Carbon Responsible’s Post

Football outside of the pitch: Green Goals – Football Goes Sustainable 🌍 While football is celebrated for its electrifying matches and passionate fans, some clubs are making headlines for their commitment to sustainability. Today, let’s explore how football is stepping up to tackle environmental challenges and reduce its carbon footprint. ⚽ Forest Green Rovers – The World's First Carbon-Neutral Football Club Based in England, Forest Green Rovers have redefined what it means to be a sustainable club. From serving entirely vegan food to players and fans to powering their stadium with renewable energy, every aspect of their operations is driven by a commitment to the environment. They’ve even switched to an organic pitch and launched initiatives like electric team buses, setting a gold standard for eco-friendly practices in sports. ⚽ Tottenham Hotspur – Cutting-edge Sustainability in Stadium Design Tottenham's state-of-the-art stadium isn’t just about world-class facilities; it's also a green marvel. Designed with rainwater harvesting systems and plastic-free operations, it highlights how modern stadiums can lead the charge for environmental responsibility. ⚽ FC Barcelona – A Commitment to Green Energy Camp Nou is going solar! FC Barcelona has integrated solar panels into its infrastructure to offset energy consumption. The club is also actively involved in environmental education, encouraging fans to join the movement for a greener planet. ⚽ Juventus – Recycling Champions Juventus has embraced a "zero waste" approach in their Allianz Stadium, promoting effective recycling measures and minimising single-use plastics. Their campaigns raise awareness about sustainability, showing that football clubs can be champions off the pitch, too. The beautiful game is proving it can be more than just a sport. These initiatives show how football can inspire global change, leading by example to promote a sustainable future. 🌱 How do you think football clubs can further their efforts in sustainability? Let’s discuss it! #Sustainability #Football #SportsIndustry #EcoFriendly

🌱 What Does Sustainability Really Mean in Sports? 🌱 Sustainability is about more than just the environment—it's about protecting human rights, promoting inclusivity, and driving economic and social change. It means taking concrete actions that benefit athletes, families, fans, and communities, especially in disadvantaged areas. While sustainability is often a daily topic in marketing, social responsibility, and management, it also faces challenges like internal resistance, high costs, and legal complexities. However, with leadership focused on environmental and social issues, sustainable practices can thrive. Click on the link to download the full Research Report: https://lnkd.in/e8cSWxve #SportEYE PLAY International European Football for Development Network International Olympic Truce Centre Fundación Fútbol Más España Università Cattolica del Sacro Cuore European Commission Real Betis Balompié International Centre for Sport Security 🌐Visit sporteye.eu

How Climate-Conscious Fans Are Changing the Game in Football Football clubs are under increasing pressure to reduce their environmental impact as a younger generation of fans takes action on sustainability, according to a survey from carbon accounting company Carbon Responsible. 64 % of fans over 55 said they would take no action if their club performed poorly on sustainability and social responsibility, but only 12 percent of Gen Z fans and 15 per cent of millennial fans said the same. Among younger fans (aged 16 to 24), popular options for taking action include attending fewer matches, spending less money on soccer-related activities and purchases, and joining an online campaign to push for sustainability improvements 👉 66 % of respondents think more work should be done to improve sustainability in soccer 👉 65 % think clubs could make it easier for fans to behave sustainably 👉 64 % believe more focus should be on the sustainability credentials of club owners and sponsors 👉 67 % think soccer governing bodies should consider the climate impact of player travel when designing the fixture schedule When it comes to specific changes, the youngest fans prioritise long-term net zero goals and older fans strongly favour short-term improvements like reducing plastic consumption Context: The survey highlights a generational divide on climate concerns among UK soccer fans, with the vast majority of millennial and Gen Z supporters saying they would take action if their club fell short on sustainability. While Carbon Responsible notes that sustainability has been steadily rising up the agenda for football clubs and tournaments in the last few years, with Uefa using five per cent of its Euro 2024 budget to tackle greenhouse gas emissions and six of the 20 Premier League clubs setting net zero targets, the company added that fans are not yet satisfied with environmental efforts in the sport. #FootballForTheGoals #SustainableSport #KitsForTheWorld #Alliance22 #csv28 #svc08 #SustainabilityInFootball #ClimateActionInSports #GenZFans #EcoFriendlyFootball #FootballForFuture #ClimateAction #ClimateChange #Sustainability #ClimateCrisis #Environment #ClimateJustice #GlobalWarming #ClimateEmergency #SaveThePlanet #EcoFriendly #ZeroWaste #SustainableLiving #GoGreen #Football #Soccer

An enjoyable project that brought some interesting data to the playing field. We specialise in surveying unique audiences, delivering reliable, data-driven insights to answer the questions that matter most to you. #MarketResearch #DataAnalytics #MarketInsights

"Greenwashing" is an unnecessary evil in today's industry. 🥦 It misleads consumers and makes it harder for sustainable companies to get the recognition they deserve. There are dozens of companies, like Ourasphere, dedicated to educating and improving the sustainability of businesses around the world. With the right guidance and procedures, these sports organisations have the potential to become community figureheads on the path to building a sustainable future. https://lnkd.in/ep35hjAY #sports #sustainability #fossilfuels

🎉 A big day for Useful Projects as Sport England launches their ‘Every Move’ Sustainability Strategy! 🎉 Over the past 18 months we’ve been supporting the development of this in several ways: 💭 Leading the sector-wide consultation. 👣 Calculating Sport England’s carbon footprint and developing their operational action plan. 🤝 Developing the ‘Every Move’ strategy in a highly collaborative way with Sport England. 📷 Working with our sister company, Thomas.Matthews , to develop the 2050 vision infographic. What makes this strategy unique is that we link #EnvironmentalSustainability, #Inequalities, and #Participation.   With strong leadership and funding behind it, we are certain that this strategy will lead to action. “If every individual, community and sector does its bit, humans have consistently shown they have the ingenuity and spirit to prevail.” - Chris Boardman, Chair for Sport England View the Sustainability Strategy here ➡ https://lnkd.in/evx6kZw8.  

UK football fans are speaking up: 66% want their clubs to take sustainability seriously...   We’re excited to share the findings from our latest research with Censuswide exploring football fans' relationships with their clubs' sustainability efforts. We surveyed 1,000+  UK football fans to ask about their thoughts on impact and their club's sustainability efforts. Here are the key insights from our research: 🔑 Generational Divide on Action - 64% of fans aged 55+ would take no action if their club underperformed on sustainability and social responsibility. - By contrast, only 12% of Gen Z fans and 15% of Millennials said the same. 🔑 Dissatisfaction with Environmental Efforts - 66% of fans believe football needs to step up its sustainability game. - 65% think clubs could make it easier for fans to adopt sustainable behaviours. 🔑 Calls for Systemic Change - 64% want more scrutiny on the sustainability credentials of club owners and sponsors. - 67% believe governing bodies should factor in the climate impact of player travel when designing fixture schedules. Read more via SportsPro : https://lnkd.in/gmcy6BBg

With the Olympics just around the corner, it is important to recognise that sports organisations have a solid sustainability strategy in place.🏅 Our blog covers the top 5 tips for developing an effective, impactful sports sustainability plan, from prioritising your focus areas to communicating it internally and externally. Click below to read the full piece: https://ow.ly/nbjr50SIVbU #Sustainability #Olympics

🌱 The Greener Game 🌱 Football’s influence stretches far beyond the pitch, and now it’s leading the charge in sustainability. Through The Greener Game initiative, The FA, in partnership with E.ON Next, is investing £1.5 million annually into making grassroots football greener. From decarbonising club facilities to improving energy efficiency, the aim is clear: protect the future of the sport while preserving the planet. Innovation is at the heart of this journey – even Wembley Stadium is setting the pace by introducing a fully recyclable pitch, a world-first that shows what’s possible when sport and sustainability unite. As football inspires millions worldwide, it’s vital we ensure that the game not only entertains but also sets a standard for environmental responsibility. 🌱 Together, we can create a game that’s truly beautiful – and sustainable. #Sustainability #TheGreenerGame #Football #ClimateAction #EcoFriendlySport #GrassrootsFootball

Football needs a "Marcus Rashford" of sustainability, but players are scared to speak about climate change for fear of being labelled hypocrites. Check out David Wheeler's interview in The Mirror below. David plays for Wycombe Wanderers Football Club and is the Professional Footballers' Association (PFA)'s Sustainability Champion. I had a good chat with David and others about this very topic at the British Association for Sustainable Sport Conference earlier this week. David also spearheaded the launch of his club's sustainability strategy and is not afraid to speak about issues like sustainability. He should be applauded for standing up to be counted. It's relatively understandable why we don't have more voices like this in the upper echelons of the game though, with the money, lavish lifestyles, and travel requirements of elite sport, coupled with the way our national press (and fans) love to scrutinise footballers more than most other high profile people, you can see why. Players should be able to talk about issues like climate change. Perhaps taking the stance of being 'on a journey' may feel more relatable and mitigate some of the criticism. Open and honest communication about not being perfect, but about recognising the issues and trying to improve. Who can criticise that? Other than this and perhaps a lack of education on the issues and solutions... what else can be done to change this and find some Marcus Rashfords of sustainability?