🚀 Digital Commerce Innovator | "Trade Dilution" Strategist | Enhancing Brand & Retail Partner Synergy
Don't like the way your brand shows up on retail partner websites? 👀 It's a common hurdle but one that is often overlooked, let's dive into the challenges and solutions: What are the challenges? 🚨 🚧 Campaign assets not visible enough 🚧 Products misplaced or poorly ranked on key product listing pages (PLPs), making them invisible to potential customers 🚧 Inaccurate product information, from descriptions to images, leading to a mismatch between expectation and reality 🚧 A notable absence in search results for key terms, reducing discoverability 🚧 Limited or non-existent marketing support on retail partner social channels, diminishing brand visibility 🚧 Compliance issues relating to sale prices, embargo dates, and level of marketing support promised for a campaign activation What are the solutions? 💡 Opening dialogue with retailers is a traditional approach, yet it's often met with limited success due to their broad brand portfolios. A more direct and effective strategy involves: 🎯 Digital Shelf Health Monitoring Not the generic type offered by many SaaS platforms, but a bespoke solution capable of integrating with third-party sellers without direct API access. This approach ensures every aspect of your product listing is scrutinised and optimised, from titles to tags. 🎯 Compliance Monitoring Tools Essential for ensuring that retail partners adhere to agreed promotional activities and pricing strategies, safeguarding your brand's integrity. 🎯 Social Listening Tools Beyond basic SaaS offerings, these tools must penetrate third-party data, providing insights into how your brand is discussed and perceived across social channels. What kind of impact can these have? 🚀 Many varying factors are involved but most of our deployments are generating a 10-18% increase in weekly unit sales with each retail partner a brand works with. Interested in transforming your brand's wholesale presence? Let's start a conversation on how bespoke solutions can elevate your brand above the rest. #DigitalShelfHealth #BrandVisibility #RetailInnovation #ComplianceMonitoring #OnlineRetailIntelligence
Digital Marketing Strategist | Helping Clients Reduce CAC by 30% While Increasing Sales by 34% Through Data-Driven Digital Marketing Strategies
8moExciting insights on brand visibility challenges and solutions in the online retail space! 💡 Paul Banks