Brad Galbraith’s Post

PR | Creating a successful PR campaign is an Olympic sport all on its own. That is why PRs jump at the chance to use the 2024 Olympic Games for their brands. 🌟 Click on the link below to see some of the best PR moments of the Paris 2024 so far. #Olympics #Paris2024 #PRInnovation https://lnkd.in/dbVj5n4A 

🥇 The Olympics happen once every four years. That is why athletes prepare for months. They do everything they possibly can to ensure they give the performance of a lifetime. 👉 PRs are no different. Learn more about some of the best PR moments of the 2024 Olympics in this article 👇

Just in time for the kick off of the Olympics tomorrow, Cision released their Gold Medal PR Tip Sheet. We’re big fans of #5: keep your eyes on the prize. A winning athlete knows that success comes from consistent, sustained efforts over time – like a winning PR program. Brand building doesn't happen overnight and effective campaigns aren't one-off events. It takes discipline, consistency and established trust. Check out all five tips below. And if you're ready to enhance your PR and content strategy, send us a DM – we're here to help. #publicrelations #mediarelations #olympics

Check out the latest article in the Public Relations Review by 3C’s Dr Leah Li and Juan Feng with QUT’s Kim A. Johnston: Virtual community engagement: Engaging virtual communities for nation branding through sports. Major sporting events bring a range of social, economic, and reputational benefits for hosting nations and serve as a vehicle to showcase the nation’s brand. #SocialMedia engagement during sport events provides opportunities for community members to cocreate, curate and communicate their nation brand’s attributes. This study examines the virtual brand community surrounding the 2022 Beijing Winter Olympics. The findings suggest that virtual brand community contributions is dependent on the composition, participation, and cultivation of conversations focusing on the personality traits of a nation brand. It extends the current research in digital social-level engagement in virtual settings and outlines future research in participatory approaches to nation branding. The growing use of major #sportingevents in supporting nation branding goals, particularly in Asian and African continents, suggests the outcome of this study has implications at regional and international levels to guide public relations managers in major events to facilitate sustainable virtual brand communities for authentic place branding outcomes. Read it here: https://lnkd.in/gb_Bh_Cs #NationBranding #Sports

Awards will also be awarded in 15 other categories. The next one is called "PRO PR Globe Sports Communication Achievement Awards". The PRO PR Globe Sports Communication Achievement Awards celebrate excellence in the field of sports communication, recognizing projects, organizations, and initiatives that have demonstrated outstanding skills and innovation in conveying the passion, stories, and values of sports with the market/target public, regionally, nationally, or internationally. These prestigious awards acknowledge the critical role that effective communication plays in uniting communities, fostering teamwork, and inspiring events, athletes, and sports enthusiasts or motivating, educating, and promoting sports through a project. By honoring exemplary sports communication efforts, these awards underscore the power of storytelling, fan engagement, and the promotion of sports as a force for positive change in society. The PRO PR Globe Sports Communication Achievement Awards serve as a platform to honor those who have excelled in communicating the excitement, values, and social impact of sports to global audiences. By recognizing and celebrating these achievements, we aim to inspire continued excellence in sports communication, fostering the growth of sports communities, the promotion of positive social change through sports, and the enduring connection between athletes and their fans. awards.pro-pr.com #AllroadsleadtoRome #PROPRGlobeAwards #AprioriWorld

Are you tapping into the potential of events and festivals to boost your marketing efforts? Discover why integrating Atlantic Canada's vibrant events into your marketing strategy can be a game-changer for your brand: Engagement Opportunities: Connect with your target audience through experiential activations, sponsorships, and interactive displays. Authentic Connections: Forge genuine relationships by aligning your brand with events that resonate with Atlantic Canadians' values and interests. Increased Visibility: Make a splash at premier events to stand out from the competition and reach new audiences. Strategic Planning Made Easy: Simplify your planning process with our comprehensive event list, covering major festivals, sporting events, and more. Ready to elevate your marketing game? Click here >> https://hubs.li/Q02C1f4R0 #AuthenticConnection #StrategicPlanning #AtlanticCanada

PR’s Value to Changing Action Sports Brands - Insight from Master Plan Communications

In a recent story on ContentGrip by C2 Media, during a high-profile sports event held by Tatler XFEST Hong Kong, fans experienced disappointment as football icon Lionel Messi remained benched during a friendly match between Inter Miami and a Hong Kong team, sparking widespread discussion on expectations and brand sentiment in sports marketing. Experts like Judd Christie and Celine Cheung highlight the missed opportunity for sincere engagement and the importance of clear, proactive communication in event promotion. Check out the full story below! While you’re selecting the perfect digital PR agency partner, check out Content Collision by C2 Media. The firm provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. 📞 Book a discovery call to learn more: https://lnkd.in/gA-BhCka 🗞 Subscribe to C2 Media: https://lnkd.in/g6SVw-f9 #ContentMarketing #PublicRelations #AsiaPacific

As Londoners cheered on runners in the iconic London Marathon last month, breaking records with over half a million applicants for the 2024 event, the timing couldn't be better to explore the intersection of sports and branding. In this blog, we explore the strategies behind successful sports advertising campaigns, drawing insights from real-world examples and industry research. Learn how brands like Voltarol GB are leveraging strategic partnerships and inclusivity to resonate with audiences on a deeper level. Through our collaboration with Fuse, a sports and entertainment marketing agency, we uncover the key drivers and barriers to long-term success in sports advertising. From crafting unique connections between brands and sports to ensuring broad appeal for mass audiences, we provide actionable tips to help you create campaigns that leave a lasting impression. Learn more: https://hubs.ly/Q02ww9Qg0

Maximising the impact of sports events demands precise timing. WPP The Sports Practice explores the intricacies of activation, emphasising the significance of early planning, understanding the event's unique context, and capitalising on key moments. As the sports event market approaches $38bn by 2028, the spotlight is on the FIFA World Cup 2026. In our latest sports article for WPP iQ, Chris Console and Tanya Heimlich-Ng Yuen advise initiating strategic, data-driven communication now to thrive in the competitive sports landscape. #SportAtWPP