Anabel Capalbo’s Post

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Co-Founder and Co-CEO

Decision stress? As parents, and really just as adults, we've all been there. A June study done by Accenture found that 73% of consumers are overwhelmed by too many product options and 74% have walked away from a purchase in the last three months. Forerunner Ventures cited this study in their latest edition of The CQ (if you work in consumer and you don't subscribe, run don't walk), to argue that the past decade of innovation has been focused on access to information, however "access now feels counterproductive. More is no longer more, signaling that the prevailing value proposition of the tech industry is post peak." Instead of ALL the information, consumers want the relevant information in order to make informed, efficient decisions on their purchases...without the accompanying stress. At School's Out we hear that message loud and clear and are exploring what it looks like to leverage AI so that parents can make decisions about camp and activities for their kids even less stressful. Especially, as we can all resoundingly agree child care is so much more than child care. **** Accenture study here: https://lnkd.in/g4rKfMTc Forerunner Ventures, The CQ here: https://lnkd.in/gJi8VGcb

Cutting Through the Noise in Consumer Experience

Cutting Through the Noise in Consumer Experience

accenture.com

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