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SVP Strategic Partnerships (I’m not looking for vendors)

It should come as no surprise that craft distillers are facing significant challenges in a rapidly evolving industry, with distribution consolidation and stagnant regulations creating roadblocks. In this article, my colleague and dear friend Mark Harmann (National Sales Director of the IDN), emphasizes that smaller markets often offer better opportunities for craft brands than larger, saturated markets. He highlights the critical importance of the distribution channel and finding the right distribution partner, as mid-sized distributors can provide a valuable path for regional expansion. Craft brands must innovate and strategically navigate these obstacles to survive and thrive in this competitive landscape. #CraftSpirits #Distribution #Innovation #IDNDist https://lnkd.in/eW7TUarn

Survival of the Craftiest: How Distillers Are Battling Distribution and Regulation Roadblocks

Survival of the Craftiest: How Distillers Are Battling Distribution and Regulation Roadblocks

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