Ankit Tiwari’s Post

Placing direct orders from a new age brand is a big hassle, and the reason why Zomato & Swiggy serve as great platforms to establish a brand in the beginning. I had this experience today with a brand I ordered from, and used their app due to a better deal they offered. But the mental exhaustion to just receive the order made me realise why brands choose to start with food aggregators in the beginning for gaining momentum. It took me almost 2hrs to receive the 2 items I had ordered, and it was dead cold by the time it arrived. Direct orders after you have operational efficiency makes sense, but aiming to start with that is a difficult & tedious thing. Managing delivery fleet along with food prep requires a different mindset & patience, of which Zomato & Swiggy have mastered 1 aspect of at least. We tried direct ordering systems in the beginning, but quickly realised that shifting consumers to your platform and changing the habitual process through Zomato & Swiggy would require deep spends on customer acquisition along with peak operational efficiency. Have you ordered from your favourite brand without using Zomato or Swiggy? How was your experience? #cloudkitchens #foodbeverages #zomato #swiggy #directorders (P.S. the photo you see has nothing to do with the post, I just wanted to give you a peek into a new concept that will start reaching doors in Delhi NCR very soon; watch out for updates on my page here)

"India's Convenience craze" Well, Zomato dropped off its results on the 22nd and wow, just crazy numbers continue! Zomato and Blinkit together did Rs. 16k Cr of food & Grocery delivery in just one quarter. I tried calculating the overall market size and here's the numbers I arrived at 👇🏻 1️⃣ Every year, India orders $8 billion of Food online! With the market still growing nearly 5% On every Food delivery, Zomato & Swiggy gets commission of roughly 25%, which is their revenue. And obviously the newly introduced Platform fees on every order adding to the bottom line of the company! Zomato alone earned 83 Cr from the platform fees last year. The current 6 months earning from platform fees is already 128 Cr for the company! 👉🏻 Eating outside food was a special occasion in Indian households but now it's all convenience driven! 2️⃣ Every year, India orders again $8 billion of Groceries and related products through Quick commerce channel! With the market growing above 25% 👉🏻 Who would have thought things can get delivered in just 10 minutes actually! But now that's possible with the magical dark stores, smart tech and 3 lakh+ delivery partners 🤯 Umm, Convenience at peak or the new normal way to manage busy life? 😅 #qcommerce #convenience #zomato #swiggy Zomato | Swiggy | Zepto | Flipkart | Blinkit | Albinder Dhindsa | Deepinder Goyal

Dear Zomato India & Swiggy, you're doing an impressive job with super-fast deliveries — getting food to customers in just 10 minutes is no small feat! But it’s a bit concerning that while you can achieve such speed, resolving issues faced by your delivery partners seems to take days. It’s great that you’re onboarding more people, but if they can’t earn beyond a fixed amount, is it really fair to them? I understand that fast delivery is your priority, but I can’t help but wonder — when discounts are offered, are you reducing your margins, or is it the sellers who bear the cost ? With every new order, your platform grows, yet your delivery partners’ earnings remain the same. Isn’t it time to focus on their growth too? After all, they’re the ones who help make these quick deliveries possible. #quickcommerce #zomato #swiggy

How does one choose between Zomato and Swiggy? Both are nearly identical platforms.They offer the same restaurants, similar prices, same delivery fees, and even same subscription benefits. So, how does one decide? Personally, I use either of them, one for which I have an active subscription. Both these platforms need to maintain user loyalty, but how? For the first time, I see a unique differentiator: the HDFC+Swiggy card. It provides an additional 10% discount over and above existing offers, creating a win-win for everyone: ✅Users save more money. ✅Swiggy retains customers. ✅HDFC acquires users at a low cost Great product strategy to find the sweet spot that makes the offering irresistible, rather than just mirroring the competition or adding more features. Nice one team Swiggy! #productmarketing #strategy

Zomato Surpasses Swiggy: A Market Share Surprise! For years, Swiggy and Zomato were closely in this race of food delivery business in fact in 2020, Swiggy was ahead with 52% market share, but Zomato has turned things around. In 2023 Zomato's market share went up to 54%, and in the latest report, it's now around 60%, leaving Swiggy behind at 40%. Zomato's smart moves and hard work have pushed it to the top of the food delivery game. Every year, it keeps getting stronger, changing how things work in the industry and showing others how it's done. Not only does Zomato lead in food delivery, but it is quick commerce too, Zomato's Blinkit has a comfortable lead with a 45% market share. Others like instamart and Zepto follow behind with 27% and 21% respectively. This shows Zomato's strength not just in delivering food but also in quick shopping, making it a top choice for many. Even in Bangalore, Swiggy's stronghold, Blinkit has surpassed Instamart in market dominance. so why is this happening? First, Zomato is in more cities—over 800, compared to Swiggy's 580. This means Zomato can reach more places and serve more people. secondly, Zomato's strategy of focusing on food delivery and and quick commerce as distinct businesses sets it apart from Swiggy. While Swiggy offers both services within a single app, Zomato's separate focus allows for targeted strategies and enhanced customer experiences to each segment's unique demands. Also, Zomato keeps improving. They're always coming up with new ideas and making sure deliveries are fast and food is good. Plus, Zomato is really good at letting people know about them. They have strong ads and people trust them. Zomato is winning because they're everywhere, they focus on what they do separately, they keep getting better, and they're good at telling people about it. What are your thoughts? which app do you prefer most for ordering food online? ✅ Follow Naresh Purohit 🇮🇳 for more insights! 😀 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India LinkedIn #Zomato #Swiggy #FoodDelivery #MarketLeadership

With the Zomato/ Swiggy logistics, here is an idea for the team. We have observed that currently we get the multiple orders from same restaurant getting delivered by multiple delivery partners even within the range of 500 m. Food in any case is going to be delivered in given time and wont be fresh as well. So now problems faced by zomato/swiggy, customer and restaurant are: Restaurants: 1. Prepare multiple orders and spend time in handling delivery guys 2. High cost due to multiple delivery and packaging charges - Less profit 3. Handling complaints of mixed up or incomplete order 4. Live customer satisfaction drops as more focus on delivery 5. Cant cater customer far from location Zomato: 1. Too many delivery partners being assigned for same location 2. Difficulties in delivering food during bad wearher 3. Riders delay or cancellation due to bike failure, weather, traffic or xyz reasons 4. Too many charges being implemented like surge, delivery, platform fees 5. Less profit due to all costs 6. More complaint management and customer service Customer: 1. Delay in food delivery due to weather, riders, order preparation 2. On time food expectation leading to switching from zomato to home made food 3. Customers tend to switch mood due to expected delivery time 4. No live food display 5. High delivery charge above 7km range Solution: ?? ZOMATO FOOD VENDING MACHINE >> Fill up the items based on data we have for one location and make it available on app. Comments open for discussion, suggestions. If you like it, tag zomato or even swiggy! #zomato #idea #business #growth #swiggy Deepinder Goyal Zomato India Zomato Care Blinkit

I recently had an incredibly frustrating experience with Swiggy, a platform I trusted for reliable food delivery. I placed an order, only for the delivery partner to falsely mark it as "delivered" while I received nothing. Hoping for resolution, I reached out to Swiggy's customer care. What followed was even more disappointing: 1. They attempted to contact the delivery partner and the restaurant—neither picked up. 2. Despite their inability to resolve the issue, Swiggy outright refused to take responsibility, leaving me helpless and unheard. Also the order was prepaid and they just refused to take any accountability for it. This isn’t just about a missed meal—it’s about how a company treats its customers when things go wrong. Passing the blame and refusing accountability only breaks the trust that users place in your platform. I am sharing this to bring attention to the urgency for accountability in customer service. Companies like Swiggy must prioritize fair resolutions, especially when the fault lies within their ecosystem. I hope Swiggy and other service platforms take this feedback to heart and work toward building customer-centric practices. Have you ever faced something similar? Let’s ensure customer voices are heard. Swiggy Cares Swiggy Swiggy Dineout Swiggy Instamart Zomato Zomato Care #CustomerExperience #Swiggy #Accountability #FoodDelivery #CustomerSupportFail #Transparency

Zomato just made my day with their shout-out to Swiggy. In case you missed it, Zomato called themselves and Swiggy the ‘Jai-Veeru of delivery’—I mean, come on, who doesn't love a good Bollywood reference? Even in a cutthroat industry, Zomato’s showing that there’s always room for some good old-fashioned camaraderie. This marketing move is all about brand personality. Zomato isn’t just selling food; they’re creating moments we can all laugh at, relate to, and share. It’s proof that even rivals can have each other's backs (while still trying to beat each other to the next delivery, of course 😉). Zomato India What’s the quirkiest brand moment you’ve seen recently? Drop it in the comments—I’m all ears for some fun brand stories! #MarketingWithPersonality #FriendlyRivalry #BrandHumor #JaiVeeruOfDelivery Image Courtesy: Zomato

With #Diwali just round the corner….#Swiggy and #Zomato increased #platformfees to ₹10 per order in select cities. 👉 In 2023 , Zomato introduced a platform fee of ₹2 per order. 👉 In Jan 2024, increased to ₹4 per order and in Oct 2024 to ₹10 per order. 👉 The platform fee applies to all #customers, irrespective of whether one has a Gold membership or not. 👉 Swiggy's platform fee was increased to ₹6 per order in June from ₹5 & now increased to ₹10 from 23rd Oct. 📣 What are Platform fees ? Platform fees are additional charges applied to each food order, separate from #GST, #Restaurant charges, and delivery fees. These fees are crucial for the companies revenue and cost management. 💡 Indeed Fee increase is expected to boost revenue significantly for both companies. Swiggy and Zomato deliver approximately 20-25 lakh orders daily, and the additional platform fees could generate ₹1.25 to ₹1.5 Cr per day 🚀 #retail #Channel #Flipkart #Blinkit #Metro #NCR #Teilen #Wissen 👉 #Zepto, Introduced Platform fee earlier this year, generating an additional ₹ 11 lakh daily from ₹5.5 lacs Orders. 📣 Results 🚀 Swiggy reported a 45% increase in operating #revenue as of March 2023, despite a 15% rise in net loss. Zomato saw significant revenue #growth, with a 69% increase in FY23.

Swiggy vs. Zomato: Who's Leading the Race? Swiggy's revenue trails Zomato by 30%, with figures from FY24 showing Swiggy at $1.36 billion and Zomato at $1.46 billion. While Zomato turned a profit this quarter, Swiggy’s losses widened, particularly in quick commerce where Instamart lags behind Blinkit’s $112 million revenue. Swiggy Highlights: Tops in user return rate at 4.5 per month. Shifted to a profit of Rs 58 crore in food delivery, up from last year’s loss. With Swiggy showing signs of growth, will it be enough to overtake Zomato in the market race? I'd love to hear your predictions and analysis. #swiggy #zomato #marketstats #latest #technews #sundaypost