CHURN FM’s Post

Pipeline and revenue planning: Every new Marketing leader's "favorite" thing to do... that they probably have never actually done before. There's never enough clean data to go off of. You're planning against targets that were set and given to you by another department. And the math never maths correctly. What's not to like about this process? A whole lot. But it's on us Marketers to improve it. Adam Goyette, Emily Kramer, and Jeff Ignacio joined me on this week’s episode of The Proof Point. They schooled me on why most GTM leaders are bad at math, what goes into setting more realistic pipeline/revenue targets, and how to build your revenue model. If you've been listening along so far - you've probably caught onto the intro format for every episode. I let one guest go scorched earth on the episode topic to kick us off. None of it's pre-rehearsed. And I don't have any idea what the lucky guest is going to say. This is the funniest intro so far. Emily stole the show. Probably could have stopped recording and ended the episode after she got off her soapbox. Check it out wherever you listen to your podcasts.

Marketing is easy. All you have to do is figure out who's shopping for your product, point your sales team at them, and wish them luck on closing the deal. Yeah, no. We all have spent WAY too much time, energy and dollars on surfacing intent data, and not nearly enough time defining what your best-fit customers look like. It's about time we get back to the basics. I had the pleasure of spending time with Adam Schoenfeld, Trinity Nguyen💎, and Mark Huber on this week's episode of The Proof Point to dig into common misconceptions around defining your TAM, ICP, and best-fit customers. Nothing beats the fundamentals. Get this wherever you listen to your podcasts!

Imagine being told you need to build a house, and that’s it. No blueprint. No budget. No preference. Just, “Build a house.” You’d feel pretty lost right? That’s kind of what it feels like when someone tells you to automate. It feels crucially important, but you don’t know where to start. I think there are 4 types of tasks you can automate: 1/ Common, easily repeatable tasks 2/ Infrequent tasks that have a high level of effort to do 3/ Tasks that require specific timing 4/ Tasks that you cannot forget to do Here are examples of each: 1/ Emailing your list when a new podcast episode is out 2/ Gathering and summarizing transcripts for a yearly retrospective podcast episode. 3/ Giving access to a membership area when a new customer pays 4/ Sending reminders and recording info to guests With this little framework, what’s something you can automate this week?

I’m absolutely obsessed with podcasts. They’re my go-to for entertainment during workouts and drives, and they expose me to wild thoughts, fresh opinions, and ideas I’d never stumble upon otherwise. One of my all-time favorites is “My First Million” with Shaan Puri and Sam Parr. These guys brainstorm business ideas every week, and it’s pure gold. Seriously, give this episode a listen and tell me what you think. https://lnkd.in/gUkCgWG4

I’m absolutely obsessed with podcasts. They’re my go-to for entertainment during workouts and drives, and they expose me to wild thoughts, fresh opinions, and ideas I’d never stumble upon otherwise. One of my all-time favorites is “My First Million” with Shaan Puri and Sam Parr. These guys brainstorm business ideas every week, and it’s pure gold. Seriously, give this episode a listen and tell me what you think. https://lnkd.in/gRXVcn6j

Ready for some financial frights and Halloween fun? In today’s Off Street episode, Adam and Sean dive into the eerie economics behind haunted houses. In an industry where operational costs can quickly add up to $1.5 million, is the business booming or is it a total nightmare? And what’s scarier than surge pricing at a grocery store? The pair discuss Kroger’s plans for facial recognition tools to target advertising and collect data – potentially paving the way for biased pricing discrimination. Also in today’s episode: • PepsiCo admits to shrinking your chips and now promises to un-shrink them • VIX is back up, but is it concerningly high? • A giant pumpkin that weights in at over 2,000 pounds Tune in now for these topics and more on Apple Podcasts, Spotify, or wherever you get your podcasts:https://tr.ee/mXqxMmMXJK

Tune in to this week's episode of The Generational Exchange! This week we're diving into a topic that plagues high achievers and dreamers alike: imposter syndrome. That feeling that you're not ready for that new role or promotion? Yeah, we've all been there. But here's the thing, imposter syndrome doesn't have to hold you back. In this episode, we'll be cracking the code on this sneaky self-doubt and equipping you with the tools to conquer it. We'll be talking about why it happens, how to identify it in yourself, and most importantly, practical strategies to silence that inner critic and embrace your true potential. So, whether you're a seasoned professional or just starting out, this episode is for you. Let's tackle imposter syndrome together! Thanks to Chris Terranova, Mark Russell, and Jeremy Davidson, MBA, PMP for another great episode! Apple Podcasts: https://lnkd.in/eJU8iZ78 YouTube: https://lnkd.in/et3RW7PV Also available on Apple Podcasts, Amazon Music, Spotify, and Pandora. Search "The Generational Exchange" About the podcast: The business world is a tapestry woven from different threads – the experience of seasoned veterans, the tech-savvy energy of the younger generation, and everything in between. In this podcast, we'll unravel those threads, exploring the unique perspectives from panelists in their 30’s, 40’s, 50’s, and 60’s on today's business challenges. By bringing together these unique voices, we hope to spark new ideas, bridge the generation gap, and equip listeners with a well-rounded approach to navigating the ever-evolving business landscape.

It’s nearly the end of Q1! And that means checking back in with where you are vs. where you thought you’d be with 2024. At the end of last year we did an episode all about planning for 2024 and how to properly goal set, and it was one of our most popular podcasts ever. But new year’s goals are as important on a random day in March as they are on Jan 1st! And I started to really feel like I needed a check-in. So, I’ve recorded a 3-month check-in episode all about exactly how to check back in, and reset on your yearly goals as well as how to properly set monthly & quarterly goals that get you closer to those big aims. It actually felt so cathartic to record, I didn’t realise how much I needed it. We cover... 🎙 How to turn your goals into actions 🎙 Why busy-ness does not equal productivity 🎙 How to properly goal-set for your quarter in under 30 minutes You can watch or listen to the episode by searching 'Working Hard, Hardly Working' on all platforms or clicking here: https://lnkd.in/eakRfeCQ #WorkingHardPodcast

This probably isn't a surprise, but we don't always get to choose when things happen in life. Do you know what we can control? How we prepare for the unexpected. When we commit to choosing positivity, thinking critically, continuously improving, and expressing gratitude, we can put ourselves in a position to shine when the stakes are the highest and the lights are the brightest. Want to learn more? Tune into this week's episode of the "Motivation for Regular People" podcast!

🚨 How do you prioritize urgent issues? 🚨 Does your team have the same prioritization framework? In this week's episode of #HomeCareHindsight Sarah Barker of Senior Care Sales Solutions shares how to prep your team to deliver updates in the right context. 911? An emergency. Drop everything and attend to this issue right now 611? Important, but not a show stopper. Check in when you have time or at least by the end of the day 311? Need to know, but it can wait until tomorrow. What frameworks do you have in place to make sure that messages get communicated at the right time and with the right urgency? Check out this week's episode of Home Care Hindsight on Spotify and Apple Podcasts!