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With the Olympics in full swing, it's clear that athletes are under immense pressure to perform and maintain a positive public image. But what goes on behind the scenes to make that happen? My latest blog post explores the critical role of PR managers in shaping and protecting athlete reputations. From handling media scrutiny to navigating performance challenges, PR professionals are essential partners in an athlete's success. https://lnkd.in/ejiAk9KJ #GaylePohl #SportsPR #PublicRelations #Athletes #Olympics #MediaManagement #BrandManagement #SocialMedia #PersonalBranding #SportsBusiness

🥇 The Olympics happen once every four years. That is why athletes prepare for months. They do everything they possibly can to ensure they give the performance of a lifetime. 👉 PRs are no different. Learn more about some of the best PR moments of the 2024 Olympics in this article 👇

PR’s Value to Changing Action Sports Brands - Insight from Master Plan Communications

How do sporting campaigns impact brand image?

PR | Creating a successful PR campaign is an Olympic sport all on its own. That is why PRs jump at the chance to use the 2024 Olympic Games for their brands. 🌟 Click on the link below to see some of the best PR moments of the Paris 2024 so far. #Olympics #Paris2024 #PRInnovation https://lnkd.in/dbVj5n4A 

Excited to share my latest article 📣 'The Playbook for Success: How to Build a Powerful Personal Brand as a Sports Manager' 🌟🏆 Discover key strategies to elevate your personal brand and stand out in the competitive world of sports management. From defining your unique value proposition to leveraging social media effectively, this guide is a must-read for aspiring and seasoned sports managers alike. 🚀💼 Dive in and start building your powerful personal brand today! #PersonalBranding #SportsManagement #CareerGrowth

This week is a BIG week in sports especially in Orlando. As many in the sports industry have put in the work to prep and get ready for these Major Events (Olympic Trials, Pro Bowl, Super Bowl, All Star), let’s not forget that there’s still ample amount of work to be done post-event. So many organizations and brands love to focus on the event prep and the event itself, but neglect post-event strategies that can really close the gap for key business objectives. How you nurture your audience after an event or campaign is the most important part. You got them there, now keep them coming back. If you’re interest in reading and learning more about post-event strategy, check out my latest article here > https://bit.ly/3SA7Rpn and let me know your thoughts. #Sports #LinkedInSports #NFL #NBA #Olympics #Orlando #SportsMarketing #SportsBranding #SportsBiz #SportsBusiness

🏅 The #Olympics offer an unparalleled stage for brands, but with high visibility comes high stakes. It’s crucial for PR and communications leaders to navigate this unique media landscape carefully. Our analysis of 2024 Paris Olympics reveals the opportunities and risks of Olympic sponsorship and media coverage. Dive into our insights now! > https://lnkd.in/eteZPaur  #PRStrategy #Communications #Branding 

ADWEEK Brand Play Sports Marketing Summit in NYC! We are on the cusp of sports centric events and curated experiences across the globe. Everyone is cashing in on the moment and putting every foot forward to step into the game. In the ever changing landscape of marketing - and to the extend of live events and experiential - it is imperative brands look at the new, innovative, and fresh opportunities to connect to fan bases both current and prospective. From digital tech, engaging attendees through omni channel approaches, to delivering a multi-sensory experience that resonates on an emotional level. Some data points: - According to a study by Eventbrite, 78% of millennials prefer to spend money on experiences over things, indicating a strong appetite for experiential engagement. - According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more positive about the brand. Additionally, 98% of consumers create digital or social content at events and experiences, turning them into brand advocates. - Experiential marketing can drive revenue through ticket sales, merchandise purchases, and sponsorship opportunities. By creating unique and compelling experiences, sports teams and brands can attract more fans and increase their spending. Key takeaways from this week event: - HOW BEST TO PLAY IN THE SPORTS WORLD AS A BRAND - HARNESSING EXPERIENCES THAT WOW TO DRIVE FANDOM - NEW AND EVOLVING SPORTS ARENAS THAT YOU SHOULDN’T IGNORE - THE BUSINESS OF SPORTS - THERE’S NO “I” IN TEAM Kristyn Cook Tammy Henault Mary Ellen Jelenek Andy Kauffman Jennifer Storms Kristina Windham Frank Amorese Andrea Brimmer Amanda Chin Terri Carmichael Jackson #experiential #brand #sports #nyc #events #engagements #liveexperiences #sportsmarketing #brandmarketing #experiences

Debunking the Sports Marketing Myth #5: We spend all our time watching sports in a luxury suite. I'll admit, being in Sports Marketing comes with its perks and yes, I've seen some amazing sporting events from some incredible seats. But let me set the record straight: when I'm at these events, I'm not a spectator. My focus is on building and nurturing relationships with athletes, owners, managers, agents, and other vital stakeholders. If someone claims to be a Sports Marketer while lounging in a luxury suite, they are not. We're always on our feet, actively engaging and learning from and about the individuals in the room. Ultimately, we're always working to amplify the brand. These conversations go beyond the surface, fostering shared understanding and a deeper knowledge base—a true embodiment of "The Growth Mindset." By listening and learning from you, we're equipped to serve you better, strengthening our partnership for mutual benefit. So, while it's nice to enjoy the luxury suite ambiance, rest assured we're not there to catch the game. In fact, we had a saying at Nike: "when watching a sporting event, it's best to sit on your hands." Every athlete deserves respect, not just those endorsing your brand—remember, the sports world is smaller and more dynamic than you might realize. Your reputation is your most valuable asset. This is just a sample of the deep expertise you can expect from Advantage Sports Marketing Group. Check us out at: www.advantagesmg.com #SportsMarketing #RelationshipBuilding #BrandRepresentation