Alt Marketing School

Marketers need marketers - and we are so excited to bring two whole new cohorts of students together for our certification 💛 Here are two incredible humans joining class next week ⤵️ Meet Keva Epale the powerhouse founder behind a branding and storytelling Keva Epale Studio that’s all about empowering creatives and entrepreneurs to magnetise their audience, for all the right reasons, of course. Also we are welcoming Sarah Bailey, an interdisciplinary design engineer with a knack for solving some of the world’s toughest challenges. Her crowning achievement is co-founding The Event Project, a venture that’s redefining menstrual care for the humanitarian sector. Just over one week to go before our first class, and a few more days to submit your application to join us! Curious about marketing to hearts? Get access our full breakdown of the 12 weeks: https://lnkd.in/ek84rNXT

We caught we caught a break 🥹 Well, we kinda are going to take a break after the hard work of our open day yesterday (BTS in’s stories and highlights) 😮💨 And yes replay only tickets are available ⤵︎ https://lnkd.in/dEiiPuWW In the meantime, asking for a friend, what’s the deal with RedNote anyways?

Not me showing up for the whole of today in the chat of the Alt Marketing School open day living my BEST inception life. Best feedback we got so far (only one hour in) ⤵︎ "I think it's good and I like the platform, I think especially good as you are in the chat so doesn't feel like just watching a video" Also thanks to Rebecca Holloway for representing in the chat during her session! Missed out on your ticket? 🎟️ FREE ticket option is still live for the rest of today and can find the link in comments [replay available until Saturday with free tix]

Open day is in FULL swing - thanks to EVERYONE tuning in live 🫶 https://lnkd.in/eB23atE3

Learn from ace marketers at Alt Marketing School's open day TOMORROW 16th January and support this lil indie business club podcast while you're at it! The Business of Marketing open day has 14 speakers, including us (Mel Barfield and Ben McKinney). We’re talking about tone of voice and why it’s important for your brand and your business. Other talk topics include converting leads, analytics, accessibility, branding, and lots more. All curated and hosted by friend of the show (and of us!) Fab Giovanetti. You can get your FREE pass here: https://lnkd.in/ehJwGdsN And if you get the paid option (£27) using our link, you get to keep the recordings and we get to keep some of the cash 👏 We will put it towards the cost of creating the indie business club podcast. Our sound guy (and sound guy) Ant Henderson needs a new kitchen, so you're helping that dream come true too 😉 #GetAntHisTaps #AltMarketingSchool #MarketingSummit

Freelancing? A marketing pro? Just starting out in the industry? Let’s face it: marketing can be a bit of a solo gig. But it doesn’t have to be! Imagine a room full of like-minded marketers (virtually, of course) who get the highs, lows, and everything in between. Sounds like a dream? Welcome to the Marketers Mixer – and no, it’s not your typical networking event either. Each session is led with a unique topic to spark ideas and conversation. Topic is intention and setting the right intentions for ourselves, our marketing and our journey. We’ll also share one of our favourite marketing tactics – because a little extra knowledge never hurt anyone, we are a school after all.

It's almost time, come and join us for live, recorded and not-so-life classes for a full day on Thursday ⤵︎

Join me TOMORROW 16th January at the Alt Marketing School's Open Day! 🎓 I'm excited to announce that I'll be speaking at Alt Marketing School's Business of Marketing Open Day, about Growing Your Marketing Career. I'll be on the 5pm panel with Fab Giovanetti and Amy Cook. All day there'll be brilliant talks by Marketing experts - you can watch live for free (and recordings are freely available over the weekend), or for a small fee you can watch at your leisure. You'll need to register here to watch: https://lnkd.in/eYk88JXf Please note this is an affiliate link so if you pay to watch at leisure I'll be sent a few ££, but the fee remains the same for you. Do let me know if you watch the talks!

Stop asking 'Ready to Buy?' (Do this instead 💅) Your homepage might be doing more harm than good if it’s all “Buy now!” and no “How can we help?” Most visitors need time, trust, and value before they’re ready to commit. That means reframing your questions to meet them where they are → solving pain points, sharing insights, and building credibility. ✅ Instead of asking “Ready to schedule a consultation?” ask, “Want to double your social media engagement?” ✅ Better yet, guide them toward a micro-commitment like exploring a case study or downloading a resource. Oh, and a juicy tip 🧃 only ask questions where “yes” is the natural answer. It’ll keep your visitors engaged and moving forward. If you want more tips about copywriting, tone of voice voice, and even your overall marketing, don’t forget to check out our upcoming Business of Marketing Summit. https://lnkd.in/eAgk5VFj

Is this TikTok ban malarkey keeping you up at night? With the potential TikTok ban looming in the U.S. - hey NOBODY told us about CapCut 🥲 - smart creators and marketers are already planning their next moves. In fact, we have some starting pointers for you to help you plan ahead 👀 This is your chance to ⤵︎ ✅ Explore new platforms ✅ Refresh your content strategy ✅ Connect with audiences in different ways ✅ Stand out while others are still figuring things out And, if you’d like a full deep dive and to access our exclusive survival guide with the incredible Rebecca Holloway, you have still time to join the Business of Marketing event, our yearly open day featuring some of the juiciest classes to help you start 2025 the right way. How about making your marketing future-proof, every step of the way? https://lnkd.in/eWVKG3KZ