BMS Performance’s Post

💡 Four things I didn’t know about Marketing until I became a Marketing Specialist Recruitment Consultant. I'm not ashamed to admit that, until I started to get trained to work as a recruitment consultant and learn about Marketing technologies, I had some preconceptions. 1. I always thought marketing was all about clever campaigns and catchy slogans, but I’ve learned it’s also deeply data-driven. Understanding metrics is just as crucial as crafting the most engaging and perfect message. 2. Marketing trends and tools change rapidly, so the best marketers are those who can adapt quickly and keep up with the latest shifts in technology and consumer behaviour. 3. Marketing is a team offer. Collaboration between different departments (e.g. sales, IT, design...) is key to executing a successful strategy. 4. The best marketers know how to tell a compelling story that resonates with their audience. Storytelling is about connecting on an emotional level, not just pushing products. Being on the other side of the recruitment process has given me a new appreciation for the diverse skills and qualities that make a marketer truly exceptional. What's the one thing that you didn't get until you started working in marketing or with marketers? #MarketingSkills #MarketingCareers #MarketingJobs

Struggling to attract the right talent for your business? It might not just be the job market—your marketing plays a much bigger role than you think! When candidates consider joining a company, they’re looking beyond the job description. They want to see your values, culture, and vision. Your brand presence and how you position yourself in the market speak volumes about what it’s like to work with you. 💡 Here’s how marketing can help: ✅ A strong brand presence makes you stand out as an employer of choice. ✅ Engaging content can highlight your company culture and team values. ✅ Consistent messaging across channels can build trust and credibility. It’s not just about selling your product or service; it’s about selling the experience of working with you. At The Marketing Room UK & Ireland, we help businesses like yours refine their brand to attract not just customers but also top-tier talent. Ready to turn candidates’ heads? Let’s talk! www.themarketingroom.co.uk marc@themarketingroom.com #MarketingMatters #EmployerBranding #TalentAttraction #SMEGrowth #TheMarketingRoom

Not a marketer? Here’s how to easily assess marketing skills in your team! Hiring for marketing roles can feel like trying to solve a puzzle, especially if you don’t have a marketing background. But don’t worry, we’ve got your back! Even if you’re not a marketing pro yourself, you can still confidently assess potential hires by focusing on key skills that are essential for success in this field. 🔑 What skills should you be looking for? - Collaboration: are they a team player? Marketing is all about working with others to achieve shared goals. - Analytical thinking: can they craft data-driven campaigns that reach the right audience? - Communication: how well do they express ideas? Can they engage with different audiences and stakeholders? - Listening: are they tuned into clients’ needs and feedback? This is key to delivering the right message. - Creativity: can they bring fresh, innovative ideas to the table? - Research: are they able to back up their strategies with solid data? 💡 How can you assess these skills? - Observe how they work with others for collaboration. - Challenge them with hypothetical scenarios to test problem-solving and analytical skills. - Look at past work or ask about campaigns to see their creativity and research in action. Is your team equipped with the marketing skills needed to drive your business forward? Whether you're looking to build or enhance your marketing team, having the right strategies to assess key skills can help you find the best talent for your business. Read more - https://lnkd.in/eUrH2H_E Grow your marketing team and upload your job vacancy today! https://lnkd.in/ei2WQ86t #marketingrecruitment #marketingskills #hiringtips #digitalmarketing #businessgrowth #hireamarketer

What's The Most Effective Marketing Approach For Driving Business Growth?🚀 Marketing plays a crucial role in recruitment, helping businesses attract top talent and stand out in a highly competitive market. Given the level of competition, it's essential to use strategies that not only build brand awareness but also drive tangible results. Here are my key approaches that have proven effective for business growth, specifically in recruitment: 🪴 Content Marketing: Creating valuable, engaging content that appeals to both potential candidates and clients. Sharing photos and videos that showcase industry trends, success stories, and company culture helps attract business and build your brand. 📱 Social Media Connections: Engaging with candidates on platforms like LinkedIn and Instagram. Highlighting new roles, employee testimonials, and company achievements can significantly increase your reach. 💻 Advertising: Investing in targeted ads on platforms like LinkedIn can give your job openings an extra boost. By tailoring your audience, you can attract candidates with the right skills and background, speeding up your hiring process. What marketing approach do you think has the biggest impact on recruitment success? #Recruitment #BusinessGrowth #GirlsInMarketing

In today's competitive landscape, skills are just the table stakes. As a communications and personal branding strategist, I've seen countless executives rely solely on their resumes, missing a crucial opportunity. Yes, adding your skills to all the right places on your LinkedIn profile and resume will help your searchability, but how do you capture attention once you've come up on a search? Here's the problem: With a profile focused solely on education and accomplishments, you end up competing with equally qualified candidates. 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘁𝗵𝗲𝗶𝗿 𝘃𝗮𝗹𝘂𝗲𝘀. Think of your digital presence as a conversation starter. Craft a compelling LinkedIn About section that really shares who you are as well as what you do. Share your take on relevant industry issues and showcase projects that demonstrate your impact. 𝗕𝘆 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝘃𝗼𝗶𝗰𝗲, 𝘆𝗼𝘂 𝗿𝗶𝘀𝗲 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲 𝗮𝗻𝗱 𝘀𝘁𝗮𝘆 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿𝘀 𝘄𝗵𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂. Your online presence speaks volumes, even if you're not actively managing it. Take charge of that impression by crafting a memorable touchpoint that reflects what you bring to the table. Do you feel you come across as someone your hiring manager or ideal client wants to keep talking to? **** Last call to join me and Rebecca Downie to craft a fresh approach. Deets in the comments.

Digital marketing isn’t expensive; inexperience is. If you’re thinking about hiring a single "digital marketing expert" – don’t. It’s worth your time and energy to focus on building a team instead. Here’s why: * One Size Doesn't Fit All: Expecting one person to juggle it all is a recipe for burnout and missed opportunities. * Accountability is Key: Forget vague expectations you’ll need to define clear metrics to measure the success of each role. * Traditional recruitment methods often miss the mark: Modernize Your Approach by ditching the outdated job boards and leverage your professional network Relieve yourself from another hiring headache. Read this blog and learn how to build your dream team, not another one-man (or woman) show. https://bit.ly/3UGA1za

Understanding and assessing key marketing skills in potential hires is crucial to identifying the right talent, whether they are a seasoned marketer or stepping into the industry for the first time💼 We believe assessing a potential hires skill in collaboration, critical & analytical thinking, communication, listening, research and creativity is the first step to building a marketing team that drives results! You may be wondering how you would evaluate these skills in a potential employee. It is important that you observe how marketing professionals work with others, how they handle problems, how they articulate themselves, if they can back up their campaigns with facts and figures, and if they possess that creativity quality by assessing their uniqueness and innovativeness of their campaigns. However, not everyone has the required skills for marketing. To build a skilful marketing team, focus on setting tasks that help mould these skills Dive into our blog now and equip yourself with the knowledge to make informed hiring decisions: https://lnkd.in/eQCi6PjR Are you ready to transform your marketing team? Get in touch with us today https://lnkd.in/e3d86cNs #recruitment #marketingrecruitment #marketingskills #marketingteam #hiring

There are very few good marketers in consulting. I should know we work with almost all of the best ones, either as clients or team members.    If you're not working with us, and don't have one of the few great marketers in our space working for you, then you are probably burning a lot of time, money, and effort and seeing no ROI from what you're doing.   So today, here’s your Christmas present: one of the best marketers in the consulting industry is about to hit the market.   After five years of helping our clients build fantastic marketing engines, Dan is now looking to take everything he’s learned and apply it to one firm.    He’s looking for the right opportunity to build a consulting firm’s marketing function from the ground up.   If you’re on the hunt - or you’ve got a poor marketer in post and want to see what a good one looks like - drop Dan a message.   This is your chance to work with a marketer who truly gets consulting and has delivered results for firms exaclty like yours.   ✅ If you're mid recruitment process, throw out your current candidates and speak to Dan. ✅ If you're not recruiting right now, throw out your current marketer and speak to Dan. ✅ If you're not happy with your agency...well that's different, throw them out and speak to us 😉 But assuming you fall in to box 1 or 2, then this is the man you want!   #consulting #marketing #recruitment.

🧞♂️ Finding and securing the right talent is hard! And frankly, dear recruiter, you shouldn’t have to moonlight as a performance marketer just because someone decided you need to “disrupt” something. That’s where we come in. We live and breathe digital marketing so you don’t have to. The blogs about performance in recruitment? We’ve read them (and written some). The tricks? We’ve tested them. The strategies? They’re what we do. So you can get back to what you love most and do best: connecting the right people with the right opportunities. 💟 Doesn’t that sound refreshing? Let’s make recruitment marketing easier. Together. #RecruitmentMarketing #Us

The competitive edge today? A strong personal brand. As more companies incorporate AI into recruitment, the volume of applications has skyrocketed and the selection process is increasingly driven by ATS. Some candidates also use AI tools to apply to hundreds of jobs in a day (not recommended!). This rise in volume means more applications are getting polished to a similar standard—and more candidates look alike on paper. Here’s where you can turn the tide: while resumes start to blend in, a strong personal brand will set you apart. According to LinkedIn research, a well-defined brand increases profile views and job offers by up to 75%, as hiring managers become more interested in personality, soft skills, and clear professional goals. Building this brand—especially on LinkedIn—lets you create visibility, credibility, and scale, reaching hiring managers and peers beyond one-time applications. How to Future-Proof Your Brand on LinkedIn in 2025? Step 1: Define Your Brand Identity - This goes beyond listing skills. Your brand should reflect who you are, your unique value, and the impact you aim to make. Crafting this clearly helps attract connections who resonate with your mission and expertise. => Action Item: Outline how you want others to perceive you (innovator, people-first leader, data strategist?) Identify the audience you want to attract—HR leaders? Industry peers? Mentors? Clients? Build your self-branding around these ideas. Step 2: Optimize Your Profile Your LinkedIn profile should make a strong impression in seconds. From your headline to your “About” section, everything should point back to your core strengths and expertise. => Action Item: Turn your brand essence into a specific headline. Instead of “Operations Manager,” try “Helping companies streamline operations to scale faster.” A tailored headline ranks higher in searches, helping you stand out as a go-to expert. Step 3: Engage & Create Content Building your brand is as much about activity as it is about profile completion. LinkedIn promotes active profiles higher in search results, rewarding those who engage in conversations and create value. => Action Item: Start small. Engage meaningfully with content from thought leaders in your field. Comment, share, and add your perspective. Over time, consider posting your own insights, making you more memorable and credible. #JobSearch #Linkedin #PersonalBranding #CareerCoaching #OnlinePresence #YourVoice #AI --- Success Lab aims to become a one-stop shop for ambitious people who want to develop a holistic and personal version of success. Find out more on the website: https://www.successlab.ch/ On 20 November, I will launch my new coaching program for women leaders seeking holistic growth. You can register for the webinar here: https://lnkd.in/eNKvyeKX