Beverage Industry Environmental Roundtable (BIER)’s Post

🌍 Collaboration for Impact: Spotlight on the Charco Bendito Project 🌍 At BIER, we believe collaboration is key to driving sustainable change, and the Charco Bendito project is a shining example of what can be achieved when stakeholders unite for a shared purpose. This innovative watershed initiative addresses critical water challenges in Tlajomulco de Zúñiga, Mexico, while fostering environmental stewardship and community well-being. In our latest Member Spotlight, Daniel Hernandez Sanchez of Brown-Forman highlights the factors behind the project’s success. Two elements stand out: ✅ Stakeholder Engagement – The guidance of Bardo Communications and Red Bio Terra has been invaluable in bringing together diverse stakeholders, including community members, authorities, universities, and businesses. Effective communication and coordination have amplified the project’s reach and impact. ✅ Collaboration Across Boundaries – Charco Bendito unites companies that are often competitors, fostering a sense of shared purpose and mutual support. Strong governance and a focus on common goals have allowed this "family" of participants to achieve remarkable results. This model of partnership is not just a template for water stewardship but a beacon for multi-industry collaboration in addressing shared watershed challenges. Read this month's BIER Member Spotlight: https://bit.ly/BIERSpotDHS #EnvironmentalSustainability #Watershed #WaterStewardship #Collaboration #SustainabilityInAction

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