Brad Thompson’s Post

Exciting developments in AI-based advertising technology are set to take center stage at the Boston Publisher Forum! Discover how the latest advancements are transforming the advertising landscape. Don't miss out on the opportunity to see these innovations in action. Stay tuned for insights from the event! https://lnkd.in/gcD79cii #AI #AdvertisingTech #BostonPublisherForum #TechTrends

Well done Memorable AI with the Reddit acquisition. This validates the efficacy of AI assisted creative analytics using predicted Attention to enhance creatives for greater consumer experience, to enable better brand advertising, and to drive monetisation for media platforms. This vision fully aligns with our own predictive AI features, which are powered by world’s largest human reactions training dataset that links to ad sales outcomes. https://lnkd.in/eh2FrXEq Memorable AI

Advertising has evolved through various disruptions, from print to digital, from direct to programmatic, and from linear to Connected TV. The next frontier lies in Generative AI. Discover how Operative is shaping the future of ad sales through AI-driven solutions. #Advertising #AI #Operative

Five areas where Sorrell sees AI impacting advertising and media  1. Visualization and copy writing. What took three weeks can take two hours. More use of text to visuals. 2. Hyper personalization. Netflix has already taught us how to use data to create content at scale. AI can help build content at huge scale. The price of the assets will go down but the number of assets deployed will be greater. 3. Media planning and buying.  4. Agency and client efficiency. 5. Knowledge transfer. The ability for people to share information inside companies is going to be revolutionized by AI, creating flatter organizational models with the ability for all teams to upskill and act quicker. Read more at: https://lnkd.in/dHC88xDn

🔮 What's next for programmatic advertising in 2024? 🌐 AI, privacy-first solutions, and much more are on the horizon. Want to know the top five trends set to revolutionize the industry? Check out our article for the full scoop! #AdTrends #AdTech #AI #DigitalAds

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! 🍏 https://lnkd.in/dUG5g8_k Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! 🍏 https://lnkd.in/dUG5g8_k Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

Excited to see Good Apple's AI tool, Harvest, featured in ADWEEK yesterday! https://lnkd.in/epwGAUTh Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business. By integrating data from multiple sources—client sales, out-of-home, TV, and digital ads—Harvest shows how a campaign performs across channels, such as search or social. This helps Good Apple’s clients understand where their ad dollars are most effective, enabling smarter budget decisions and more strategic planning.

As most industries around the world are going through numerous changes pertaining to advances in technology, full-service advertising agencies have come to a crossroads, says RAPT Creative Agency's Andrew Moritz. It is now urgent for agencies to learn how to capitalise on artificial intelligence to better their creative processes, decision-making, and service delivery. #advertising #ai #technology #tools #media

Areas where Sorrell sees AI impacting advertising and media    1)Visualisation and copy writing. What took three weeks can take two hours. More use of text to visuals. This is a double-edged sword for agencies selling their services on time.  2)Hyper personalisation. Netflix has already taught us how to use data to create content at scale. AI can help build content factories at huge scale. The price of the assets will go down but the number of assets deployed will be greater so it will be a positive for agencies.  3)Media planning and buying. This will be revolutionised as media planners and buyers are replaced with algorithms.   4)Agency and client efficiency. Linear marketing plans that used to cost millions will be reduced to hundreds of thousands and client-agency bottlenecks are streamlined.  Knowledge transfer. The ability for people to share information inside companies is going to be revolutionised by AI, creating flatter organisational models with the ability for all teams to upskill and act quicker. Read more at: