Charlotte Elsy’s Post

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Client Services Director | Influencer Marketing

🌟 We've officially launched our #B2BInfluencerMarketingReport! 🌟 This new report from Onalytica includes indepth analysis into B2B Influencer Marketing, including: 📅 A look back on 2023, and predictions for 2024 and beyond ⬆ The rise of new trends within the industry 🏆The most effective tactics for driving results 🔍 Expert Spotlights from some of the Industry's best If you're interested in learning more, you can download the report here: https://bit.ly/3ULsYVA A shoutout to some of the incredible contributors: Justin Levy, Sabine VanderLinden, Pascal BORNET, Ryan Bares, Helen Yu, DANIELLE GUZMAN, Theodora Lau, Jamie Laliberte Whalen, Antonio Grasso

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Love the advice you share in the report Charlotte! 👏 - bringing influencers more collaboratively into the briefing process takes a little more trust from the brand but usually pays dividends. We see clients with established partnerships often following your advice but there's no reason brands with new influencer relationships can't seek to deepen their initial exchanges by listening to the influencer's views on what would engage their audience.

DANIELLE GUZMAN

Coaching employees and brands to be unstoppable on social media | Employee Advocacy Futurist | Career Coach | Speaker

6mo

Fantastic read Charlotte Elsy. Congrats to you and the Onalytica team on a great report that organizations and leaders can use as they navigate the influencer marketing space, build their plans and invest wisely.

Antonio Grasso

Technologist in the Creator Economy | LinkedIn Top Voice & Global B2B Influencer | Sustainability Advocate

6mo

Well said, Charlotte.

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