliantly in a video-based training setting. Then I thought, how can I bring this level of engagement to my text-based newsletter? Enters Substack: Hold my cup 👇🏾 I love this feature because of the high response rate—it shows me that people aren't just passively reading, they're actively interacting with my content. It’s a great confidence boost and an indicator that the conversation goes both ways. --------------------------------------------------------------------------------------- As we approach the 100-subscriber milestone, I have some exciting news to share about what's coming next for Dear Digital Marketing Newbie... We will be starting A series in November - Career Advice From 5 Top Marketers Around The World. You should join the community to not miss it: https://lnkd.in/dFia58a6 #DearDigitalMarketingnewbie #Mrketing #youngmarketers #marketingcareer #digitalmarketing

The next 20 days will be for your growth and impact, here’s how… I’m joining 30 professionals from my LinkedIn community to show up on LinkedIn. But that’s not all. I’ll be giving away strategies, templates, and resources I’ve used until now for everyone out there just starting. Lately, I’ve been getting lots of DMs from people who desperately want to get started building their brand to access their dream opportunities/clients but are overwhelmed. That got to me because I started my career as a student and didn’t have to sit ideal after Uni. I already had a sense of what I wanted to do. This is my way of serving as a launchpad for: ↳ Recent graduates who feel confused about what to do. ↳ Students who want to start positioning for global opportunities, clients, and customers. ↳ And passionate individuals who want to build further and refine their brands. Please send this to all the students, teenagers, and recent graduates you know because they are about to design the path they’ve always dreamt of. ♻️  Ready for the next 20 days? Start sending in your questions in the comments. 💚 Follow Destiny Felinah Odum to build your brand and make a profit. . . #linkedincreator #contentcreator #contentmarketing #contentstrategist #personalbranding

I really didn’t want to have to write about this … ☹️ Last Wednesday marked the end of the Girls in Marketing Digital Growth Programme Over the past two weeks thousands of marketers from all over the world have been able to up their digital marketing game by participating in 4 learning packed sessions! It has been so good to connect with people from all over the world and continue to develop my skill set. Below are my key takeaways from the final session : → Maximising and Understanding Your Marketing Budget(s) with Lisa Pearson 📍You must align your budgets with your customers and business priorities 📍Marketing budgets come in all different sizes so as a general guideline follow the below strategy: Small-medium budget = content and social media campaigns Large budget = research and development/brand awareness and flexibility → Navigating Stakeholder Dynamics: Building Confidence and Assertiveness with Amy Lewin I loved this session! The below points were taken from Amy’s slide at the end of the session and I thought they were really important reminders: 📍Remember that you were hired for a reason so stand behind your ideas and deliver them with conviction 📍Don’t let job titles intimidate you, everyone’s career started somewhere 📍Ask yourself, what advice would I give to a friend in this situation? 📍Remember that if one role, organisation or industry isn’t right for you, it’s an opportunity to learn and grow 📍Relationships go two ways and communication is key As always, a huge thank you to Olivia Mae Hanlon for putting this together and to the sponsors Semrush and Hostinger. #digitalmarketing #apprentice #professionaldevelopment

Don’t be afraid to start over, even if you have 5 years of working experience, or 6 years of experience, or 10 years of experience. Ups and downs will always be there, and facing them means you're winning at life. This time, you're not starting from scratch but with experience—which is a powerful truth I’ve come to realize in my career. Even with 4+ years in social media marketing, I’m still in the learning phase, I’m still eager to explore new skills and tactics in digital marketing, I still believe that beyond mastering your core skill, learning other skills is valuable and important. Learning from scratch and learning from experience should never stop. #SocialMediaMarketing #ProfessionalGrowth #NeverStopLearning

2024 started as a blast from my end. Relatively speaking, I got many opportunities much of which was meant to improve my skills. What's more? I realize my knack for media. Which, thankfully, I got the opportunities to improve myself in this aspect. Furthermore, I realize the media and the social media space is more than just about posting contents, the social media space is much wider and more than that. For a while now, I've been getting various opportunities for being a social media manager for some organizations, some of which I turned down, others, I accepted. At times, I wonder how or why I get these proposals. I mean, looking at my social media handles, I must say I still have many things to improve on. Nevertheless, I've gotten to figure out that education is much more than being within a 4 cornered class room. It is about knowledge acquisition. And thanks to these opportunities, I've been studying how the social media space works in relaying your messages to your audience... Never stop learning... #education #socialmedia #media #management #masscommunication

🌟 This 𝐋𝐢𝐯𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 is for you! 🚀 If something inside you WANTS to... 🌱 Start something of your own 📈 Build a Profitable career and business This is your SIGN to change your life. 🌟 𝐇𝐎𝐖 𝐓𝐇𝐈𝐒 𝐓𝐑𝐀𝐈𝐍𝐈𝐍𝐆 𝐈𝐒 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓: 🎓 Live Training 🔍 Basic to Advanced level of training 💬 1-to-1 doubt session to answer all your questions... 🌐 Work on live projects of Top MNCs And more..... We will be engaged forever if you're in, making this social media marketing journey utterly successful. 💪 𝐖𝐢𝐥𝐥 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐚 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐌𝐀𝐑𝐊𝐄𝐓𝐄𝐑? 𝐈𝐟 𝐢𝐭'𝐬 𝐚 𝐘𝐄𝐒! 𝐄𝐧𝐫𝐨𝐥𝐥 𝐍𝐨𝐰.💼 𝐂𝐥𝐢𝐜𝐤 𝐨𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐛𝐞𝐥𝐨𝐰 𝐨𝐫 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 "𝐉𝐎𝐈𝐍" 𝐭𝐨 𝐬𝐞𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐬𝐩𝐨𝐭!👇 🌐https://lnkd.in/dG3U-7wr #recentgraduates #collegestudents #learners #digitallearning #highpaidcareer #careerchangers #jobseekers #socialmediaskills

Looking for ways to develop my professional skills as a marketer that is affordable and flexible. 🚀 - ⭐️What learning platforms or courses have you taken that you felt were: ⏳Worth the time and commitment to do 💰If you paid for it - was worth every dime 📈You felt confident in the skill/what you learned to then apply in your current or future career. - Very curious to hear and hopefully create a thread that other marketers can visit for ideas on where to go! #marketingcourses #personaldevelopment #marketingcareers #marketingprofessionaldevelopment

𝗪𝗵𝘆 𝗰𝗮𝗻’𝘁 𝘆𝗼𝘂 𝗷𝘂𝘀𝘁 𝘄𝗿𝗶𝘁𝗲 𝗣𝗦𝗖 𝗮𝗻𝗱 𝗯𝗲 𝗮 𝘁𝗲𝗮𝗰𝗵𝗲𝗿? 𝗬𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘀𝗲𝗰𝘂𝗿𝗲𝗱🤝 I’ve lost count of how many times I’ve heard this from my relatives. Maybe it’s because I’m the daughter of a teacher myself! I still remember the disappointment in my parents’ eyes when I decided to drop my B.Ed plans and didn’t follow the ‘secure’ government path. Begrudgingly, and after trying my best to be a ‘convincing star,’ my parents agreed to let me pursue #DigitalMarketing. Two days earlier, when I stood before the learners of Institute Of Digital Skills , I couldn’t help but smile. Perhaps my parents’ intuition wasn’t so far off after all- just packaged differently! It felt really great guiding the learners to the world of #PersonalBranding and LinkedIn and I’m confident that I’ve changed their perspectives about how LinkedIn is not a mere job-seeking platform :) A heartfelt thanks to the Team of Institute Of Digital Skills | Abdulla Kunhi | Ebrahim Hawaz | muhsina nasar for the opportunity ❤️ Let this be the beginning of something beautiful😊!!!! (Also, a lot lot of people messaged me asking How’d it go and that was the sweetest gesture ever🥹! You all know who you’re, and know that I’m eternally grateful to have connections like you <3 ) What was the last thing you ticked off from your bucket list? 🤔 #Newmilestones #PersonalBrandingworkshop #Linkedinworkshop #LinkedinSessions #InstituteofDigitalskills #Workshops #LinkedIncinnections

Staying ahead means constantly learning and growing. Whether you're a seasoned marketer with decades of experience or just starting out, adding new skills to your toolkit is a must. Why is it important? The marketing landscape is constantly evolving, and staying stagnant simply isn't an option. Being just a marketer isn't enough; one needs to be a marketing technologist who knows the ins and outs of marketing. New skills, or I would say tech skills, help you expand your knowledge and open doors to new opportunities and career growth. Where do you start? There are plenty of resources available, from online courses to workshops and webinars. However, whether you're an experienced marketer or just a beginner, I highly recommend following experts on LinkedIn as they share real-time experiences. There’s something out there for everyone. Whether you're aiming to boost your career prospects or simply love to learn something new, take the leap and acquire those new marketing skills. Who's with me in this game? #b2bmarketing #marketingtechnology #linkedin #linkedinexpert #digitalmarketing

✨ Kicking off the Winter Semester with a Search Marketing lesson that’s all about YOU! This week, I had my students dive into an activity called “𝙃𝙤𝙬 𝘿𝙤 𝙄 𝙎𝙝𝙤𝙬 𝙐𝙥 𝙤𝙣 𝙎𝙚𝙖𝙧𝙘𝙝?” Here’s how it worked: 💡 Each student paired up and played dual roles—𝘤𝘭𝘪𝘦𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵. 1️⃣ The “consultant” searched for their partner on Google and LinkedIn. 2️⃣ They analyzed their partner’s online visibility and alignment with their target roles. 3️⃣ Then, they switched roles and repeated the process. The activity sparked meaningful conversations about personal branding, online visibility, and making sure their profiles reflect their career aspirations. The icing on the cake? We had one group share their feedback process, and it became a moment to discuss 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘵𝘺𝘭𝘦𝘴. Their different approaches opened the door to a rich discussion about: 🔹 Embracing various communication styles. 🔹 Providing feedback in a way that aligns with Canadian workplace expectations. 🔹 Learning how to decode and adapt to different styles in diverse environments. This session was a perfect blend of self-reflection, collaboration, and learning how to amplify one’s online presence while enhancing interpersonal skills. What a fantastic start to the semester! 💬 How do YOU show up on search? Have you tried looking at your online presence from an employer’s perspective? Qashif Effendi Ash Andrews #SearchMarketing #PersonalBranding #OnlinePresence #StudentEngagement #Teaching #Mehran