Atteline

Our KSA Client Director, Sherif Ghanem, recently dove into the cutting-edge world of media intelligence at CARMA's Best Practice PR Measurement in the Age of AI event in Riyadh. Bringing together senior PR leaders, the gathering sparked profound conversations about how artificial intelligence is transforming the way we understand and leverage media insights.     Connecting with industry visionaries like Mazen Nahawi (CARMA's CEO) and Abeer Alessa (CEO & Co-Founder of The Bold Group) and Andrew Bone (Managing Director, APCO Worldwide), he explored the transformative potential of AI-driven media strategies.     As we continue to push the boundaries of PR measurement, events like these remind us that the future of our industry is not just about tracking numbers - it's about intelligent, strategic understanding.    #PR #AIInnovation   

Throwback to a Sparkling Celebration of Jewelry Innovation.   Earlier this month, the Dubai Business Group for Gold and Jewelry Designers launched the International Jewelry Design Award 2024 and The Dubai Jewel Narratives Members' Exhibit. These events showcased global talent and celebrated Dubai's rich heritage in jewelry design.    A huge congratulations to the incredible winners, including Zahra Deghanabnavi, Sumayah Al Jaede, Mansi Periwal, and Budoor Al-Budoor!     With exceptional support from industry pioneers Azza Al Qubaisi, HRD Antwerp, and JGTD, these events set new benchmarks in design excellence.  #DesignInnovation #JewelryAwards #JewelryDesign

In a thought-provoking conversation, Ruder Finn's AI Advisory Council Chair, Zack Kass, recently sat down for an exclusive interview with Riyadh Daily to discuss how artificial intelligence is shaping the Kingdom's future. From supercharging entrepreneurship to transforming healthcare and renewable energy, AI isn't just supporting Vision 2030 – it's accelerating it. Read the full interview here: https://shorturl.at/9XFIS #Sauditech #AIinnovation #FutureofSaudi #Digitaltransformation #NEOM 

The UAE’s media landscape is evolving rapidly - print is fading, digital dominates, and journalists seek standout stories. How can #PR professionals cut through the noise?   Our Associate Account Manager, Adnan Wahidi, shares insights on: - Why #digital-first strategies are essential - Perfecting pitches for #Dubai’s unique market - The power of post-event follow-ups 🔗 Read more here: https://shorturl.at/u6isX

Our Managing Director & Founder, Sophie Simpson, joined industry leaders yesterday at the PRCA MENA Annual Conference, offering her expert insights on the power of data, the importance of pushing back against digital overload, and the need for continuous upskilling in PR. Sophie’s participation in a thought-provoking panel discussion encouraged us to reflect on PR’s evolving role in today’s digital landscape, inspiring us to think critically about the future of our industry. Thank you, PRCA MENA, for hosting such an insightful event! #atteline #PRCAMena #PublicRelations #Communications #Media

Our very own Sophie Simpson will be a panellist at the PRCA MENA Annual Conference 2024! Join us on 14th November at Taj Dubai, where she’ll be sharing key insights alongside industry leaders. This year’s theme focuses on the evolving role of PR in the digital age, the future of the industry, and much more. Looking forward to seeing you there for an inspiring day of insights and connections. #atteline #PRCAMena #PRCAMenaAnnualConference #PublicRelations #Communications #Media

Are you a creative genius passionate about social media and keeping up with the latest trends? 🌟   We're looking for a dynamic Account Executive to join our vibrant social team in Dubai! If you have a talent for producing standout content for amazing clients, thrive in fast-paced environments, and are fluent in English and Arabic, we’d love to hear from you!   Should you meet our requirements below, send your CV to careers@atteline.com with the subject heading ‘Account Executive (Social Media): Dubai'.   Requirements:  A passion for all things social! 💖 1-2 years of experience in social media Fluency in Arabic (written and spoken) 🌍

Are you a creative genius passionate about social media and keeping up with the latest trends? 🌟   We're looking for a dynamic Account Executive to join our vibrant social team in Dubai! If you have a talent for producing standout content for amazing clients, thrive in fast-paced environments, and are fluent in English and Arabic, we’d love to hear from you!   Should you meet our requirements below, send your CV to careers@atteline.com with the subject heading ‘Account Executive (Social Media): Dubai'.   Requirements:  A passion for all things social! 💖 1-2 years of experience in social media Fluency in Arabic (written and spoken) 🌍

The phrase "Do it for the plot" is often used by Gen Z in a sarcastic, playful way. But could this mindset influence PR? And if so, how significant is the impact? Our Associate Account Executive & Copywriter, Lemuel San Gabriel, dives into why Gen Z’s "plot-driven" mindset is transforming PR, and how brands can leverage this trend to create more authentic, story-driven campaigns. 🔗 Read the full story now! https://shorturl.at/FYHFN #PR #genz #stroytelling

PR, NBA & the Middle East – what do they have in common? Discover the powerful link in our latest blog by Account Executive Alain Selfani, where he explores how PR isn't just about managing an image, but about crafting a legacy. 🔗 Read the full story now! https://shorturl.at/DM9gC #PRStrategy #NBA