It's just a render. Three words that undervalue an entire industry. Yet, Archviz is more than just creating compelling images; it's about storytelling, understanding architecture, and foreseeing the future. Think about it. Every groundbreaking building once started as a vision in someone's mind. Archviz is the bridge between imagination and reality. It's not merely about making pretty pictures, but about solving real architectural challenges before they arise. It's about testing the waters of innovation, sustainability, and functionality. This field demands a blend of technical skill and creative vision, a unique mix that often goes unrecognized. Archviz professionals dive deep into the architect's mind, bringing to life what hasn't been built yet. They allow us to see the potential of spaces, influencing decisions long before the first stone is laid. Yet, the misconception persists. Archviz isn't just a final step in the presentation; it's a crucial phase in the design process. It deserves more than a passing glance. It deserves recognition for its role in shaping our built environment. Let's start giving Archviz the credit it's due. Engage if you agree. Share your thoughts on how Archviz has impacted your view of architecture and design.
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A building without crediting the architect? Unthinkable. A rendering without credits? Unfortunately, common. Last week, I came across a post by my colleague Matteo Ferrari 🎨✏️ He shared his fallout with a client who refused to credit him for his work. All of this, despite a crystal-clear contract. This isn't just an isolated incident. It highlights a broader issue within our industry. Here's my stance: In my contracts, clients receive a license to use the work, not ownership. They can showcase the images, share with partners, but edits are off-limits. And credit must always be given to The Big Picture. Fair, isn't it? Yet, as Matteo's case shows, it's not always straightforward. Architects, your perspective is essential here. Architectural projects, often unbuilt, remain ideas until realized. The architect owns these ideas, but the visualization? It's a creation that brings these ideas to light. It is similar to how a photographer owns the copyright of their images. What is your take on this? How do you see the crediting of archviz work against this backdrop? /// Hi, I'm Federico, archviz tutor and director at The Big Picture. Since 2014, I've helped architects and developers bring ideas to life through visuals. 🤝 Follow or connect for more archviz insights! ♻ Repost if you find this helpful!
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Subject: Seeking Immediate Assistance for Architectural Design Tool Access Body: Hello everyone, I hope this message finds you all well. I am in the midst of a critical phase in my architectural design projects and find myself in urgent need of a tool that can elevate my design process to the next level. After much research, I've set my sights on Finch, renowned for its [insert specific features you’re interested in, such as "AI-driven design optimization" or "parametric modeling capabilities"]. The tool’s ability to [insert a key benefit that appeals to you, e.g., "facilitate rapid iterations" or "integrate seamlessly with existing workflows"] could significantly impact the efficiency and creativity of my work. However, I've encountered a roadblock with the current waitlist for professional users, and I'm exploring all avenues to potentially expedite access to Finch. I'm reaching out to this community to gather insights from anyone who has successfully navigated the waitlist or who could advise on how to approach this challenge more effectively. Furthermore, I’m open to exploring alternative tools that offer similar functionalities to Finch, particularly those strong in [insert specific needs, e.g., "sustainability analysis," "urban planning simulations," or "rapid prototyping"]. My primary objective is to find a solution that allows me to continue delivering high-quality, innovative design work without significant delays. If you have any recommendations for strategies to obtain Finch access sooner or know of comparable tools that meet these criteria, I would greatly appreciate your insights. Your expertise and advice could be instrumental in overcoming this hurdle. Thank you very much for your time and assistance. I look forward to any recommendations you may have! Best regards, [System Masood]
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The journey of any architecture project is made up of several important steps, each contributing to the larger narrative. Various mediums of storytelling can explain this elaborate process in interesting and creative ways. SKETCHES: Showcasing candid ideas and thoughts, sketches have a charm of their own. They capture the raw essence of creativity, revealing the initial spark that sets a project in motion. CONCEPTUAL DIAGRAMS: These are impactful tools that provide bite-sized information, explaining the entire project and scheme in a comprehensible manner. They distil complex ideas into visual formats that are easy to digest. MODELS: Models help to explain the holistic idea of a project, allowing one to visualize the space in real time before it materializes. While model-making might be slowly dying out with the advent of 3D models, it will always have a strong impact on the viewer. VIDEOS: Architecture is not static; it is dynamic. Videos capture the space in motion, illustrating how light, and people, interact within it. RENDERINGS: With major advancements in 3D software, it is now possible to create stunningly realistic renderings that showcase a project's design, materials, and ambience. And there is one more medium that is often overlooked - WORDS: Words have the power to convey emotions, intentions, and narratives behind the designs. They articulate the thought process, the story of the space, and the vision that drives it. Words can connect with people on a personal level, providing context and depth to the architectural experience. Together, these storytelling tools not only enhance the understanding of a project but also elevate its creative essence, making it resonate with its audience deeply. _______________________ #StrategicCommunications #Architectural #Storytelling #Architecture #ArchitectureDesign #ArchitectureProject #Creativity #Tools #Archigram #ArchitectsofInsta #DesignProcess #ProjectDocumentation #InteriorDesign #Architects #ArchitectureStudents #Words #Sketches #Renderings #Video #ConceptualDiagrams #Communications #CommunicationsAgency #ForArchitects #Design #Xen #XenCommunications #CreativeAgency #CommunicatingValue
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Architects, are you adding too much noise to your images? Be aware: most times less is more when it comes to visualization. It happens all the time. You want more detail in the render. Cars. Dogs. Birds in the sky. Trains and buses. People doing very specific things. They seem like small, harmless additions. But every added element has a cost. These tiny details can dilute your message. They can shift the focus from your design to the noise around it. Suddenly, the image isn’t about the architecture anymore. It’s about the cute dog in the corner. Or the shiny car in the street. Architectural visualization should deliver a message. A message where your design is the hero. Not the extras. Every added detail runs the risk of distracting your audience. Worse, it can even create unintended questions. “Why is there a person standing there?” “Is that type of car relevant to this project?” These questions have nothing to do with your design. They can steer the conversation away from what matters most. That's why simplicity matters. Because the best images are the ones that let your architecture shine. P.S. Ever asked for extra details and then felt it took away from the design? /// Hi, I'm Federico, archviz tutor and director at The Big Picture. Since 2014, I've helped architects and developers bring ideas to life through visuals. 🤝 Follow or connect for more archviz insights! ♻ Repost if you find this helpful!
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https://zurl.co/bagB -- Enscape Impact is just the first step (or track) in Chaos’ vision for improving the design workflow for the global architecture market. #chaosgroup #enscape3D #archviz #sustainability #climatechange #aec #aecindustrynews #3drendering
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"The architect is actually 𝒕𝒉𝒓𝒆𝒆 things in one " - IDesign Inc. 1. Process Lead 2. Technical Lead 3. Design Lead It's not just about architecture. Architecture is merely 2%. To 𝒔𝒖𝒄𝒄𝒆𝒆𝒅 you have to do above three. Hence, the architect 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 wear 𝒕𝒉𝒓𝒆𝒆 Hats. Sometimes 𝒅𝒆𝒑𝒆𝒏𝒅𝒊𝒏𝒈 on the project, one hat is HEAVIER than the other two, but you 𝘢𝘭𝘸𝘢𝘺𝘴 must wear all three. In fact you cannot 𝒔𝒖𝒄𝒄𝒆𝒆𝒅 without wearing Three Hats. Doing each run on their 𝒐𝒘𝒏 is a form of 𝐟𝐚𝐢𝐥𝐮𝐫𝐞. 1. If you just do 𝐝𝐞𝐬𝐢𝐠𝐧 but 𝘶𝘯𝘢𝘣𝘭𝘦 to execute it you have 𝘧𝘢𝘪𝘭𝘦𝘥. 2. If you have a 𝘨𝘳𝘦𝘢𝘵 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 but your process is a 𝘣𝘶𝘯𝘤𝘩 𝘰𝘧 𝘮𝘰𝘯𝘬𝘦𝘺𝘴 then it's 𝘯𝘰𝘵 good either. 3. If you just do 𝘱𝘳𝘰𝘤𝘦𝘴𝘴, you'll be 𝒘𝒐𝒓𝒔𝒉𝒊𝒑𝒊𝒏𝒈 the process but not doing anything. The 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 affect the 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 which is related to design, 𝒅𝒆𝒔𝒊𝒈𝒏 affects the process it's all the same actually. You must practice all three and what I find is it's a 𝑪𝒐𝒏𝒕𝒊𝒏𝒖𝒖𝒎. It's called 𝒔𝒖𝒄𝒄𝒆𝒔𝒔. #SystemDesign #ProjectDesign #DetailDesign
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The Pencil: An Architect's Timeless Tool In a world where architecture embraces cutting-edge software and digital tools, one humble companion stands the test of time—the pencil. Every architect's creative journey begins with this simple yet powerful tool. From initial sketches to refined ideas, the pencil offers unmatched fluidity and precision. Beyond drawing, it ensures accuracy in model-making and serves as a trusty ally for on-the-go notes and sketches. In our digital age, the tactile connection of lead on paper ignites creativity in ways technology cannot replicate. The pencil remains an indispensable tool in every architect’s arsenal—timeless, reliable, and essential.
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Here are some key points on how AI can effectively decrease time consumption in interior design using tools like Coohom: Coohom 1. Automation of Repetitive Tasks: - AI can automate tasks such as drafting, rendering, and basic modeling, allowing designers to focus more on creativity and client interaction. For instance, tools like BricsCAD BIM integrate AI to streamline building information modeling (BIM) tasks, reducing the time spent on repetitive design processes[1]. 2. Rapid Design Generation and Exploration: - AI platforms like Maket.ai and ArkDesign.ai can generate multiple design options almost instantly, significantly speeding up the conceptualization phase. These tools use advanced algorithms to create designs based on set parameters, which can include material, space utilization, and energy efficiency[2][3]. 3. Advanced Visualization Tools: - With AI-driven tools like PromeAI and Interior AI, designers can quickly produce realistic renders and 3D models from sketches or images. This capability allows for quick iterations and client presentations, reducing the time from concept to approval[7]. 4. Customization and Personalization: - AI tools like Gaia: Generative AI Architect learn from the designer's style and project requirements, providing tailored design suggestions. This personalization reduces the need for extensive manual design exploration, thereby saving time[7]. 5. Enhanced Collaboration: - Platforms like Spline facilitate real-time collaboration, which is crucial for interior design projects involving multiple stakeholders. This real-time interaction can reduce the review and revision cycles[6]. 6. Integration with Existing Design Software: - AI tools are increasingly designed to integrate seamlessly with popular design software like AutoCAD, providing a more fluid workflow. This integration means designers can continue using familiar tools while benefiting from AI's efficiency[7]. 7. Predictive Design and Optimization: - AI can analyze data to suggest design changes that optimize space, reduce costs, or improve sustainability, as seen with Spacemaker. These predictive capabilities can help in making quicker, more informed design decisions. 8. Time and Cost Savings: - By automating mundane tasks and enhancing productivity, AI has been shown to reduce design time significantly. For example, Superside's use of AI resulted in a 70% increase in ad design productivity, with projects being delivered twice as fast and up to 60% more efficiently.
Generative Design | Architecture Design Software | Maket
maket.ai
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Understanding business models and power structures is fundamental to practicing human-centered or life-centered design; otherwise, designers will likely end up practicing extraction-centered design.
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With the rise of generative design, do we still require architects? In many cities around the world, buildings are dictated by exhaustive regulations, strict laws and fixed square footage. Statutory spatial strategies often outline how schemes should be designed and constructed. But, if architects are forced to follow stiff regulatory requirements, do we still need them to design our spaces? Could they not simply be replaced by computer algorithms that generate architecture that meets governmental guidelines instead? Simon believes that, in the future, architects will become ‘shepherds’ that bring together creative processes while computer algorithms generate building layouts. Instead of replacing designers, digital tools will help them meet specific parameters and quickly finish repetitive tasks. This will allow designers to focus on the more imaginative aspects of a project instead of losing large amounts of time working on complex calculations. While most generative design programs focus on cost reduction, they have the potential to help produce low acoustic levels, better lighting conditions and minimize walking distances in buildings. One interesting project that attempts to utilize this technology is Evolving Floor Plans.
With the rise of generative design, do we still need architects?
frameweb.com
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A curious 3D Artist and civil engineer.
6moValid point!