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Tired of chasing Millennials? Generational stereotypes are failing marketers! This article by Chris Robson dives into why these labels fall short and what you REALLY need to focus on to win over your audience. Read the full article here to learn why it's important to ditch the stereotypes and start understanding your customers as individuals: https://lnkd.in/gQA2zrpc #marketing #generations #audiencedevelopment #MarTech

Is Your Business Ready for the Evolution of Decision-Making? Decisions define directions. In the ever-evolving landscape of consumer behaviour, an interesting shift has been observed in decision-making within households. Gone are the days when parents were the sole architects of family plans, especially travel. The digital era has ushered in a new cohort of decision-makers: Millennials and Gen Z. At WanderOn, our alignment with this change from inception has proved instrumental. Recognising and catering to these digital natives — who prefer to make 85% of their purchases online — has not only allowed us to capture but also dynamically engage with the real influencers within families. This strategic focus garnered an unexpected yet welcomed result: a significant 20% revenue boost from family/customised trips last year, achieved without traditional marketing spend. This success story underpins our enthusiasm for deeper engagement with this demographic, promising an exciting trajectory as we develop offerings tailored for Millennials and Gen Z. Their influence within households is undeniable and growing. Businesses attuned to these changing dynamics stand to gain immensely, both in market relevance and financial performance. Let's embrace this shift and innovate to meet the needs of today's decision-makers. 🌀 𝗠𝗼𝗯𝗶𝗹𝗲 𝗙𝗶𝗿𝘀𝘁: 𝗔 𝗣𝗮𝗿𝗮𝗱𝗶𝗴𝗺 𝗦𝗵𝗶𝗳𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗖𝗮𝗻'𝘁 𝗜𝗴𝗻𝗼𝗿𝗲 In today's fast-paced digital world, where 95% of social ads impressions occur on mobile devices, a significant disconnect remains in marketing strategies that prioritise desktop formats. This oversight can lead to a misalignment with consumer behavior, ultimately affecting engagement and conversion rates. Understanding and adapting to mobile-specific user expectations — from interface design to conversion funnels — is crucial in crafting experiences that resonate. Desktop-centric approaches overlook critical aspects such as context-specific use, differing click patterns, and conversion pathways inherent to mobile usage. To thrive in this mobile-dominant marketplace, aligning strategy with user experience is non-negotiable. Ignoring this evolutionary shift not only risks losing traffic but also cedes ground to more adaptable competitors.

Generation Z – America’s youngest adult generation – is starting to flex its financial muscle. And if you aren’t tailoring your marketing strategies to include Gen Z, you’re missing out. This week, we’re discussing existing research on the unique characteristics, preferences and behaviors of Gen Z consumers and how your business can effectively market to this demographic, capturing their attention and earning their loyalty. Read the latest from our blog: Marketing to Gen Z: Understanding the Next Generation of Consumers https://ow.ly/OJvr50ScHqz #MischaComm #smallbusiness #smallbiz #marketing #GenZ #GenZmarketing

Marketing is evolving at lightning speed, with new ways to reach, connect, and engage with consumers emerging every day. As consumer preferences shift in sync with demographics, it's important for brands to stay on top of the latest trends. This article provides a comprehensive analysis of the changes taking place in the industry.   Here are some key takeaways from the article:.   Focus for Brands has started shifting from -> Millennials to Gen Z -> Funnels to Loops -> AIDA (Awareness, Interest, Desire, Action) to IECL (Inspiration, Exploration, Community, Loyalty)   The marketing formula for tapping into Gen Z audiences for brands now focuses on …..   *Inspiration* - Decoding what inspires Gen Z uncovers how they really navigate the world - where, how and why they favor brands along the way. >> Brands present at the right place and right time to spark inspiration is key.   *Exploration* - Gen Z craves in-depth product insights upfront & now. They are smarter than we'd like to credit them and leave no stone unturned in the exploration, thus demanding seamless access to information from brands. >> Brands sharing customer reviews earlier on will bode well and leave a mark with Gen Z.   *Community* - The secret to click with Gen Z is to make them feel part of a community and inviting them to explore a whole new universe of relevant touchpoints >> Brands thinking of experiential marketing at the forefront of their strategy will have an edge in engaging Gen Z.   *Loyalty* - Brands need to focus on building relationships with Gen Z that are reciprocal in nature moving beyond expecting repeat purchases alone as a form of loyalty. >> Brands looking to incorporate (UGC) user generated content as part of their engagement strategy will be a step closer to achieving loyalty   If you're looking to stay ahead of the curve in marketing, this article is a must-read. Check out the link in the comments for more insights. #marketinginsights #marketingtrends #marketingfunnels #marketingloops #experientialmarketing #genzmarketing  

Is GenZ really rewriting the marketing funnel? Well, yes and no. But let’s try and be more clear.   If you are targeting Gen Z in the same way you do with their parents from the Gen X or elder Millennials generation, with the same messages and intent, then things have indeed changed. However, if you take a step back and look at the bigger picture, it's really not as complicated as you may think. Gen Z and Millennials are content-mature generations, despite their young age. They have consumed an enormous amount of information, making it harder to grab their attention. Being global consumers, they may already be familiar with your brand or can easily discover it if they wish to.   So, how can you win their attention, interest, desire, and ultimately lead them to take action?   The answer is simple, but not easy nor for the faint-hearted. You need to become a better version of your brand by inspiring them, creating a community where they feel they belong, and one that they wish to contribute to and help grow.

⚠ 8 SIGNS THAT YOUR MARKETING STRATEGY SUCKS ❌ 1. You’re targeting Millennials/Gen Z/Boomers To say that everyone born in an era share the same behaviour, beliefs and preferences is absurd. Segment and target based on relevant market behaviour, not age. BBH London has published research that proves this: https://lnkd.in/gca_7eHA ❌ 2. You're being ‘agile’ I don’t care what McKinsey says, being ‘agile’ is just another term for “Uh, we don’t have a plan so lets just wait and see what happens.” While being able to react to the market is important, it does not replace the need for an actual strategy. Sorry. ❌ 3. You have generic goals Being ‘innovative’, ‘increasing sales’ or ‘best-in-class’ are not strategic goals. Strategic goals are specific to your business - clearly defined objectives that are targeted, measurable and have a firm deadline. ❌ 4. Your media spend is 100% {insert channel here} Media neutrality. 2 words with heavy implications. Putting 100% of your marketing budget into any one channel exclusively is guaranteed to kill the effectiveness of any campaign. Choose your media based on your strategic goals for the year. ❌ 5. You have a content/social/influencer strategy Don’t confuse tactics with strategy. Social, influencers, emails and blogs are a means to an end. Don’t make a specific channel a goal - articulate how it will help you fulfill your strategic objectives. If it can't, don't use it. ❌ 6. You don’t know how much ROI your campaigns will generate The old “half my marketing budget is wasted..." joke shouldn’t be your reality. Work out how much revenue each strategic objective is expected to deliver. Your CFO will love you for it. I explain how to do it here: https://lnkd.in/gajuQVW4 ❌ 7. You have no research budget No research budget means no research, which means your strategy is based on assumptions, guesses and wishful thinking. Market research is the essential first step to creating an effective strategy. It doesn’t cost as much as you think. Here's what you need to succeed: https://lnkd.in/g6sK4btB ❌ 8. Your positioning can’t fit into a single slide If your brand mission, vision or statement includes maps, flow charts, or multiple pages of text, you are in trouble. Consumers are never going to remember more than two or three things about your brand. You need to choose these things wisely and bake them into everything you do. What did I miss?

Marketing is the lifeblood of self-storage - getting your message out to prospective customers and (hopefully!) converting them into actual customers is clearly key. But the same message doesn't work for all sectors of the market ... a useful guide to marketing to Millennials and Gen Z: https://lnkd.in/eehiQ5vC

Attention owners, CEOs, and marketers. Read this if you want to do marketing right, and then follow Ian Barnard because he's one of the few marketers out there who marries the left and right brain in marketing. His content is 🔥.

Introducing The GenLenZ™ blog series. In the first edition of this series, Brayden Foreht asks a compelling question: Should we determine someone's generation based on when they enter the workforce, or by their birth year? Brayden was born in 1996, so according to pewresearch, that would make him the last of the Millennials. Yet, had he been born a few months later – say January 1997 instead – would that really be the differentiation of being a Gen Z over a Millennial? It was this line of thinking that began to spur many questions, such as: ❓Can generations be defined accurately? ❓What are the differentiating factors across generations? ❓How can they be measured? ❓Are any noted differences truly the product of generational factors? ❓Can age and period effects be isolated enough to accurately gauge whether generational distinctions are significant and meaningful? The goal of this series is to de-mystify the concept of generation, and temper the notion that generation is a useful segmentation while providing an effective alternative. READ MORE: https://loom.ly/EUkj4_s #JGC4B2B #Marketing #TheGenLenZ #Print #Millennials #GenZ #GenX #Boomers #Generations

Social media usage is rising across all age groups, and generational marketing strategies help brands expand market share and maintain relevance. As a demographic, Gen Z cares about authenticity and direct engagement. Discover what drives millennials and baby boomers to help you build a social strategy that resonates across the board: https://lnkd.in/gMU8s2kn #generationalmarketing #marketingacrossgenerations #knowyouraudience