Bolinda’s Post

If you’re getting ready to drop a new album or release an audiobook, Spotify has just rolled out a fantastic new feature that’s bound to make your launch even more thrilling: Countdown Pages! Imagine having a vibrant hub where your fans can get excited, preview your new content, and grab exclusive goodies—all while counting down the days until your big release. Sounds like a dream, right? Whether you're an artist or an author, Countdown Pages are here to help you create buzz and keep your audience eagerly anticipating what’s next.   Let’s dive in and see how you can use this cool new tool to make your release a huge hit! Step 1: Setting Up Your Countdown Page Step 2: Engage with Exclusive Content Step 3: Merchandise and Presaves Step 4: Promotion Across Platforms Step 5: Analyze and Adjust Read our full article to learn more: https://lnkd.in/gbtQcVwc

“Abundance, Opportunities, Potential, And Possibilities” We all learned that the universe has limitless opportunities, possibilities, and abundance around us that we all can avail through our potential. They are always there around and we just need to reach out to them and grab. It is not easy to avail them as there will be several challenges, roadblocks, and pitfalls in our path before we grab them. It requires lot of passion, perseverance, and patience along with hardwork. We need to believe in our potential and ability to achieve. Please watch below a small snippet about the above content from my first audiobook, “Simple Lives And Simple Thoughts”, which will be launched soon on Audibles, Spotify, Apple, and Google. #abundance #opportunities #possibilities #potential #perseverance

Using audiobooks and podcast to extend your brand reach and build your superfan community!

The audio version of “Digital Kindness” has been submitted to the ACX/Audible reviewers! Here’s hoping it clears all the hurdles. 🤞 I’ve wanted to create audio versions of my books for a long time. I (naively) thought it would be easy. 🤦🏻♀️ I knew I had the narration thing down, already had a home studio set up for audio versions of my Digital Hope newsletter, and completed a podcast that was more complicated from a production standpoint. I didn’t do the production myself on that podcast 😜, but I thought, since an audiobook doesn’t need music, sound effects, mixing multiple voices, inserting audio clips, or complex editing, production should be pretty straightforward. 😅 Several years, many starts and stops, and a ton of YouTube tutorials later 🤣, I finally got it done. If/when my books become my primary income source, I will absolutely hire professionals to handle audiobook production. For now, though, I’m proud of myself for (hopefully) figuring it out. It’s a delight to step out of my comfort zone and create something different from the things I normally make.

Although landing a job out of town can over time involve a repetitive and tiresome drive, there is a way to take advantage of the opportunity and improve the experience. In the last couple of months I have had the chance to utilize that time for personal growth. How? Listening. I have had the privilege and pleasure of listening to numerous podcasts focused around my interests, as well as two audiobooks and on my way to finishing a third that have been on my “To Read” list. By listening to these books one chapter at a time, I have noticed I’ve been awarded another benefits: digesting the information more thoroughly, examining the lessons, and utilizing the newly gained knowledge in my daily life. If you are experiencing the same situation and your music playlist has become mundane, it is my suggestion to find alternative ways such as above to stimulate your mind, capture the opportunity, and make the most of the time you’ve been granted.

Personal growth is just as important as business growth. Finding and taking advantage of opportunities to expand knowledge and understanding is crucial to success both personally and professionally.

𝗛𝗼𝘄 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲? It’s been 15 years since I set foot inside a radio station, so I can only imagine what broadcasting tech looks like now. But I can tell you what it was like when I started in radio, back in 1992. Almost everything was still analog. The one exception was our music, which was largely played off of CDs. But a good chunk of our music library was still on analog tape. We stored the songs on “carts,” which were essentially 8-track cassette cases (ask your elders) with a loop of audio tape inside of them. About 30% of our music, and all of our commercials, were played off of those carts. What about phone calls? Glad you asked. We answered our listener lines on an honest-to-goodness corded office phone. We recorded the calls onto a giant reel-to-reel tape recorder, then played the recordings back on the air. And how did we edit those calls? Glad you asked. We’d mark the edit points on the audio tape with a yellow grease pencil. Then we’d slice the edit points with a razor blade, take out the bad section, and tape the two loose ends together with glorified Scotch tape. Oh, and there was no Internet yet. So there’s that. Obviously, tech has taken a giant leap forward since 1992. But the central challenge we face hasn’t changed at all: Learn the new tools of our trades, or risk being stuck in the past. #adapt #audiobooks #elearning #voiceacting

Kyle Poyar post about spotify premium price increases inspired me to write about risks in marketing. Kyle mentioned in his post several elements in Spotify's email that weren't unclear. Unclear messages = risk for the user. If marketing is about influencing user decision-making, we'd better understand the factors that shape it. Perceived risks are one of these crucial elements. Here's the thing: we're used to talking about gains and pains. But the arena of pain and gain doesn't always make room for risks. For example, my primary concern may be ineffective communication within organizations, while the percieved risk is potential organizational knowledge loss. So what exactly is risk in marketing, and why is it a crucial factor influencing customer decision-making? Risk in marketing refers to the potential negative outcomes or uncertainties that customers perceive when considering a purchase or engaging with a brand. It's the collection of doubts, fears, and concerns that might prevent a prospect from moving forward in the customer journey ✋ Whether it's soft soda or enterprise cybersecurity, every purchase decision carries some level of risk for the customer. Why should this matter to us? Mismanaging these risks can lead to: 🎠 Increased friction in the customer journey 🐌 Lower customer progression through the marketing funnel/flywheel ⏬ Reduced conversion rates ✂️ Decreased customer engagement With high-touch products, you might think that the sales team would resolve these risks during customer interactions. However, the key issue is that these perceived risks can prevent customers from communicating with sales at all, causing them to simply churn. The stakes are high. So, how can we identify these perceived risks? Here are 4 key tactics I've found effective: 👂 Listen to your sales team: They're on the frontlines, hearing objections daily. 💫 Analyze your funnel: Where are prospects dropping off? That's where the perceived risk might be highest. 🗣 Conduct customer interviews: Nothing beats direct feedback from your target audience. 🚦Monitor social media: What concerns are people voicing about products like yours? By understanding these risks, we can proactively address them in our marketing strategies. #RiskMitigation #MarketingStrategy #CustomerInsights #DesicionMaking

I just finished listening to Will Smith's memoir audiobook on Audible. Wow! I've always admired the guy for being a movie superstar, amazing public speaker, singer, and more. Now this book has taken it to another level. The way he speaks throughout the book, very articulative, and the way he does mimicry, beatboxing, playing music in the background and everything. That is new for a book and I love it. Oh, and the way he ends the book with a rap like never before. That just blew my mind. That is proof that he still got it. You should hear that song: https://buff.ly/3fUGktC Willie is one hell of a storyteller. I enjoyed the whole book. Throughout the book, you can see how he sounds very confident, powerful, humble, and kind, all at the same time. He is super positive. He definitely has achieved a lot in life, and you can get a good glimpse of what his life must have looked like from his POV. He shares his learning, mistakes, and experiences. He ends the book with the chapter named "The Jump". Well planned. This would easily be one of the best memoirs I've read. If you are someone who is planning to write/record a book, check this out for how it's done.

Audiobooks are incomplete without background music. Here’s why 👇 ✅ Emotional Engagement: Music influences readers' emotions, enhancing the storytelling experience. ✅ Mood Setting: It helps establish the book's tone, supporting characters and plot development. ✅ Cinematic Experience: With narration by famous actors and added sound effects, audiobooks can feel like movies for the mind. ✅ Pacing and Transitions: Music aids in managing the story's pace and smoothing chapter transitions. ✅ Cultural Context: It can reinforce the cultural significance of the narrative. ✅ Intensity Amplification: Background music can heighten the story's dramatic moments. However, choosing the right music is critical. It should complement, not overshadow, the narration. Ambient pieces often work best, especially during transitions. Remember: Proper licensing is crucial! You'll need both synchronization and master-use licenses for commercial use. You can easily create apt background music for audiobooks using Beatoven.ai. Here’s how: