b-f-t-m / innovation marketing firm’s Post

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- "Skatable" sculpture. I firmly believe that this blend of culture, art, and sports is no accident. Just kidding, of course. With the Paris 2024 Olympics set to begin in a few days, the Centre Pompidou has unveiled a new PoMo-style skatepark on its renowned forecourt to celebrate the event. The Cycloid Piazza, a skateable sculpture created by artist Raphael Zarka in collaboration with Jean-Benoît Vétillard, features a vibrant combination of geometric shapes and bold colors. The street skatepark includes a bright blue half-pipe along with a variety of quarter pipes, half-bowl stairs, and manual pads for performing tricks. This skatepark serves not only as a sporting venue but also as a cultural hub, merging skate culture, art, music, and sports. It welcomes both amateur and professional skateboarders to enjoy and showcase their skills. 🙌 What’s your take? # 378 ART, France 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

As the Olympics wrap up this weekend, it’s a great time to reflect on the remarkable graphic design that has defined these global events over the years. 🏅 At Studio North, we’ve been discussing the evolution of Olympic branding, from the much-debated London 2012 logo to the current Paris 2024 emblem. Here are some of our favourites: • Atlanta 1996: The flame turning into stars is a highlight. It combines ancient Greek symbolism with a modern twist, using gold for medals and green for Atlanta’s trees. 🇺🇸 • Mexico 1968: This design, featuring the Olympic rings and the year, reflects Mexican culture through Huichol patterns. 🇲🇽 • Helsinki 1952: Simple yet striking, this logo uses Finland’s national colours and a clean design to create a meaningful symbol of Olympic tradition. 🇫🇮 As we wrap up the 2024 Olympics, we’d love to know—what’s your favourite Olympic logo design? 🏟️ #Olympics2024 #GraphicDesign #StudioNorth #Branding #OlympicLogos #DesignHistory #Atlanta1996 #Mexico1968 #Helsinki1952

It's no secret that design plays a critical role in making sports a more accessible experience for everyone. In this WDO exclusive article, designers from our 2023-2025 Young Designers Circle highlight powerful examples that are shaping the future of inclusive sports design - from stadiums, to helmets and uniforms. Read the feature 🏟️ https://lnkd.in/eKFDdFKf #design #designforsport #sportsdesign #inclusivedesign

The Paris Olympics are just around the corner with the start on July 26. While it will surely bring plenty of sporting excitement, there is also much to see by way of new design, architecture and visuals. See this fascinating magazine Dezeen section, that is devoted to the Olympic games and brings to us a variety of new designs – from innovative timber structures to restauration of Grand Palais and medals, posters, hats and so much more.   The Olympic games offer a massive opportunity to mobilze the cultural legacy and contemporary thought for plenty of new experiences. The breadth of this fusion is striking. Just see that utopian poster for the games or marvel at the depth of thinking behind the design of the models, created by the jeweller Chaumet with real pieces of Eiffel tower in them. And maybe you get those French Revolution inspired mascot hats somewhere? How could you have Paris with out the revolution. But there is also a very serious, profound side to these ideas – sustainability, “green” approaches and salvaged materials all play central role here.   Have a look at this section of Dezeen and browse for your own favorite content. It does offer an inspiration to create something new for pretty much any occasion or business initiative:   https://lnkd.in/gr4mWzx7   #innovation #parisolympics #olympicgames #design #architecture #trends #vision #ideas #paris

Asignatura: Patineta by Fragmentario. Unleashing creativity on four wheels, Fragmentario transforms Kvadrat Really’s Textile Board into a skateboard in collaboration with Autóctono, a Venezuelan skateboarding platform, and the children from Ciudad de los Muchachos in Barquisimeto, Venezuela. Selected for their diverse perspectives that are not usually part of traditional design projects, the project’s young participants crafted 20 skateboards from Kvadrat Really Textile Board to share with their fellow residents at Ciudad de los Muchachos. Learn more about Asignatura: Patineta by Fragmentario here, https://lnkd.in/dhG5Z_X7 #kvadrattextiles #Fragmentario #ReThink #kvadratcreate

Learn more about Asignatura: Patineta by Fragmentario here, https://lnkd.in/dhG5Z_X7 #kvadrattextiles #Fragmentario #ReThink #kvadratcreate

One of the more enjoyable hats I sometimes have to wear (albeit one of the most stressful and unpredictable.) Yesterday we found a tiny hole in the British weather to shoot the campaign images for the forthcoming #EDIT003 collection, which features exclusive new art from the brilliant Remi Rough. This is the third time now working with award-winning photographer Fergus Coyle who is also a very experienced long distance cyclist (and KOSTÜME customer) and so intrinsically gets what the brand is about. It was also the first time working with Ruben Cleghorn capturing some BTS footage, who also brought some good energy. As a small independent brand trying to do things differently, we simply couldn't do what we do without the support of other passionate creatives, who also want to see - and be a part of - change. And who are happy to lean in to the chaos that is working with a #startup. We ended the day in the dark on a closed Motorway roundabout in rapidly falling temps doing laps on an electric cargo bike while the models (and Ruben on a skateboard) chased us down. And yes, that's my hand in the shot. One thing about being a #founder? There's never a dull day. Tomorrow: London for some very exciting meetings! If you want to stay in the know about #EDIT003 (and more upcoming releases) give KOSTÜME a follow. #cycling #roadcycling #kostüme #cyclingapparel #remirough #ferguscoyle #behindthescenes #wearableart #limitededition #madetoorder #sustainablefashion

We're back with logo of the week! This week, Brian Sena explores the evocative and descriptive Boston Red Sox logo in 2 parts, all while wandering the bustling streets of Boston. Designed in 1972, this is one of the most recognizable logos in all of sports. Watch the video to learn more! What are your favourite sports logos? Let us know in the comments. #logodesign #logo #redsox #boston

🚀 Transforming Sports Luxury: The Brand Style of Inter Padel Club 🚀 At QLO, we believe a brand is more than a logo—it’s a lifestyle, an experience, and a connection. Our recent project with Inter, an elite padel club in California, embodies this philosophy. We took the Inter brand to new heights, merging prestige and modernity to captivate a new generation of athletes. 🎨 Sophisticated Yet Bold Aesthetics Inter’s color palette and typography reflect its exclusive positioning. By blending deep tones with contemporary accents, we created a luxurious yet vibrant style that appeals to both established players and young audiences seeking something exceptional. 🔗 Elevating Brand Interaction Every detail was designed to foster engagement. From intuitive web layouts to impactful print materials, Inter’s identity is cohesive and immersive, resonating with a community that values luxury, sport, and innovation. At QLO, we pride ourselves on building brands that do more than stand out—they inspire loyalty and elevate experiences. Interested in taking your brand to the next level with a thoughtful, bold design? Let’s talk! #QLOAgency #InterPadel #BrandIdentity #BentoGrid #DesignInnovation #LuxurySports #Padel #CreativeAgency #VisualBranding

🔵🔴 FC Barcelona dominates with a vibrant palette of gold, blue, burgundy, red, yellow, and black. The Miami Heat stands out with its bold red, black, and yellow branding. Meanwhile, the New York Yankees make a statement with their classic midnight navy blue, crisp white, and striking red. If they can own their branding hues, why shouldn’t you? 🤔 Having unique branding colors is a game-changer, no matter if you’re a pro team, a local club, or an independent creator. 🚀 With our new Kickly 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐥𝐨𝐫 𝐟𝐞𝐚𝐭𝐮𝐫𝐞, you can lock in your signature hues and streamline your design process like a pro. Your saved brand color scheme will appear at the bottom of each template. You just have to click to apply them and watch as your design comes to life with the unique flair of your brand. And now, with this new feature, no more hunting down those hex codes or guessing the right shade; your colors are ready to go at the click of a button. The Brand Colors feature is available to all Kickly users. Ready to dominate the field with your unique look? So, suit up, dive in, and let your brand colors lead the charge. ⚡ #smsports #sports