Success Lawal’s Post

Our Positive Impact Marketing Cohort is more than just another certification to put on your resume or LinkedIn! 👀 👉its an opportunity to apply and practice, with marketers with years of experience, what it means to be a marketer who cares not just about their community but about who they are becoming through it. Marketing to hearts means your life may change, you may change, because connecting with others' stories and your own does that. Real relationships and connections give us more than just the money to pay the bills...it teaches us what makes us alive. 💛 Which of these rebellious ways of upskilling your marketing surprised you? . . . #MarketingRebel #MarketingEducation #MarkettoHearts #PositiveImpactMarketing #AltMarketingSchool #DigitalMarketingSkills #CareerUpskill

I really didn’t want to have to write about this … ☹️ Last Wednesday marked the end of the Girls in Marketing Digital Growth Programme Over the past two weeks thousands of marketers from all over the world have been able to up their digital marketing game by participating in 4 learning packed sessions! It has been so good to connect with people from all over the world and continue to develop my skill set. Below are my key takeaways from the final session : → Maximising and Understanding Your Marketing Budget(s) with Lisa Pearson 📍You must align your budgets with your customers and business priorities 📍Marketing budgets come in all different sizes so as a general guideline follow the below strategy: Small-medium budget = content and social media campaigns Large budget = research and development/brand awareness and flexibility → Navigating Stakeholder Dynamics: Building Confidence and Assertiveness with Amy Lewin I loved this session! The below points were taken from Amy’s slide at the end of the session and I thought they were really important reminders: 📍Remember that you were hired for a reason so stand behind your ideas and deliver them with conviction 📍Don’t let job titles intimidate you, everyone’s career started somewhere 📍Ask yourself, what advice would I give to a friend in this situation? 📍Remember that if one role, organisation or industry isn’t right for you, it’s an opportunity to learn and grow 📍Relationships go two ways and communication is key As always, a huge thank you to Olivia Mae Hanlon for putting this together and to the sponsors Semrush and Hostinger. #digitalmarketing #apprentice #professionaldevelopment

"I’m a bit confused because the competition is so high everywhere. I can’t figure out how to stand out from the crowd and do something different." On Friday, while I was on my way to college by metro, I met an old school friend. We were having a casual conversation when I asked her what she’s up to these days, and she replied with this. But you know what? This is exactly how I used to feel when I started digital marketing. I constantly doubted my abilities, and it took me a few months to overcome this. Here’s what I started doing: 📌 Instead of trying to learn everything at once, I focus on improving myself by 1% every day and continuously upskilling. 📌 Rather than wasting time on unimportant gossip, I put my heart and soul into building my portfolio. 📌 I attend client meetings with my team members. 📌 I work on everyday tasks related to my domain. 📌 I engage with people on LinkedIn. Here are the results: 📌 It boosts my confidence. 📌 It helps me communicate effectively. 📌 I gain exposure to practical work experience. 📌 I learn from others' mistakes every day to avoid them in the future. So far, I've learned that the best way to overcome self-doubt is to immerse yourself in various activities and events. When you're fully engaged in work, there's less time to doubt yourself. _____________________________________________ P.S.: These are the small changes I've made. What are yours? Follow Sneha Mandal for more. #SelfImprovement #DigitalMarketing #SkillDevelopment #ProfessionalGrowth

Digital Marketing Growth Programme, completed it mate 😎 For the past 2 weeks I've been enjoying spending my Monday and Wednesday afternoons with the lovely people at Girls in Marketing for this free training programme. There were sessions on... 👨👩👦👦 Analysing audience insights (Olivia Mae Hanlon) 📩 Using data to inform email marketing (Beth O'Malley) ✍ Content audits (Rejoice Ojiaku) (my personal favourite 🙈 ) 🔎 SEO (Rita Cidre) 📖 Strategic storytelling (Sophie Lee) 💸 Understanding marketing budgets 🎓 Marketing career advice There was such a vibrant mix of topics and speakers. I found it really valuable for exploring new ideas and looking at topics from a different angle with knowledge from experts who know what they're on about. Some of my general key takeaways: 👉 Batch and blast DOESN'T work! Segmentation is key 👉 Data is gr8 (even tho I'm scared of maths) 👉 Understanding wider business goals is essential I love learning from other people's experiences and exploring new concepts so this was a perfect chance for me to boost my marketing skills that bit further - thank you to all involved! Also so grateful for my employer accessplanit for making learning and development such a focus and allowing us the time to take courses like these for our own personal and professional development. I also really loved the community vibe created by the hundreds of us who attended and chatted along the way! The marketing industry is daunting because it's ever-changing and saturated with ideas and voices. Knowing we're all in the same boat and being able to connect with shared struggles and passions is super valuable - so hello to everyone who's added me from the Slack channel 💗 Although... I have to say that my greatest achievement is beating most of you in the Kahoot-style quiz at the end of the programme 🔥 #Upskilling #MarketingSkills #DigitalMarketing #Networking

I’ve just created Facebook and Instagram ads for ODMT to help people unlock their digital marketing potential! 📲🚀 These ads are designed to connect learners with expert-led training and career opportunities. 🌟 What’s in it for you? Hands-on digital marketing training 🎓 Expert instructors 👩🏫 Job placement support 💼 Are you ready to take your career to the next level? Drop a comment below! 👇 Let’s chat about how digital marketing can shape the future! 💬 Vaishnavi Anney Subhash Mangalam #DigitalMarketing #FacebookAds #InstagramAds #LeadGeneration #CareerGrowth #JobOpportunities #ODMT #MarketingTraining #FutureOfWork #SkillsForSuccess

Today I had the pleasure of giving a presentation about "Getting Started on LinkedIn" to the interns and new hires at Sterling Seacrest Pritchard. I covered topics including the importance of LinkedIn, how to set up your profile, and what type of content to post. It was such a rewarding opportunity to share my knowledge with other young professionals looking to grow their brand online! #LinkedIn #Marketing #Branding #SSP #ProfessionalDevelopment

🚀 Unleash the Power of PPC! 🚀 Are you ready to supercharge your online presence and get your business in front of the right audience? 🌟 That's where a Pay-Per-Click (PPC) Campaign comes in! 💸 PPC is a game-changing digital marketing strategy that lets you reach the right people at the right time by targeting specific keywords and paying only when someone clicks on your ad! 🔍 Imagine having total control over your budget, measuring performance instantly, and seeing exactly how your ad brings in valuable traffic 🚦 and conversions 📈. Here at GainSmartSkill, we’re passionate about helping you gain expertise in digital marketing 📊, programming 💻, finance 💰, and so much more! With PPC and other digital tools, you can make a huge impact and drive real results! 🔥 Our courses are designed to help you master PPC along with other in-demand skills so you can become the pro your business needs! Want to learn from the best? 🎓 Follow @gainsmartskills for daily insights and exciting course updates! 🎉 💬 Don't forget to SAVE this post to dive into the world of PPC when you're ready to start crushing it! 👍 Drop a comment if you want more insights on PPC, and share with someone who needs this boost! ✨ 👉 Follow GainSmartSkill and get ready to build the skills that drive your career to new heights! 📈

Looking to enhance your educational institution's social media presence? You're in the right place! Here are expert tips to elevate your online visibility and draw in prospective students. 1. Use multiple platforms ✅ Utilize multiple platforms for broader visibility. 2. Create separate accounts ✅ Create distinct accounts to cater to various interests. 3. Show off your campus ✅ Showcase the beauty of your campus to draw attention. 4. Interact with users ✅ Build relationships by actively engaging with your audience. 5. Promote events ✅ Drive excitement by sharing details of upcoming events. 6. Use student guides ✅ Let your students be the voice of your institution. 7. Connect with alumni ✅ Cultivate strong ties with your alumni network. 8. Share testimonials ✅ Share inspiring experiences to build credibility. 9. Post campus alerts ✅ Keep everyone informed with campus alerts and news. 10. Optimize your college social media strategy with MappedSkills Marketing ✅ Leverage MappedSkills Marketing for maximum impact! Elevate your institution's online presence with our expert strategy. Ready to shine on social media? Lets Talk! https://bit.ly/3isBTIU Contact no: (+91) 92721 89706 Email: info@mappedskills.com #MappedskillsMarketing #DigitalMarketingStrategy #OnlineBusiness #PerformanceMarketing #MarketingStrategies #education #socialmediastrategy

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗙𝗶𝗲𝗿𝗰𝗲—𝗔𝗰𝘁 𝗙𝗮𝘀𝘁 𝗼𝗿 𝗟𝗼𝘀𝗲 𝗢𝘂𝘁 𝗼𝗻 #𝗔𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 The most dangerous phrase in education Industry today? "𝗟𝗲𝘁’𝘀 𝗸𝗲𝗲𝗽 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗶𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘄𝗲𝗹𝗹-𝗽𝗹𝗮𝗻𝗻𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆." Here’s why relying on random posts without a clear strategy can hold your institution back: 𝟭. 𝗜𝘁 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝘁𝗵𝗲 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 • Creates an illusion of “effort” without true direction • Lacks clear objectives and measurable outcomes • Without a focused approach, your institution becomes one of many voices in the crowd 𝟮. 𝗜𝘁 𝗶𝗴𝗻𝗼𝗿𝗲𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗱𝗲𝗹𝗮𝘆 • Competitors with strong, strategic campaigns are building trust and visibility • Students and families engage more with brands that have clear, relevant messaging • You lose valuable insights on what resonates with your audience while competitors gain them • Expectations for digital presence keep rising—students want to connect with institutions they can relate to 𝗜𝘁 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝗳𝗮𝗹𝘀𝗲 𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Assumes that any social media activity is good activity • Ignores the need for targeted, meaningful content that builds brand identity • Misses the opportunity to learn from engagement data to improve future campaigns 𝗦𝗶𝗴𝗻𝘀 𝗼𝗳 𝗮 "𝗽𝗼𝘀𝘁-𝗮𝗻𝗱-𝗵𝗼𝗽𝗲" 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗶𝗻 𝗶𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗶𝗼𝗻𝘀: → Believes any social presence is better than none → Hesitates to develop a digital marketing plan due to past results → Focuses on quantity over quality, lacking clear messaging and goals → Views social media as a secondary task rather than a vital tool for enrolment 𝗔 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗡𝗢𝗪: • Develop a cohesive social media strategy with clear objectives and measurable milestones • Create content that reflects your institution’s unique strengths and speaks to prospective students’ needs • Invest time in analyzing what works and adapting based on data • Engage with your audience thoughtfully to build long-term connections • Replace “Let’s post and see what happens” with “How can our social media support our mission and attract new students?” With admissions competition on the rise, Edwave Digital don’t just want you to be present on social media—but be strategic, purposeful, and impactful. #EducationMarketing #HigherEdMarketing #SocialMediaStrategy #StudentRecruitment #AdmissionsStrategy #EdTech #DigitalMarketing #EnrollmentGrowth #EducationalLeadership #StudentEngagement #FutureOfEducation #BrandBuilding #EducationTrends #MarketingTips #CompetitiveAdvantage #ContentStrategy

And... just like that its over! It's been a whirlwind two weeks taking part in the Digital Marketing Growth Programme with Girls in Marketing. I can't thank them enough for accepting me onto the programme and letting me be apart of this amazing opportunity. Over the course we have covered sessions on: - Analysing data and the customer journey - Email marketing strategies - Content auditing and reporting - SEO insights - Storytelling techniques - Upskilling and showcasing skills - Navigating stakeholder dynamics The programme has been an eye opener to the wealth of skills required as a marketer today. It has allowed me to up-skill in various areas and network with like-minded individuals. I would recommend the course to anyone working in marketing to develop their career and knowledge. Choosing 3 takeaways from the programme has been tough to decide as there were so many. But, here are the three I have gone with. 1. Have confidence in your own ability, it will take you far. 2. Managing budgets is never easy and a lot of marketers struggle with this, you're not alone. 3. Building a community, networking and understanding customer relationships is important for personal and business growth. So after a busy two weeks of learning. I'm hoping for the sun to keep shining as we head into the weekend so I can relax and celebrate my hard work. Congratulations to my fellow marketers on the programme, you have been amazing and it's been wonderful to network with so many of you. Here's to marketing! #girlsinmarketing #DMGP #marketing #growthmindset #networking