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B2B manufacturers are exploring digital change and how to kickstart their digital transformation journey. In May, Apply Digital partnered with commercetools and The Manufacturer to present the “Digital Change with Renishaw” webinar. Following the webinar, we produced a series of short videos of key parts of the conversation. This first installment of our eight-part series discusses how customer expectations have changed and B2B manufacturers need to match if not rival B2C experiences. Watch the full webinar here: https://lnkd.in/gwb5qzqW #DigitalChange #Webinars #B2B

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