Atteline’s Post

Our KSA Client Director, Sherif Ghanem, recently dove into the cutting-edge world of media intelligence at CARMA's Best Practice PR Measurement in the Age of AI event in Riyadh. Bringing together senior PR leaders, the gathering sparked profound conversations about how artificial intelligence is transforming the way we understand and leverage media insights.     Connecting with industry visionaries like Mazen Nahawi (CARMA's CEO) and Abeer Alessa (CEO & Co-Founder of The Bold Group) and Andrew Bone (Managing Director, APCO Worldwide), he explored the transformative potential of AI-driven media strategies.     As we continue to push the boundaries of PR measurement, events like these remind us that the future of our industry is not just about tracking numbers - it's about intelligent, strategic understanding.    #PR #AIInnovation   

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Sherif Ghanem

KSA Client Director at Ruder finn

1mo

Thank you, Mazen, for your inspiring insights at the event. It was a pleasure exploring AI’s impact on media intelligence with such visionary leaders. Excited to see how we can shape the future of PR measurement together!

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