Cal Partners’ Post

Whether you're writing blogs, social media posts, recording videos or drafting a service landing page, you need to be aware of who you are creating the content for, and what value it will provide. Content marketing is about moving on from the 'sales pitches' of the past and really speaking to your potential clients about their challenges and pain points. It can be a tricky nut to crack initially but looking at metrics, and engagement as you start to craft your content strategy can really help you hone in on what resonates with your clients. Check out our 4 top tips to keep your content marketing on track, and relevant, and get in touch if you'd like to speak to a team of experienced in-house marketers about your content strategy. #ContentMarketing #ContentStrategy #B2BMarketing #ProfessionalServicesMarketing

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