Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?
Chaviva Gordon-Bennett
![Chaviva Gordon-Bennett]()
Chaviva Gordon-Bennett
Writer, editor, and content strategist | Builder of brand voices, buyer personas, messaging, and style guides | In a long-term relationship with grammar 🫶🏼
You’ve got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top content marketing priority, and sites with blogs see a 434 percent better chance of being well ranked on search engines. But how do you know the type of wordsmithing you need for the greatest impact?
Once upon a time, a copywriter was the go-to when it came to any and all marketing copy. Today, however, a quality content writer can be worth their weight in gold. How are copywriting and content writing different? Which is best for your blog? Those answers and more await you!
Tekst & Propositie
6yZoals al vaker gezegd: een goede copywriter is vaak ook een goede content writer. Andersom is dat lang niet altijd het geval. Als ik een schrijver zou zoeken, wist ik het wel.