Media Marketing Delhaize’s Post

Debunking common myths about promotions and discounts! Discover how strategic offers can boost your brand without sacrificing value. Myth 1: Frequent Discounts Devalue Your Brand Myth Buster:Offering strategic and time-limited discounts can actually enhance brand value by creating a sense of urgency and exclusivity. When done correctly, discounts can attract new customers and boost loyalty among existing ones without harming long-term brand perception. Myth 2: Only Deep Discounts Drive Sales Myth Buster:Moderate discounts, when paired with strong marketing and perceived value, can be equally effective. Promotions such as "Buy One Get One Free" or bundled offers can drive significant sales without the need for drastic price cuts. Myth 3: Discounts Only Attract Bargain Hunters Myth Buster:Well-targeted discounts can attract a broader range of customers, including those who may not typically seek out deals but are motivated by added value. Personalization and segmentation are key to ensuring promotions resonate with the right audience. Myth 4: Promotions Should Only Be Used to Clear Outdated Inventory Myth Buster:Promotions can be strategically used for various purposes, including launching new products, rewarding loyal customers, and stimulating off-peak sales. They are not limited to clearing stock but can be part of a broader marketing strategy. Myth 5: Discounts Always Lead to Lower Profit Margins Myth Buster:While discounts can reduce margins on individual items, they can increase overall revenue by driving higher sales volumes and attracting repeat customers. When planned carefully, promotions can improve profitability through increased customer lifetime value. Myth 6: Seasonal Discounts Are the Only Effective Promotions Myth Buster:Non-seasonal promotions, such as flash sales, loyalty programs, and referral discounts, can be highly effective. Consistent and varied promotional strategies keep customers engaged year-round. Myth 7: Online Discounts Will Cannibalize In-Store Sales Myth Buster:Integrated omni-channel promotions can drive both online and in-store traffic. Offering exclusive in-store discounts or buy online, pick up in-store (BOPIS) options can complement online promotions and enhance the customer experience across all channels. #MarketingStrategy #CustomerLoyalty #SalesBoost #MarketingMyths #Promotions #Discounts #CustomerAttraction #BusinessGrowth #BrandValue #SalesStrategy #RetailMarketing #CustomerEngagement #MarketingTips

Don't like the way your brand shows up on retail partner websites? 👀 It's a common hurdle but one that is often overlooked, let's dive into the challenges and solutions: What are the challenges? 🚨 🚧 Campaign assets not visible enough 🚧 Products misplaced or poorly ranked on key product listing pages (PLPs), making them invisible to potential customers 🚧 Inaccurate product information, from descriptions to images, leading to a mismatch between expectation and reality 🚧 A notable absence in search results for key terms, reducing discoverability 🚧 Limited or non-existent marketing support on retail partner social channels, diminishing brand visibility 🚧 Compliance issues relating to sale prices, embargo dates, and level of marketing support promised for a campaign activation What are the solutions? 💡 Opening dialogue with retailers is a traditional approach, yet it's often met with limited success due to their broad brand portfolios. A more direct and effective strategy involves: 🎯 Digital Shelf Health Monitoring Not the generic type offered by many SaaS platforms, but a bespoke solution capable of integrating with third-party sellers without direct API access. This approach ensures every aspect of your product listing is scrutinised and optimised, from titles to tags. 🎯 Compliance Monitoring Tools Essential for ensuring that retail partners adhere to agreed promotional activities and pricing strategies, safeguarding your brand's integrity. 🎯 Social Listening Tools Beyond basic SaaS offerings, these tools must penetrate third-party data, providing insights into how your brand is discussed and perceived across social channels. What kind of impact can these have? 🚀 Many varying factors are involved but most of our deployments are generating a 10-18% increase in weekly unit sales with each retail partner a brand works with. Interested in transforming your brand's wholesale presence? Let's start a conversation on how bespoke solutions can elevate your brand above the rest. #DigitalShelfHealth #BrandVisibility #RetailInnovation #ComplianceMonitoring #OnlineRetailIntelligence

Demystifying B2B Marketing: Strategies & Trends Ruling 2024 This comprehensive guide dives deep into the hottest B2B marketing trends and strategies to conquer 2024, including: • Personalized Customer Experience • Content Marketing  • Account-Based Marketing • Rise of Omnichannel Strategies • The Role of AI and Automation • Agile Marketing Practices To read more from this article by mike keenan for Shopify, click on the link below: https://lnkd.in/du9_8F3f #ZernyExperiential #MarketingConsultants #StrategicMarketers #PR

How does an 8-figure beauty & wellness brand continue to grow by 600% year-over-year? Here's the secret: 1️⃣ Segmentation 2️⃣ Personalization 3️⃣ Automation 4️⃣ Multiplication This 10-figure strategy is what I use to send a billion+ emails annually and generate $345M in revenue. Our four-stage strategy works for every type of brand imaginable because it does one thing: Unlocks the revenue potential sitting on your list.  You simply can't skip a stage. Which is why majority of revenue is coming from automations.  Still work to do, though: I want to get campaign revenue up more.  But now, with 600% revenue growth, we have the leeway and cash to get it done.  Ask yourself: do you have an email & SMS strategy? Or just tactics? --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

Venue owners are constantly seeking ways to enhance the customer experience and drive business growth. One of the most effective yet often overlooked tools? Free Wi-Fi! 📶 Here's how Guest Wi-Fi marketing transforms your venue: 1️⃣ Create Loyal Customers: Free Wi-Fi makes your venue a favorite spot. Collect data on customer preferences and surprise them with personalized promotions. Imagine a diner receiving a discount on their favorite dish – personal touches like these build lasting loyalty! 2️⃣ Understand Your Audience: Gather demographic information to get a clearer picture of your customer base. Tailor your services to meet their specific needs, enhancing satisfaction and retention. 3️⃣ Supercharge Your Marketing: Use Wi-Fi data to segment customers and send targeted promotions. If a customer loves electronics, notify them about sales in tech stores. Precision drives effective marketing campaigns! 4️⃣ Elevate the Customer Experience: Real-time feedback through Wi-Fi marketing solutions helps you quickly address issues and improve the overall experience. Happy customers are more likely to return and recommend your venue. It’s often more than just offering free internet – it's about transforming your customer interactions and driving business growth. Embrace this smart investment to thrive in today's competitive landscape. 🚀 #WiFiMarketing #CustomerExperience #BusinessGrowth #VenueManagement #MarketingStrategy #CustomerLoyalty #DataDriven

Stoked to be back hosting a panel at the UK's best eComm event, Vervaunt's Pulse eCommerce Summit 🎉 , here are the deets: ........... I'll be joined by Bronwen (Finisterre), Sarah (Astrid & Miyu), and Stefan(Represent) to discuss strategy a brand marketing. This is a topic close to my heart as I'm an unshamed brand head. Some things we're going to cover are: - given the bar is as low as it's ever been to starting a brand, is brand marketing the key to cutting through the noise in 2024? - are budgets being redirected from performance to brand marketing? If so, how? - how do you measure the efficacy of a brand campaign? - how do you balance the need for ROI and brand initiatives? However, if you (the internet) have any other burning questions then chuck them in the comments. Don't be a square, get your tickets here: https://lnkd.in/erZwF8py ........... #events

🚀 Fact Friday: Promo Edition! 🚀 Every Friday, I’ll break down a crucial data fact, its calculation, and why it’s a game-changer for #challengerbrands in their retailer pitches and investment strategies. 📊 This week: Promo Metrics 📊 What is a Promotion and why might a #challengerbrand run one? A promotion is a strategic form of communication designed to: ☑ Introduce shoppers to products ☑ Remind customers of existing products ☑ Highlight new products ☑ Sometimes includes a price discount or incentive to buy What sort of promotions do NielsenIQ track? 🥫 Feature: An advertising feature that clearly highlights the monetary benefits for customers at the point of purchase. Why it matters: Having an advertising feature that clearly highlights the monetary benefits for customers at the point of purchase is crucial because it directly communicates the value and savings they can gain, making the product more attractive and encouraging immediate purchases. This strategy can boost sales, enhance customer satisfaction, and strengthen brand loyalty. 🍱 Display: A product is available in a temporary or secondary location. Why it matters: Having a product on display in a store boosts brand visibility and awareness, engages customers through appealing and interactive setups, and encourages impulse purchases. It also provides an opportunity to educate customers about the product’s features and benefits, ultimately enhancing their shopping experience and driving sales. 💳 Multibuy: Buy one get one free/Buy x for £x Why it matters: Running multibuy offers, such as “Buy One Get One Free,” is beneficial for brands as it boosts sales volume, helps manage inventory, attracts more customers, and enhances customer loyalty by providing value. These promotions also give brands a competitive edge by appealing to price-sensitive shoppers. 🔍 Why Promo Metrics Matter to Retailers 🔍 Data on promotional effectiveness is crucial for retailers because it provides insights into how well their promotions are performing. This information helps retailers: ☑ Optimize Marketing Strategies: By understanding which promotions drive sales and which don’t, retailers can refine their marketing strategies to focus on the most effective tactics ☑ Improve ROI: Accurate data allows retailers to allocate their promotional budgets more efficiently, ensuring a better return on investment. ☑ Enhance Customer Targeting: Data analytics can reveal customer preferences and behaviors, enabling more personalized and targeted promotions. ☑ Boost Customer Satisfaction: By offering promotions that resonate with customers, retailers can enhance customer satisfaction and loyalty. 📈 As a #ChallengerBrand understanding and leveraging these metrics can significantly enhance your business strategy and drive success. 📈 ✨📊 Stay tuned for more insights next Friday! 📊✨ #FactFriday #DataDriven #ChallengerBrands #RetailSuccess #PromoMetrics #NielsenIQ

The Use of Consumer Research to Drive Sales!!! The use of consumer research (understanding your customer and the market) has many applications and today, more so than ever, effectively done consumer research can help drive sales for a company. Here are 9 different ways that you can use consumer research to immediately drive sales and support your sales plan:   Abandoned Cart Research - Use consumer research to understand all the reasons why consumers abandon their cart - done effectively this research can lower your abandoned cart percentage significantly Dealer Presentations - Use consumer research to support your dealer meetings and line reviews by conducting consumer research that brings the retailers own customers into the process of assessing your brand/products - done effectively this research can build retailer relations, drive sales, move out competitors Instore Merchandising - Use consumer research to better understand what drives a consumer to your brand/products (instore merchandising, displays, etc.) NPS Survey - Beyond just the standard one question NPS survey, use consumer research to help you understand what your customer thinks about your brand Lead Generation - Use consumer research to build your internal database Brand/Product Awareness - Use consumer research to drive potential customers to your website or specific product page Loyalty Program Integration - Use consumer research to build your loyalty program DTC/Website Review - Use consumer research to understand all aspects of what your customer thinks about your website - in particular what makes them buy, why they don't buy Competitor Analysis - Use consumer research to build a "playbook" of your top competitors - understand their strengths and weaknesses and how your brand can capitalize The use of consumer research provides multiple easy to use opportunities for companies to drive sales. Interested in learning more about how we can drive your sales using consumer research, please feel free to contact me directly. mwalston@legacy1846.com

The retail industry has undergone significant changes this year, at Lead Consultancy, where we have focused on developing retail media network solutions for some of the UK's largest grocery clients in the UK. Retail media networks are playing a vital role in reshaping the retail landscape, offering numerous opportunities for retailers, customers, and suppliers. Lead Global Tech Consultancy explores the transformative potential of in-store media networks and their value proposition within the dynamic retail sector. 📈 Exploring the Lucrative Landscape of Retail Media Networks: In-store media networks are essential in modern retail strategies, using digital displays and interactive content to create engaging shopping environments. With the US retail media market surpassing $60 billion, in-store media networks are a significant and rapidly expanding segment. Advantages for Retailers and Suppliers: 👀 Enhanced Exposure and Visibility: Retailers enhance the shopping experience with relevant information, boosting sales, and fostering customer relationships. Suppliers benefit from targeted advertising opportunities, increasing consumer engagement within the retail space. 💬 Heightened Customer Engagement: In-store media networks provide personalized content tailored to shoppers' preferences, enhancing satisfaction levels and promoting repeat visits and purchases. 📊 Leveraging Data-Driven Insights: Real-time data collection and analysis empower retailers to understand customer behaviour, refine marketing strategies, and improve store performance. Evaluating the effectiveness of in-store campaigns provides valuable insights for ongoing improvements. For more in-depth insights and to discover how Lead Consultancy can assist with your digital transformation initiatives, please visit our website or reach out to us directly.

eCommerce Tip of The Day: 💡 Creating a sense of urgency is a powerful strategy when implementing promotions or discounts for your business. Whether you are offering limited-time sales or exclusive perks to early customers, incorporating a timer on your website banner can effectively communicate the urgency of the offer. This visual cue serves as a constant reminder to visitors that the promotion is fleeting, prompting them to act swiftly to take advantage of the deal. Consider launching special sales where the first hundred customers receive additional perks alongside their discounts. This not only adds an element of exclusivity but also intensifies the urgency for customers to secure their spot among the limited beneficiaries. The scarcity of the offer can drive immediate action and boost overall sales. However, it's crucial to acknowledge that finding the optimal combination of discounts, platforms, and timing may involve some trial and error. Different customer segments may respond differently, and what works on one social media platform may not yield the same results on another. Therefore, be prepared to analyze and adapt your approach based on customer responses. By experimenting with various strategies, you can refine your promotional tactics to maximize their effectiveness, ultimately driving engagement and increasing conversion rates. #promotion #ecommerce #tipsforsuccess #tipoftheday #ecommercetips