Anubhav Roda’s Post

Kraken makes significant moves in football sponsorship! 💡The exchange has recently entered the football sponsorship arena by signing deals with three major European clubs, latest being RB Leipzig after having signed deals with Tottenham Hotspur Football Club and Club Atlético de Madrid 💡These partnerships mark a strategic expansion for Kraken into the world of sports, particularly football. While Formula 1 gives Kraken Digital Asset Exchange access to a niche, young, and tech-savvy audience, football gives them a mass reach with over 4 billion viewers 💡The moves come on the back of Kraken being one of the most liquid venues for Bitcoin and Ethereum trading against the euro (in 2023), according to data from Kaiko 💡These partnerships bring further benefits for Kraken 🔎𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Football's massive global audience provides Kraken with extensive brand exposure 🔎𝐌𝐚𝐫𝐤𝐞𝐭 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Partnering with popular clubs can help Kraken attract new users from the football fan base 🔎𝐋𝐞𝐠𝐢𝐭𝐢𝐦𝐚𝐜𝐲 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭: Associating with established football clubs may enhance Kraken's credibility in the crypto space 🔎𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: The partnerships allow Kraken to explore blockchain applications in sports, potentially leading to new products or services and enhancing fan engagement 💡As the crypto industry continues to evolve, these collaborations could redefine how fans interact with their favorite clubs and how blockchain technology integrates into the sports ecosystem. It's an exciting time for both sectors, and I'm eager to see how these partnership develops #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #crypto #cryptocurrency #cryptocurrencyexchange #fanengagement #web3 #blockchain The Premier League Bundesliga International GmbH LALIGA

Kraken (crypto exchange) were founded in 2011. Last year, in March 2023, they sponsored Williams Racing marking their first major sports sponsorship deal. In the last month, in July 2024, they have added: 1. Atletico Madrid sleeve sponsor 🎽 2. Tottenham Hotspur sleeve sponsorship to their partnership portfolio 👕 🧠 𝗦𝗼𝗺𝗲 𝗾𝘂𝗶𝗰𝗸 𝘁𝗮𝗸𝗲𝘀: ▶️ These deals aren't cheap and I'm interested in seeing how Kraken activate here. 👉 For some of these deals Kraken are listed as the Web3 partner. It will be interesting to see to what extent they take up the plethora of rights that no doubt come with them. 🏎️ Formula 1 is seeing the most sustained Web3 interest of all sports. It's incomparable to any other sport as of now. ⚽ Crypto is most maligned in football, of all sports. Kraken have done two deals here where the audience, on the whole, actively dislikes crypto. How they manoeuvre here beyond simple sponsor marks will be one to watch. ⛓️ Kraken didn't market heavily in sports previously, but this shift shows they are looking to onboard new users onto their exchange. Coinbase has been dominant here, especially in the west, and with their Base proposition that lead has lengthened. Exchanges are fighting for market share. 💬 From what I'm seeing and hearing - the sports sponsorship market is still something crypto-based companies are going after hard. Not in the same exuberant and crazy way we saw a couple of years ago (cough cough FTX), but still with great interest. 🌐 Most crypto partners want their money's worth when entering deals such as these. The crazy deals of yesteryear are no more, and these partners want to activate rather than just have their brand on display.

Crypto.com has secured a global sponsorship agreement with UEFA to become the Champions League’s first cryptocurrency partner. The multi-year partnership will see Crypto.com and UEFA collaborate on bringing unique experiences to fans with an aim to drive fan engagement by bringing the worlds of crypto and football together. As a sponsor and global partner, Crypto.com will receive in-stadium branding activations across all Champions League fixtures from the 2024/25 season onwards. This also includes broadcast integrations and advertising campaigns. Guy Laurent Epstein, UEFA Marketing Director, said: “We are thrilled to announce our new partnership with Crypto.com, one of the foremost supporters of some of the biggest sports teams and events in the world. “This collaboration marks an exciting new chapter for the UEFA Champions League, as we embrace innovative technologies to enhance the experience for our fans and community. Together with Crypto.com, we look forward to exploring new opportunities as we begin a new, exciting chapter of the premiere club football competition.” Source: https://lnkd.in/eZwU5yZF Sign up for more news updates like this in our daily newsletter: https://lnkd.in/eskQx7Ym #crypto #cryptonews #blockchain #financialtechnology #financialservices

⚽ [Sports Biz News]🏆Pioneering the Future of Cryptocurrency: Strategic Partnership Between Crypto.com and UEFA Champions League🚀 Singapore-based Crypto.com, a leading global cryptocurrency platform, has announced a landmark partnership with the UEFA Champions League. This multi-year agreement establishes Crypto.com as the first and exclusive global cryptocurrency platform partner of the UEFA Champions League. This collaboration is a testament to Crypto.com’s commitment to expanding its influence in the sports industry and leveraging the global appeal of football to drive the adoption of cryptocurrency worldwide. The partnership will introduce a series of innovative initiatives designed to enhance fan engagement. Crypto.com’s branding will be prominently displayed in stadiums across Europe during UEFA Champions League matches, reaching millions of football fans globally. Additionally, the partnership includes broadcast integrations and creative advertising campaigns aimed at creating memorable experiences for fans, particularly those who are passionate about both cryptocurrency and football. Steven Kalifowitz, Chief Marketing Officer of Crypto.com, expressed his enthusiasm about the partnership, stating, "This collaboration with the UEFA Champions League, one of the most prestigious football leagues globally, marks a pivotal moment for Crypto.com. It allows us to connect with consumers through one of the world’s most beloved sports. Our mission is to bring cryptocurrency into every wallet, and this partnership is a significant step toward achieving that goal." This partnership aligns with Crypto.com’s broader strategy of associating with major global sporting events, having previously partnered with iconic entities like Formula 1, UFC, and the FIFA World Cup Qatar 2022. By linking with the UEFA Champions League, Crypto.com is poised to tap into one of the most passionate and expansive fan bases in the world, furthering its mission of driving cryptocurrency adoption on a global scale. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #cryptocurrency #football #crypto #footballlovers

𝐓𝐡𝐞 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 𝐋𝐞𝐚𝐠𝐮𝐞 𝐄𝐦𝐛𝐫𝐚𝐜𝐞𝐬 𝐍𝐞𝐰 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐒𝐭𝐫𝐞𝐚𝐦𝐬: 𝐂𝐫𝐲𝐩𝐭𝐨 𝐚𝐧𝐝 𝐁𝐞𝐭𝐭𝐢𝐧𝐠! 💡The landscape of sponsorship in the UEFA Champions League is undergoing a significant shift. Traditionally, more mainstream industries dominated the sponsorship scene, however, two recent developments signal a change in strategy: 💡Crypto.com became the first official cryptocurrency platform sponsor of the Champions League. This three-year deal signifies the growing recognition of cryptocurrencies as a legitimate financial force.  💡bet365 secured the first-ever betting sponsorship with the Champions League. This move reflects the increasing popularity of online gambling platforms among sports fans   💡𝐖𝐡𝐲 𝐭𝐡𝐞 𝐂𝐡𝐚𝐧𝐠𝐞? There are several reasons why the Champions League is probably looking beyond traditional sponsors: 🔎𝐄𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭: The popularity of cryptocurrencies and online betting has grown exponentially in recent years. By including these industries, the Champions League taps into new revenue streams and potentially larger sponsorship deals. 🔎𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐍𝐞𝐰 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Crypto and betting companies have a strong presence among younger demographics. This allows the Champions League to connect with a growing and influential audience segment 🔎𝐃𝐢𝐯𝐞𝐫𝐬𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: By incorporating different industries, the League spreads financial risk and avoids over-reliance on any one sector 💡It will be fascinating to see which new industries emerge and how these new sponsorships shape the fan experience and commercial landscape of one of the world's most watched sporting events. The future of sports is undoubtedly digital! #sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #championsleague #crypto #igaming #betting #digital UEFA Champions League

⚽ Crypto.com teams up with UEFA Champions League! 🚀 Crypto.com has just inked a landmark sponsorship deal with the UEFA Champions League, pushing the boundaries of crypto adoption in sports. This partnership marks a major milestone and aligns with the increasing synergy between blockchain technology and global sports. 🔑 Key Points: 🌐 The partnership promises to bring exclusive Crypto.com branding rights across UEFA Championship platforms. 📈 Over 380 million football fans worldwide will now be exposed to the Crypto.com brand, accelerating mainstream crypto awareness. ⚡ Crypto.com users can look forward to unique benefits, including exclusive access to matches and priority event perks. 💡 "This collaboration is a groundbreaking step towards our mission to mainstream cryptocurrency," said Crypto.com's CEO. "We're bringing the worlds of crypto and sports closer than ever before." Imagine the impact of combining the passion of football with the power of blockchain technology! This is a defining moment for both industries, paving the way for even more dynamic integrations in the future. How do you think this partnership will influence the perception and adoption of cryptocurrencies globally? 🔥 Join the conversation now and share your thoughts! #Crypto #Blockchain #UEFAChampionsLeague #CryptoAdoption #SportsAndCrypto Read More:

🏀 𝐂𝐫𝐲𝐩𝐭𝐨.𝐜𝐨𝐦 𝐛𝐚𝐜𝐤𝐬 𝐬𝐩𝐨𝐫𝐭𝐬 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 🏀 Crypto.com may not be the largest crypto exchange in the world but they are leading a bold marketing charge, leveraging high-profile sponsorships like the iconic Crypto.com Arena to build global brand recognition. This forward-thinking approach is inspiring others in the industry. Take Polkadot for example, who are currently voting on a rumoured $8.8m training kit deal with Inter Miami CF, following their sponsorship of Conor Daly in the Indy 500. ⚽ By placing their brand on the training kits of a globally recognized team and the Indy 500 car, Polkadot is reaching a massive audience and generating excitement about blockchain technology. 🧱 🏆 𝐖𝐡𝐲 𝐚𝐫𝐞 𝐂𝐫𝐲𝐩𝐭𝐨 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐚 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲? 🏆 🤩 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: Imagine LeBron James playing in an arena named after your company! Crypto sponsorships are planting a seed in the minds of millions, fostering curiosity and interest in cryptocurrency. 🌍 𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚 𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Sponsorships transcend borders, spreading the word about crypto on a massive scale. 🏅𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐓𝐨𝐩 𝐓𝐚𝐥𝐞𝐧𝐭: These sponsorships can introduce the world of crypto to talented individuals, potentially attracting them to build the future of the industry. 𝐓𝐡𝐞 𝐅𝐥𝐢𝐩𝐬𝐢𝐝𝐞 🔄 - 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐨𝐫 𝐒𝐄𝐂 𝐒𝐜𝐫𝐮𝐭𝐢𝐧𝐲? 😱 President of Crypto.com, Eric Anziani acknowledges that increased scrutiny from the SEC is a consideration, but their commitment to responsible engagement with regulators suggests a path forward for the entire industry and outweighs the risk. 𝐓𝐡𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐢𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐂𝐫𝐲𝐩𝐭𝐨 𝐬𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞. 𝐓𝐡𝐞𝐲 𝐨𝐟𝐟𝐞𝐫 𝐚 𝐰𝐢𝐧-𝐰𝐢𝐧 𝐟𝐨𝐫 𝐢𝐧𝐝𝐢𝐯𝐢𝐝𝐮𝐚𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐞𝐧𝐭𝐢𝐫𝐞 𝐜𝐫𝐲𝐩𝐭𝐨 𝐬𝐩𝐚𝐜𝐞. Share your thoughts on crypto sponsorships in the comments below! #sportquake #sportsponsorship #cryptocurrency #crypto.com #sponsorship

The crypto sector often faces negativity, especially when connected to sports clubs. While it's true that the industry has its controversial aspects, it's also incredibly diverse. To label the entire sector under one sweeping comment would be short-sighted. One particularly controversial area is the MEMECOIN sector. These tokens, inspired by internet memes, characters, people, or animals, can often be seen as pure cash grabs and should be kept away from sports. However, some MEMECOINS are evolving into global brands with billions of dollars in backing. At Capital Block, we act as a connector within this space, ensuring we conduct thorough due diligence on crypto brands before linking them to sponsorship opportunities with the clubs we work with. We're excited to announce our latest collaboration with a $2 billion client, whom we are working with across Germany around the UEFA Euro 2024. If you would like to understand how we can help support your team when considering a crypto sponsorship deal please do reach out. #memecoins #sponsorship #football

In the fast-paced world of cryptocurrency, standing out is a challenge—but sports sponsorships are proving to be a game-changer. Here’s why: 1️⃣ Unmatched Global Visibility: The The Premier League alone has seen crypto firms invest £130 million in sponsorships for the 2024/25 season, a 30% year-on-year increase. With audiences spanning continents, these deals position brands like OKX and Crypto.com front and center with millions of fans worldwide. 2️⃣ Strategic Revenue Opportunities: With tighter regulations on gambling ads in the UK, crypto brands have stepped up, filling sponsorship gaps and aligning themselves with trusted sports properties. This trend reflects not just a branding play but a strategic move to replace legacy advertisers. 3️⃣ Cultural Relevance and Trust: From Crypto.com’s sponsorship of the UEFA Champions League to Kraken Digital Asset Exchange’s partnerships with Tottenham Hotspur Football Club and Atlético Madrid, these collaborations signal legitimacy and trustworthiness, crucial for mass adoption. At Capital Block, we understand the unique value sports sponsorships bring to crypto brands. Whether you’re looking to amplify awareness or craft innovative sponsorship strategies, we specialize in connecting you with global sports audiences. #CryptoMarketing #SportsSponsorship #BrandStrategy #sport #media #agency

UEFA Champions League Welcomes New Sponsor: Crypto.com 🤝 UEFA and Crypto.com have announced a new partnership, with Crypto.com becoming an official sponsor of the UEFA Champions League. This collaboration brings blockchain technology and digital innovation to one of the world’s most prestigious football tournaments. The cryptocurrency industry has rapidly entered the sports sponsorship scene, though not without challenges. Recently, other crypto-related sponsorships, such as in Formula 1, have faced difficulties, raising questions about long-term stability. Despite this, Crypto.com’s move into football highlights the continued integration of tech companies in global sports. At Above Sports, we are closely watching how these trends develop across industries and how they shape the future of sponsorships. 💬 How do you see the role of crypto evolving in sports sponsorships? #UEFA