Alex Price’s Post

What I don't get is why CLIENTS still want pitches. Even if the process got you better ideas. Was the best way of working out if you were a match. And flushed out what it was like to work with the agencies. (And all of that is hugely debateable). The process of pitching guarantees you ONE THING. That when you appoint that agency... Invest big money in them... With their smartest and best brains... That their attention will IMMEDIATELY be on the next pitch. Pitching completely shatters attention away from servicing clients to the best of ability... And onto a relentless conveyor belt of pitches. Every time you hold a pitch, you encourage a system that in turn encourages your agency NOT to focus on you. Particularly those senior brains you you liked so much. It's mutually assured destruction. Absolutely MAD. There are other ways. Nothing else is procured like this. The world has changed. There's too much stuff. Time to put pitching behind us?

Do agencies ask enough questions in a new business pitch? I’m a questioner by nature. This is not to be confused with being a skeptic. I ask questions from a sense of wonder and curiosity more than suspicion. I just like to know stuff about people and things! Maybe that’s helped me become a good business development person. And I think sharpening your questioning skills can make you a better business developer too. Here’s a place to start: https://lnkd.in/ehZF9sAh #smallagency #agencybusinessdevelopment #newbusinessstrategy #agencypositioningstrategy

I've got an "Anti-Pitch" mentality. Agency owners are familiar with the horrors of pitching. You get a lead. You’re asked to bid. You spent hours: - Preparing strategies - Designing pitch presentations - Giving free recommendations You’re at the mercy of the client. You lack power over the sale. I know because I’ve done several pitches. It sucked. The good news is, there’s a better way. You can: - Win more sales without pitching - Close clients with conversations - Sell without giving away free work By using a simple 4-step framework. That shows you how to close deals. Without pitching. I lay them all out for you in this 5-min video: https://lnkd.in/gFVKEiBu You walk away with a selling strategy that brought $250k+ to my business.

Have you worked on developing your Pitch? Creating a great pitch is not as easy but many do it and you also can make a Pitch that works for you. Just takes a little effort. This post offers you a guide to make a Pitch for you. Open up and see how you can do this. https://lnkd.in/ge6UKw_m

Effective pitching is key to winning new and recurring client work. How do you deliver a winning pitch? https://smpl.is/9qhat #Pitching #ClientAcquisition #WinningPitch

How detailed should your pitches be? There is a lot of conflicting information out there on how to pitch clients: what works, what doesn't work, and how to get them to pick you amongst the other TONS of options out there. The annoying truth is that a lot of different tactics work, however, let's filter through some of the noise and cut right to what works. There is a time and a place for long, detailed pitches. One of those time is for dream clients. If there is someone you have always wanted to work with, you should go the extra mile to create a above-and-beyond pitch. Outside of that, the other time to create a detailed pitch is if you have a warm lead (meaning they have responded and are interested in what you have to say or do). This can be in the form of a response or something you send them after the first time you hop on a call. Personally, I send semi-detailed pitches (nothing more than a handful of paragraphs) and then after we hop on a call and I hear more about their pain points and what they need, I create ridiculously detailed and thorough proposals. This is how you avoid spending hours and hours on pitches, only to hear crickets back.

I Realized One Day My Client Pitching Strategy Was All Wrong 😳 I often used to wonder, where am I going wrong? Why am I not receiving any leads? 🤔 Eventually, I realized it, a little late but it was a game changer. 🎯 The wrong strategies I was using were: 1. I used the same pitch for every client, not using my presentation to address their unique needs and pain points.🗣️ 2. I talked too much, not giving enough space for clients to express their concerns or goals.🚫 3. My follow-up was inconsistent, leading to lost opportunities and weak client relationships.📈 4. I overlooked the core benefits that mattered most to the client, busy showcasing all the features of my product/service. 🌟 After doing good research, I figured out that my pitching strategies were where I was lagging. 📚 Here are a few strategies I learned: 1. Making each pitch a personalized experience, customized according to the client's industry, challenges, and goals.🎨 2. I learned to listen more than I speak, ensuring I fully understood the client's needs and could respond appropriately.👂 3. I developed a structured follow-up process, keeping communication lines open and building the relationship beyond the initial pitch. 📉 4. I shifted my focus to how my solutions could solve the client’s specific problems and add value to their business.🔍 Transforming my client pitching strategy not only improved my success rate but also built stronger, more trustful relationships with clients. 🤝 How have you refined your pitching strategy? Let’s share our experiences and learn from each other! 💬✨

💯 agree. We should never do unpaid pitches. #unpopularclientopinion It can ruin a relationship before it begins, make some agencies unstable and create frustrations for the future. Not to mention the horror of: let’s combine these ideas, the creative concepts and so on 🤢😓 Yet such an unpopular initiative in companies, especially procurement wise. Where do you even start the conversation when budgets keep being cut? 😒💸 Will defo keep raising the voice on the client side until we get somewhere with this. #creativityastheforceforall #supportqualitywork

If you’ve finessed your sales pitch but you’re still struggling to convert, you might be doing this one thing... Agency owners often say their elevator pitch with "we do X, Y, Z but we don’t do A, B, C." All I heard was what you DON'T do… Here’s a better approach to your sales pitch → 1. Position yourself as an expert for SOMEONE and a specialist at SOMETHING that solves a specific PROBLEM. If you can’t say it that simply, you need to niche down. 2. Have stories (proof) ready to go. Real results, business growth…not vanity metrics that YOU care about. What are the metrics your client cares about? If you’re not staying on top of how your work ultimately impacts your clients’ businesses, you’re choosing to be a commodity. And that’s why you’re stuck negotiating your rates down every time. 3. Know why your business was built the way it was. Everything about your business should be because it allows you to deliver a better service to your clients. Big team, small team, your processes, your style…all should be because that is what is best for your clients. Be able to speak to that. So scratch the “but we don’t do…” from your pitch and just talk about what you do really well, share the proof, and frame your business as designed with intention. If you're looking to improve your sales pitch and attract the clients you actually want to work with, DM me PITCH. #AgencyLife #MarketingStrategy #SixFigureMindset

⛔ Stop! You're pitching all wrong! Discover the simple switch that'll make your clients listen closely. ⚡ Have you ever caught yourself saying 'we' more times than 'you' in your business pitches? If so, it's time to flip that script. Here's an overlooked yet game-changing tip - focus more on 'you' and less on 'we'. Prepping for your next pitch? Pay attention to how often you say 'we', 'us', and 'our' in comparison to 'you' and 'your'. If the former outweighs the latter, it's time for a recalibration. Here's the deal - clients care less about what 'we' as a company can do, and more about what 'you' as a client can achieve with our offerings. They're interested in hearing how 'your' challenges can be tackled, how 'your' life can be enhanced. So, if your pitch revolves around phrases like: "We provide...", "Our team can...", or "We have the best...", it's high time to change the narrative. Position your clients as the central character and the victor of the story. Experiment with phrases like: "You'll benefit from...", "Your problem can be solved by...", or "You will see improvements in..." instead. #SalesPitches #BusinessMistakes #CommunicationSkills"