We’re proud to be founded on inclusivity, and we’re expanding our definition with the Made Accessible Initiative.
Because of her personal experience, Selena has always been drawn to packaging that’s easy to open and close, hold, and apply. When we started hearing your feedback about how accessible *you* find our products, we wanted to know more.
We partnered with the Casa Colina Research Institute (CCRI), part of Casa Colina Hospital and Centers for Healthcare, to identify features that make our products easy to open and close, hold, or apply for individuals with dexterity issues. Since then, seven products have aligned with our Made Accessible Initiative. And this is only the beginning!
We’re so grateful to our community for pushing this conversation and inspiring this program. This is makeup made to feel good in—and to feel good using.
About Casa Colina:
Casa Colina Hospital and Centers for Healthcare is a nonprofit provider of specialized medical and rehabilitative care for people with disabling conditions resulting from accidents, disease, or illness.
CCRI brings together doctors, scientists, and other rehabilitation professionals who conduct basic, translational, and clinical research, striving to transform scientific advances into improved patient care and outcomes.
Learn more at https://lnkd.in/gyZPctAB
It’s inspiring to see the impact that Baxter is making on the community. Keep up the good work!